Black Wood Paint
FailThe top 5 brands take 91% of clicks, so Black Wood Paint is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £127K/yr175K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 67 sellers
Flapen Score
Black Wood Paint against its category
The dotted line is the DIY & Tools average. Past it, Black Wood Paint is stronger. Inside it, weaker.
Market
The Black Wood Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Wood Paint 175K times last year and spent an estimated £127K. The top 5 brands take 91% of clicks. Demand peaks in Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £127Ka year
- Peak month
- March3.0× the quietest month
- Top search term
- black wood paint61K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £5.77 to £20.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.50 that is £5K to £7K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £5.77–£20.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #41 within Painting Supplies, Tools & Wall Treatments. It carries 4,580 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 2.2%
- Average rank
- #41in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,580per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Black Wood Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Johnstones - Wood & Metal Paint - Satin Finish - Black - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £10.80
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 15y ago

Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.58
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago

Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago
Trending
90-day click momentum
RUSTINS Quick Drying Satin Black Paint 500ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results and Durability on Interior & Exterior Surfaces
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

Furniture Clinic Wood Stain (Black) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 478
- Age
- 6y ago

Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago

THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.58
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago

V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Quartz Black Satin 750ml
- Price
- £20.57
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
67
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
6%
- Johnstone's37%
- THE ONE26%
- RUSTINS20%
- Ronseal6%
- PEBBLE HUG2%
- Inspired Essentials2%
- Open — no brand owns it (4 brands, 6%)
Demand
Black Wood Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.0×
Search terms
Top Black Wood Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black wood paint61K/yr
- black paint for wood43K/yr
- black outdoor paint11K/yr
- black outdoor wood paint9K/yr
- black exterior wood paint9K/yr
- black wood paint outdoor6K/yr
- outdoor black paint4K/yr
- black eggshell paint for wood6K/yr
- black cupboard paint7K/yr
- black wood paint indoor6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Wood Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Black paint
the paint has started to peel
Poor quality paint
Overpriced for such a tiny amount
a higher price
Absolute rubbish at a high price
Water based rubbish
Absolute rubbish at a high price
It isnt good at all
Small
It's a small pot
the tin is a bit small
Thin
Awful thin doesnt cover wood runny do not buy
This paint is very thin
Love
Excellent paint
The best paint for the job
Good, easy to use paint
Excellent Quality
Months later still looking good
quality covers well you must prep area first thanku
Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish
Excellent paint
Brilliant Matt Paint
Covers well
Excellent coverage
Perfect coverage,just one coat needed
Good Value for money
Great price
well worth the money
Return
0.8% Return rate 60% Fixable by listing
Small
It's a small pot
the tin is a bit small
Black paint
the paint has started to peel
Poor quality paint
Overpriced for such a tiny amount
a higher price
Absolute rubbish at a high price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Wood Paint questions
Answered from the same tracked data.








