Black Toilet Seat
Black Toilet Seat shows low returns (1.1%), but soft demand (-22.9% this quarter) keeps it on the watch list.
Flapen Score
Is Black Toilet Seat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Toilet Seat is a £213K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Black Toilet Seat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.9% over the last 90 days and 5.9% of searches end in a purchase.
£213K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top Black Toilet Seat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Harbour Housewares Soft Close Wooden Toilet Seat - Black - Pack of 1
- Price
- £16.97
- Rating
- 4.3/5
- Reviews
- 3,595
- Age
- 7y ago
Ram Black Soft Close Toilet Seat with Adjustable Hinges LOO Toilet Seat Quick Release Easy Clean Bathroom Toilet Seat Black
- Price
- £9.03
- Rating
- 4.1/5
- Reviews
- 1,784
- Age
- 5y ago
Soft Close Toilet Seat with Quick Release for Easy Clean Standard O Shape Simple Top Fixing Universal Fit Black
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 1,831
- Age
- 2y ago
AQUALONA Premium Thermoplastic Toilet Seat - Soft Close - Hardwearing Seat with One Button Hinge Release - Oval Shaped - Click Lift & Clean Technology - Top and Bottom Fittings (Black - Oval Shape)
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 8,157
- Age
- 3y ago
AQUALONA Luxury Duroplast Toilet Seat Incredibly Strong and Durable - Oval Soft Close - Ceramic Appearance - Scratch Resistant - One Button Hinge Release - Click Lift & Clean Technology (Black)
- Price
- £25.37
- Rating
- 4.3/5
- Reviews
- 993
- Age
- 2y ago
Trending
90-day click momentum
DERW Wooden Toilet Seat Soft Close Heavy Duty Toilet Seat O-Shape - 250kg Capacity Premium Natural Wood Skin-Friendly & Anti-Bacterial Anti-Aging Loo Seat With Adjustable Hinges Easy Bottom Install
- Price
- £39.20
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 6mo ago
Solng Aldoih D Shaped Soft Close Toilet Seat Quick Release Heavy Duty Thermoplastic Easy Clean Adjustable Hinges Black 46x36x5cm
- Price
- £22.81
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
Live4gadgets Quick Release Toilet Seat Black Toilet seat Soft Close & Hinges for Easy Cleaning Universal Bathroom Heavy-Duty UF Material Top & Bottom Fixings (Black Seat Soft Close with Hinges)
- Price
- £17.01
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 2y ago
AQUALONA Premium Thermoplastic Toilet Seat - Soft Close - Hardwearing Seat with One Button Hinge Release - Oval Shaped - Click Lift & Clean Technology - Top and Bottom Fittings (Black - Oval Shape)
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 8,157
- Age
- 3y ago
Anika 92559 Black Gloss Toilet Seat/Chrome Hinges/Easy Installation / 43cm x 37.5cm
- Price
- £14.06
- Rating
- 4.1/5
- Reviews
- 2,204
- Age
- 2y ago
Newest
by launch dateSolng Aldoih D Shaped Soft Close Toilet Seat Quick Release Heavy Duty Thermoplastic Easy Clean Adjustable Hinges Black 46x36x5cm
- Price
- £22.81
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
DERW Wooden Toilet Seat Soft Close Heavy Duty Toilet Seat O-Shape - 250kg Capacity Premium Natural Wood Skin-Friendly & Anti-Bacterial Anti-Aging Loo Seat With Adjustable Hinges Easy Bottom Install
- Price
- £39.20
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 6mo ago
Oval Toilet Seat Soft Close - YEAUPE PRO Toulet Seats with Lid Lifter Quick Release for Easy Clean PP Loo Toulet for Bathroom Bowl with Adjustable Hinges Anti-Slip Universal Fit 44.7* 37*4.2 CM Black
- Price
- £21.11
- Rating
- 4.1/5
- Reviews
- 1,329
- Age
- 1y ago
Live4gadgets Quick Release Toilet Seat Black Toilet seat Soft Close & Hinges for Easy Cleaning Universal Bathroom Heavy-Duty UF Material Top & Bottom Fixings (Black Seat Soft Close with Hinges)
- Price
- £17.01
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 2y ago
Soft Close Toilet Seat with Quick Release for Easy Clean Standard O Shape Simple Top Fixing Universal Fit Black
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 1,831
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
21%
- AQUALONA23%
- Harbour Housewares22%
- RAM ONLINE15%
- Vivo Technologies9%
- Pipishell5%
- Beldray5%
Black Toilet Seat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Black Toilet Seat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black toilet seat110K/yr
- toilet seat black25K/yr
- black toilet seat soft close12K/yr
- black soft close toilet seat9K/yr
- black wooden toilet seat9K/yr
- soft close toilet seat black4K/yr
- toilet seat black soft close3K/yr
- toilet seat black wooden3K/yr
What reviews say buyers love and hate about Black Toilet Seat
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“This toilet seat is very good quality”
“Easy fit”
“Installation was quick”
“Lovely toilet set very sturdy”
“Worth the money”
What buyers complain about
62% of reviews“which means quality control is lacking”
“Broke”
“it doesn't quite fit properly”
“Cheap material”
“Bit flimsy”
Black Toilet Seat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Toilet Seat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
