Black Toilet Seat
MaybeReturns run at only 1.1% of orders. But demand is soft, at -22.9% this quarter, so Black Toilet Seat is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £213K/yr174K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 20 sellers
Flapen Score
Black Toilet Seat against its category
The dotted line is the DIY & Tools average. Past it, Black Toilet Seat is stronger. Inside it, weaker.
Market
The Black Toilet Seat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Toilet Seat 174K times last year and spent an estimated £213K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £213Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- black toilet seat110K searches a year
02 · Price
A sale here is worth £20.83.
Listings sell for £20.83 on average, from £9.03 to £39.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.83 that is £5K to £10K a year per listing.
- Average price
- £20.83inside the $15 to $100 sweet spot
- Price range
- £9.03–£39.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #61 within Kitchen & Bath Fixtures. It carries 3,683 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 50%
- Out of stock, average day
- 11.5%
- Average rank
- #61in Kitchen & Bath Fixtures
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,683per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Black Toilet Seat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harbour Housewares Soft Close Wooden Toilet Seat - Black - Pack of 1
- Price
- £16.97
- Rating
- 4.3/5
- Reviews
- 3,595
- Age
- 7y ago

Ram Black Soft Close Toilet Seat with Adjustable Hinges LOO Toilet Seat Quick Release Easy Clean Bathroom Toilet Seat Black
- Price
- £9.03
- Rating
- 4.1/5
- Reviews
- 1,784
- Age
- 5y ago

Soft Close Toilet Seat with Quick Release for Easy Clean Standard O Shape Simple Top Fixing Universal Fit Black
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 1,831
- Age
- 2y ago

AQUALONA Premium Thermoplastic Toilet Seat - Soft Close - Hardwearing Seat with One Button Hinge Release - Oval Shaped - Click Lift & Clean Technology - Top and Bottom Fittings (Black - Oval Shape)
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 8,157
- Age
- 3y ago

AQUALONA Luxury Duroplast Toilet Seat Incredibly Strong and Durable - Oval Soft Close - Ceramic Appearance - Scratch Resistant - One Button Hinge Release - Click Lift & Clean Technology (Black)
- Price
- £25.37
- Rating
- 4.3/5
- Reviews
- 993
- Age
- 2y ago
Trending
90-day click momentum
DERW Wooden Toilet Seat Soft Close Heavy Duty Toilet Seat O-Shape - 250kg Capacity Premium Natural Wood Skin-Friendly & Anti-Bacterial Anti-Aging Loo Seat With Adjustable Hinges Easy Bottom Install
- Price
- £39.20
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 6mo ago

Solng Aldoih D Shaped Soft Close Toilet Seat Quick Release Heavy Duty Thermoplastic Easy Clean Adjustable Hinges Black 46x36x5cm
- Price
- £22.81
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago

Live4gadgets Quick Release Toilet Seat Black Toilet seat Soft Close & Hinges for Easy Cleaning Universal Bathroom Heavy-Duty UF Material Top & Bottom Fixings (Black Seat Soft Close with Hinges)
- Price
- £17.01
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 2y ago

AQUALONA Premium Thermoplastic Toilet Seat - Soft Close - Hardwearing Seat with One Button Hinge Release - Oval Shaped - Click Lift & Clean Technology - Top and Bottom Fittings (Black - Oval Shape)
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 8,157
- Age
- 3y ago

Anika 92559 Black Gloss Toilet Seat/Chrome Hinges/Easy Installation / 43cm x 37.5cm
- Price
- £14.06
- Rating
- 4.1/5
- Reviews
- 2,204
- Age
- 2y ago
Newest
by launch date
Solng Aldoih D Shaped Soft Close Toilet Seat Quick Release Heavy Duty Thermoplastic Easy Clean Adjustable Hinges Black 46x36x5cm
- Price
- £22.81
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago

DERW Wooden Toilet Seat Soft Close Heavy Duty Toilet Seat O-Shape - 250kg Capacity Premium Natural Wood Skin-Friendly & Anti-Bacterial Anti-Aging Loo Seat With Adjustable Hinges Easy Bottom Install
- Price
- £39.20
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 6mo ago

Oval Toilet Seat Soft Close - YEAUPE PRO Toulet Seats with Lid Lifter Quick Release for Easy Clean PP Loo Toulet for Bathroom Bowl with Adjustable Hinges Anti-Slip Universal Fit 44.7* 37*4.2 CM Black
- Price
- £21.11
- Rating
- 4.1/5
- Reviews
- 1,329
- Age
- 1y ago

Live4gadgets Quick Release Toilet Seat Black Toilet seat Soft Close & Hinges for Easy Cleaning Universal Bathroom Heavy-Duty UF Material Top & Bottom Fixings (Black Seat Soft Close with Hinges)
- Price
- £17.01
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 2y ago

Soft Close Toilet Seat with Quick Release for Easy Clean Standard O Shape Simple Top Fixing Universal Fit Black
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 1,831
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
21%
- AQUALONA23%
- Harbour Housewares22%
- RAM ONLINE15%
- Vivo Technologies9%
- Pipishell5%
- Beldray5%
Demand
Black Toilet Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Black Toilet Seat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black toilet seat110K/yr
- toilet seat black25K/yr
- black toilet seat soft close12K/yr
- black soft close toilet seat9K/yr
- black wooden toilet seat9K/yr
- soft close toilet seat black4K/yr
- toilet seat black soft close3K/yr
- toilet seat black wooden3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Toilet Seat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
which means quality control is lacking
Low Quality
It's not high quality like some reviews say
Broke
Broken
Does not last
it doesn't quite fit properly
Firstly of all Id like to say that this is NOT universal fittings
Fittings were too big
Cheap material
I can't say there's anything wrong with it, it's just cheap and nasty looking and the plastic is lightweight and shiny
Awful plastic shape and feel
Bit flimsy
Plastic is very flimsy can see it lasting very long
Not sturdy
Love
This toilet seat is very good quality
Decent quality
Excellent price for a quality product
Easy fit
Easy to fit
It fits our bathroom perfectly
Installation was quick
Easy To Install
Installation only took a few minutes
Lovely toilet set very sturdy
Very sturdy
The seat itself feels sturdy when in use
Worth the money
Brilliant for the money
Great value
Return
1.1% Return rate 63% Fixable by listing
it doesn't quite fit properly
Firstly of all Id like to say that this is NOT universal fittings
Fittings were too big
Cheap material
I can't say there's anything wrong with it, it's just cheap and nasty looking and the plastic is lightweight and shiny
Awful plastic shape and feel
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Toilet Seat questions
Answered from the same tracked data.








