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Black Toilet Seat

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -22.9% this quarter, so Black Toilet Seat is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£213K/yr174K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
60%top-5 click share · 14 brands · 20 sellers

Flapen Score

Black Toilet Seat against its category

The dotted line is the DIY & Tools average. Past it, Black Toilet Seat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet Seat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Toilet Seat 174K times last year and spent an estimated £213K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
5.9%
Market size, estimated
£213Ka year
Peak month
February1.4× the quietest month
Top search term
black toilet seat110K searches a year

02 · Price

A sale here is worth £20.83.

Listings sell for £20.83 on average, from £9.03 to £39.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.83 that is £5K to £10K a year per listing.

Average price
£20.83inside the $15 to $100 sweet spot
Price range
£9.03–£39.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #61 within Kitchen & Bath Fixtures. It carries 3,683 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
50%
Out of stock, average day
11.5%
Average rank
#61in Kitchen & Bath Fixtures
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,683per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Black Toilet Seat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

  • AQUALONA23%
  • Harbour Housewares22%
  • RAM ONLINE15%
  • Vivo Technologies9%
  • Pipishell5%
  • Beldray5%

Demand

Black Toilet Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Toilet Seat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black toilet seat110K/yr
  • toilet seat black25K/yr
  • black toilet seat soft close12K/yr
  • black soft close toilet seat9K/yr
  • black wooden toilet seat9K/yr
  • soft close toilet seat black4K/yr
  • toilet seat black soft close3K/yr
  • toilet seat black wooden3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet Seat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.16

which means quality control is lacking

Low Quality

It's not high quality like some reviews say

Durability10%−0.15

Broke

Broken

Does not last

Size-Overall8%+0.29

it doesn't quite fit properly

Firstly of all Id like to say that this is NOT universal fittings

Fittings were too big

Material Quality5%−0.08

Cheap material

I can't say there's anything wrong with it, it's just cheap and nasty looking and the plastic is lightweight and shiny

Awful plastic shape and feel

Strength4%+0.60

Bit flimsy

Plastic is very flimsy can see it lasting very long

Not sturdy

Love

Quality-Overall18%−0.16

This toilet seat is very good quality

Decent quality

Excellent price for a quality product

Size-Overall9%+0.29

Easy fit

Easy to fit

It fits our bathroom perfectly

Assembly/Installation9%+0.82

Installation was quick

Easy To Install

Installation only took a few minutes

Strength8%+0.60

Lovely toilet set very sturdy

Very sturdy

The seat itself feels sturdy when in use

Value For Money7%+0.64

Worth the money

Brilliant for the money

Great value

Return

1.1% Return rate 63% Fixable by listing

Size-Overall46%█▇█▇██

it doesn't quite fit properly

Firstly of all Id like to say that this is NOT universal fittings

Fittings were too big

Defective Material/Parts8%▅█▆▄▄▂
Color7%▆█▆▅▅▃
Material Quality5%▄▆▇▇▇█

Cheap material

I can't say there's anything wrong with it, it's just cheap and nasty looking and the plastic is lightweight and shiny

Awful plastic shape and feel

Compatibility-Overall5%▅█▇▇▆▄

FAQ

Common Black Toilet Seat questions

Answered from the same tracked data.