Black Wood Paint
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.77–£20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Okay£127K£127K/yr · 175K searches
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Review moat
Bad4,579.74avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Is black wood paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, black wood paint is a £127K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black wood paint market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £119K–£143K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 2.2%
- Avg brand age
- 66 months
- Avg seller age
- 181 days
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
67
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
6%
- Johnstone's37%
- THE ONE26%
- RUSTINS20%
- Ronseal6%
- PEBBLE HUG2%
- Inspired Essentials2%
- Open — no brand owns it (4 brands, 6%)
black wood paint demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 3.0×
Top black wood paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- black wood paint61K/yr
- black paint for wood43K/yr
- black outdoor paint11K/yr
- black outdoor wood paint9K/yr
- black exterior wood paint9K/yr
- black wood paint outdoor6K/yr
- outdoor black paint4K/yr
- black eggshell paint for wood6K/yr
- black cupboard paint7K/yr
- black wood paint indoor6K/yr
Top black wood paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.364.4★26,529 rev
Johnstones - Wood & Metal Paint - Satin Finish - Black - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
Johnstone's£10.804.4★488 rev
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
Johnstone's£9.584.5★126 rev
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
Johnstone's£11.474.5★6,112 rev
Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
RUSTINS£5.814.6★3,263 rev
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
JKG£6.9061 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
Inspired Essentials£5.84329 rev
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
Johnstone's£9.58126 rev
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
PEBBLE HUG£8.9327 rev
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Quartz Black Satin 750ml
V33£20.57523 rev
Trending
90-day click momentum
RUSTINS Quick Drying Satin Black Paint 500ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results and Durability on Interior & Exterior Surfaces
RUSTINS£8.274.6★
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
Inspired Essentials£5.844.2★
Furniture Clinic Wood Stain (Black) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
Furniture Clinic£8.174.4★
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
Johnstone's£11.474.5★
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★
What reviews say buyers love and hate about black wood paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent paint”
“Excellent Quality”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Covers well”
“Good Value for money”
“Did the job”
“easy to use goes on smoothly”
“It dries so natural and quick”
“colour is perfect”
“Dries quickly”
What buyers complain about
“Black paint”
“Overpriced for such a tiny amount”
“Water based rubbish”
“Small”
“Thin”
“Good product, coverage isn't great,”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“Terrible paint really smelly too terrible”
“Couldn't get the lid off”
“bled under the making tape”
Top return reasons
Common black wood paint questions
- Is black wood paint profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 19 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the black wood paint niche?
- 10 brands and 67 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in black wood paint?
- Top complaints mined from reviews: Paint Quality, Value For Money, Quality-Overall. The return rate is 0.8%.
- When does demand for black wood paint peak?
- Demand peaks in Mar; the busiest month runs 3.0× the quietest.
- What does it cost to enter the black wood paint niche?
- Listings span £5.77–£20.57; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 4,580 reviews — the moat a new listing must climb.
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