Black Paint for Walls
FailThe top 5 brands take 98% of clicks, so Black Paint for Walls is a Fail.
- Flapen Score
- 34 / 100Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 4934
- Market size
- £48K/yr66K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 44 sellers
Flapen Score
Black Paint for Walls against its category
The dotted line is the DIY & Tools average. Past it, Black Paint for Walls is stronger. Inside it, weaker.
Market
The Black Paint for Walls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Paint for Walls 66K times last year and spent an estimated £48K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £48Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- black wall paint19K searches a year
02 · Price
A sale here is worth £12.09.
Listings sell for £12.09 on average, from £7.07 to £19.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.09 that is £3K to £6K a year per listing.
- Average price
- £12.09under the $15 to $100 sweet spot
- Price range
- £7.07–£19.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Painting Supplies, Tools & Wall Treatments. It carries 6,768 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,768per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Black Paint for Walls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 7y ago

Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 15y ago

THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Trending
estimated 90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Black - 1L - Matt
- Price
- £19.15
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago

Johnstones 306592 Vinyl Silk Emulsion - Black 2.5
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 15y ago

RUSTINS Masonry Paint Matt Black 500ml
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 10y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Newest
by launch date
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago

Leyland Trade - Multi Surface Paint - Suitable for 8 Different Surfaces - Black - 750ml
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 5y ago

Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 7y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
44
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Johnstone's74%
- THE ONE12%
- Leyland5%
- PEBBLE HUG4%
- Landlords Paint3%
- RUSTINS2%
Demand
Black Paint for Walls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Black Paint for Walls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black wall paint19K/yr
- black paint for walls21K/yr
- black emulsion paint10K/yr
- black bathroom paint9K/yr
- black silk paint4K/yr
- black emulsion paint for walls4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Paint for Walls
We read the reviews and the return reasons for every product selling here.
“Poor quality paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Paint for Walls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








