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black toilet seat
Worth a lookShows low returns (1.1%), but soft demand (-22.9% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£20.83avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£9.03–£39.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£213K£213K/yr · 174K searches
Review moat
Okay3,682.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.9%90-day search growth — must beat 0% to launch