black paint for walls
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.09avg listing price — sweet spot $15–$100
Price range
Okay£7.07–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,768.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 66K searches
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black paint for walls is a £48K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black paint for walls market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Johnstone's74%
- THE ONE12%
- Leyland5%
- PEBBLE HUG4%
- Landlords Paint3%
- RUSTINS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top black paint for walls search terms
- black wall paint19K/yr
- black paint for walls21K/yr
- black emulsion paint10K/yr
- black bathroom paint9K/yr
- black silk paint4K/yr
- black emulsion paint for walls4K/yr
Top black paint for walls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.524.3★476 rev
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.814.5★9,545 rev
Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
Johnstone's£12.814.5★937 rev
Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
Johnstone's£13.294.5★117 rev
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★26,529 rev
Newest
by launch date
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
PEBBLE HUG£8.9327 rev
Leyland Trade - Multi Surface Paint - Suitable for 8 Different Surfaces - Black - 750ml
Leyland£10.48180 rev
Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
Johnstone's£12.81937 rev
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.819,545 rev
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.4326,529 rev
Trending
90-day click momentumTHE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Black - 1L - Matt
Landlords Paint£19.154.4★
Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
Johnstone's£13.294.5★
RUSTINS Masonry Paint Matt Black 500ml
RUSTINS£7.074.5★
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.814.5★
What buyers say about black paint for walls
What buyers praise and complain about, mined from review topics.What buyers love
“still looks as good as it did when i first painted it”
“Excellent coverage”
“Great paint, nice consistency, goes on nice, leaves a nice shine”
“Covers well”
“Easy to use”
“It dries so natural and quick”
“Good value for money”
“Did the job”
“Lovely colour”
“No issues so far, I let it dry and tried the scratch test, didn't flake”
What buyers complain about
“Poor quality paint”
“it's small”
“The colour is black. not blue or grey as some reviews stated”
“Expensive”
“Absolute rubbish at a high price”
“Wouldnt cover anything”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“Couldn't get the lid off”
“Terrible paint really smelly too terrible”
“it drips a lot”
Top return reasons
Common questions
- Is black paint for walls profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 10 tracked products. 90-day search growth is -31.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the black paint for walls niche?
- 6 brands and 44 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in black paint for walls?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.0%.
- When does demand for black paint for walls peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the black paint for walls niche?
- Listings span £7.07–£19.15; the average listing price is £12.09 (sweet spot $15–$100). The average incumbent carries 6,768 reviews — the moat a new listing must climb.