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black paint for walls
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.09avg listing price — sweet spot $15–$100
Price range
Okay£7.07–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,768.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 66K searches
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand