Black Paint for Walls
brand-locked demand (top 5 brands take 98% of clicks) — Black Paint for Walls doesn't clear our bar today.
Flapen Score
Is Black Paint for Walls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Paint for Walls is a £48K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Black Paint for Walls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.4% over the last 90 days and 6.0% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Black Paint for Walls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 7y ago
Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 15y ago
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Trending
90-day click momentumTHE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Black - 1L - Matt
- Price
- £19.15
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago
Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 15y ago
RUSTINS Masonry Paint Matt Black 500ml
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 10y ago
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Newest
by launch date
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Leyland Trade - Multi Surface Paint - Suitable for 8 Different Surfaces - Black - 750ml
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 5y ago
Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 7y ago
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Johnstone's74%
- THE ONE12%
- Leyland5%
- PEBBLE HUG4%
- Landlords Paint3%
- RUSTINS2%
Black Paint for Walls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top Black Paint for Walls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black wall paint19K/yr
- black paint for walls21K/yr
- black emulsion paint10K/yr
- black bathroom paint9K/yr
- black silk paint4K/yr
- black emulsion paint for walls4K/yr
What reviews say buyers love and hate about Black Paint for Walls
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“still looks as good as it did when i first painted it”
“Excellent coverage”
“Great paint, nice consistency, goes on nice, leaves a nice shine”
“Covers well”
“Easy to use”
What buyers complain about
79% of reviews“Poor quality paint”
“it's small”
“The colour is black. not blue or grey as some reviews stated”
“Expensive”
“Absolute rubbish at a high price”
Black Paint for Walls return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Paint for Walls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
