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Black Wood Paint

Fail

The top 5 brands take 91% of clicks, so Black Wood Paint is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£127K/yr175K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
58%top-5 click share · 10 brands · 67 sellers

Flapen Score

Black Wood Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Wood Paint is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wood Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wood Paint 175K times last year and spent an estimated £127K. The top 5 brands take 91% of clicks. Demand peaks in Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
7.6%
Market size, estimated
£127Ka year
Peak month
March3.0× the quietest month
Top search term
black wood paint61K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £5.77 to £20.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.50 that is £5K to £7K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£5.77–£20.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #41 within Painting Supplies, Tools & Wall Treatments. It carries 4,580 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
2.2%
Average rank
#41in Painting Supplies, Tools & Wall Treatments
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,580per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Black Wood Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

67

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

6%

  • Johnstone's37%
  • THE ONE26%
  • RUSTINS20%
  • Ronseal6%
  • PEBBLE HUG2%
  • Inspired Essentials2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Black Wood Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.0×

Search terms

Top Black Wood Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wood paint61K/yr
  • black paint for wood43K/yr
  • black outdoor paint11K/yr
  • black outdoor wood paint9K/yr
  • black exterior wood paint9K/yr
  • black wood paint outdoor6K/yr
  • outdoor black paint4K/yr
  • black eggshell paint for wood6K/yr
  • black cupboard paint7K/yr
  • black wood paint indoor6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wood Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality25%−0.17

Black paint

the paint has started to peel

Poor quality paint

Value For Money11%−0.08

Overpriced for such a tiny amount

a higher price

Absolute rubbish at a high price

Quality-Overall9%+1.32

Water based rubbish

Absolute rubbish at a high price

It isnt good at all

Size-Overall7%+0.23

Small

It's a small pot

the tin is a bit small

Thickness6%−0.04

Thin

Awful thin doesnt cover wood runny do not buy

This paint is very thin

Love

Paint Quality26%−0.17

Excellent paint

The best paint for the job

Good, easy to use paint

Quality-Overall18%+1.32

Excellent Quality

Months later still looking good

quality covers well you must prep area first thanku

Engraving/Paint/Sublimation10%+1.15

Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish

Excellent paint

Brilliant Matt Paint

Coverage8%+0.30

Covers well

Excellent coverage

Perfect coverage,just one coat needed

Value For Money7%−0.08

Good Value for money

Great price

well worth the money

Return

0.8% Return rate 60% Fixable by listing

Size-Overall42%▇█▅▆▆▅

Small

It's a small pot

the tin is a bit small

Paint Quality27%▆▄████

Black paint

the paint has started to peel

Poor quality paint

Color14%▄▇█▅▅▅
Leak-Proof4%▄▄█▃▅▇
Value For Money2%█▂▄▂▃▃

Overpriced for such a tiny amount

a higher price

Absolute rubbish at a high price

FAQ

Common Black Wood Paint questions

Answered from the same tracked data.