Black Wood Paint
brand-locked demand (top 5 brands take 91% of clicks) — Black Wood Paint doesn't clear our bar today.
Flapen Score
Is Black Wood Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Wood Paint is a £127K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar. Verdict: Skip it — 46/100.
Black Wood Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.3% over the last 90 days and 7.6% of searches end in a purchase.
£127K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Black Wood Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Wood & Metal Paint - Satin Finish - Black - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £10.80
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 15y ago
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.58
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago
Trending
90-day click momentum
RUSTINS Quick Drying Satin Black Paint 500ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results and Durability on Interior & Exterior Surfaces
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Furniture Clinic Wood Stain (Black) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 478
- Age
- 6y ago
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.58
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Quartz Black Satin 750ml
- Price
- £20.57
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
67
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
6%
- Johnstone's37%
- THE ONE26%
- RUSTINS20%
- Ronseal6%
- PEBBLE HUG2%
- Inspired Essentials2%
- Open — no brand owns it (4 brands, 6%)
Black Wood Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 3.0×
Top Black Wood Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black wood paint61K/yr
- black paint for wood43K/yr
- black outdoor paint11K/yr
- black outdoor wood paint9K/yr
- black exterior wood paint9K/yr
- black wood paint outdoor6K/yr
- outdoor black paint4K/yr
- black eggshell paint for wood6K/yr
- black cupboard paint7K/yr
- black wood paint indoor6K/yr
What reviews say buyers love and hate about Black Wood Paint
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent paint”
“Excellent Quality”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Covers well”
“Good Value for money”
What buyers complain about
77% of reviews“Black paint”
“Overpriced for such a tiny amount”
“Water based rubbish”
“Small”
“Thin”
Black Wood Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Wood Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
