Black Furniture Paint
a small market ($61K/yr) — Black Furniture Paint doesn't clear our bar today.
Flapen Score
Is Black Furniture Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Furniture Paint is a £61K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.
Black Furniture Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.0% over the last 90 days and 4.5% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Black Furniture Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
THE ONE All-In-One Paint & Primer - Black Matt 1 L | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £23.16
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Frenchic 750ml Al Fresco Range Blackjack
- Price
- £22.86
- Rating
- 4.8/5
- Reviews
- 1,278
- Age
- 6y ago
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Wood & Metal Paint - Satin Finish - Black - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £10.80
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 15y ago
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Matt 2.5 L | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £37.27
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Furniture Clinic Wood Stain (Black) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 478
- Age
- 6y ago
THE ONE All-In-One Paint & Primer - Black Gloss 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
THE ONE All-In-One Paint & Primer - Midnight Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.60
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Newest
by launch date
THE ONE All-In-One Paint & Primer - Clay Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.15
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
THE ONE All-In-One Paint & Primer - Midnight Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.60
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
THE ONE All-In-One Paint & Primer - Clay Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.41
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
RUSTINS Chalky Finish Furniture Paint Beaumont Black 250ml
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 2y ago
Rust-Oleum Painters Touch Matt Black 250ml (AMZ0136)
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
48
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
4%
- THE ONE61%
- Frenchic16%
- Johnstone's7%
- Rust-Oleum6%
- RUSTINS5%
- Shabby Chic Furniture Paint2%
- Open — no brand owns it (4 brands, 4%)
Black Furniture Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.8×
Top Black Furniture Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black furniture paint30K/yr
- the one paint21K/yr
- frenchic blackjack11K/yr
- all in one paint7K/yr
- one paint6K/yr
- frenchic paint black5K/yr
- the one paint and primer4K/yr
- behr paint4K/yr
- furniture paint black3K/yr
- black frenchic paint3K/yr
What reviews say buyers love and hate about Black Furniture Paint
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“The paint goes on extremely well”
“Perfect one-coat coverage”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Excellent coverage”
“Easy to use”
What buyers complain about
77% of reviews“Poor quality paint”
“Small”
“it a fraction of the price”
“Didnt cover in one coat”
“Absolute rubbish”
Black Furniture Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Furniture Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
