Black Paint for Walls
FailThe top 5 brands take 98% of clicks, so Black Paint for Walls is a Fail.
- Flapen Score
- 34 / 100Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 4934
- Market size
- £48K/yr66K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 44 sellers
Flapen Score
Black Paint for Walls against its category
The dotted line is the DIY & Tools average. Past it, Black Paint for Walls is stronger. Inside it, weaker.
Market
The Black Paint for Walls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Paint for Walls 66K times last year and spent an estimated £48K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £48Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- black wall paint19K searches a year
02 · Price
A sale here is worth £12.09.
Listings sell for £12.09 on average, from £7.07 to £19.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.09 that is £3K to £6K a year per listing.
- Average price
- £12.09under the $15 to $100 sweet spot
- Price range
- £7.07–£19.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Painting Supplies, Tools & Wall Treatments. It carries 6,768 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,768per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Black Paint for Walls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 7y ago

Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 15y ago

THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Black - 1L - Matt
- Price
- £19.15
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago

Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 15y ago

RUSTINS Masonry Paint Matt Black 500ml
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 10y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Newest
by launch date
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago

Leyland Trade - Multi Surface Paint - Suitable for 8 Different Surfaces - Black - 750ml
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 5y ago

Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 7y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Johnstone's74%
- THE ONE12%
- Leyland5%
- PEBBLE HUG4%
- Landlords Paint3%
- RUSTINS2%
Demand
Black Paint for Walls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Black Paint for Walls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black wall paint19K/yr
- black paint for walls21K/yr
- black emulsion paint10K/yr
- black bathroom paint9K/yr
- black silk paint4K/yr
- black emulsion paint for walls4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Paint for Walls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paint
Not the best paint
This paint does not cover well
it's small
It's a small pot
Yes the tin is small
The colour is black. not blue or grey as some reviews stated
Black is not black
It is very black
Expensive
Overpriced for such a tiny amount
Absolute rubbish at a high price
Absolute rubbish at a high price
Rubbish
It isnt good at all
Love
still looks as good as it did when i first painted it
The best paint for the job
Excellent paint
Excellent coverage
Finished product is great
Excellent product
Great paint, nice consistency, goes on nice, leaves a nice shine
Brilliant Matt Paint
Excellent paint
Covers well
Covers really well easy to apply
Great coverage
Easy to use
Easy to apply
easy to use goes on smoothly
Return
1.0% Return rate 64% Fixable by listing
it's small
It's a small pot
Yes the tin is small
Poor quality paint
Not the best paint
This paint does not cover well
The colour is black. not blue or grey as some reviews stated
Black is not black
It is very black
it drips a lot
Leaked during transport
Expensive
Overpriced for such a tiny amount
Absolute rubbish at a high price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Paint for Walls questions
Answered from the same tracked data.








