Black Furniture Paint
FailShoppers spend only $61K a year here, so Black Furniture Paint is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £61K/yr97K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 48 sellers
Flapen Score
Black Furniture Paint against its category
The dotted line is the DIY & Tools average. Past it, Black Furniture Paint is stronger. Inside it, weaker.
Market
The Black Furniture Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Furniture Paint 97K times last year and spent an estimated £61K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £61Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- black furniture paint30K searches a year
02 · Price
A sale here is worth £14.04.
Listings sell for £14.04 on average, from £5.81 to £37.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.04 that is £1K to £4K a year per listing.
- Average price
- £14.04under the $15 to $100 sweet spot
- Price range
- £5.81–£37.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #121 within Painting Supplies, Tools & Wall Treatments. It carries 12,165 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 8.2%
- Average rank
- #121in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,165per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Black Furniture Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
THE ONE All-In-One Paint & Primer - Black Matt 1 L | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £23.16
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Frenchic 750ml Al Fresco Range Blackjack
- Price
- £22.86
- Rating
- 4.8/5
- Reviews
- 1,278
- Age
- 6y ago
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Wood & Metal Paint - Satin Finish - Black - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £10.80
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 15y ago
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Matt 2.5 L | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £37.27
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Furniture Clinic Wood Stain (Black) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 478
- Age
- 6y ago
THE ONE All-In-One Paint & Primer - Black Gloss 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
THE ONE All-In-One Paint & Primer - Midnight Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.60
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Newest
by launch date
THE ONE All-In-One Paint & Primer - Clay Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.15
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
THE ONE All-In-One Paint & Primer - Midnight Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.60
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
THE ONE All-In-One Paint & Primer - Clay Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.41
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
RUSTINS Chalky Finish Furniture Paint Beaumont Black 250ml
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 2y ago
Rust-Oleum Painters Touch Matt Black 250ml (AMZ0136)
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
48
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
4%
- THE ONE61%
- Frenchic16%
- Johnstone's7%
- Rust-Oleum6%
- RUSTINS5%
- Shabby Chic Furniture Paint2%
- Open — no brand owns it (4 brands, 4%)
Demand
Black Furniture Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Black Furniture Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black furniture paint30K/yr
- the one paint21K/yr
- frenchic blackjack11K/yr
- all in one paint7K/yr
- one paint6K/yr
- frenchic paint black5K/yr
- the one paint and primer4K/yr
- behr paint4K/yr
- furniture paint black3K/yr
- black frenchic paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Furniture Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paint
Absolutely rubbish paint
Paint also leaks heavily
Small
It is only a small tin
It's a small pot
it a fraction of the price
A wee bit pricey
Overpriced for such a tiny amount
Didnt cover in one coat
Coverage poor
Wouldnt cover anything
Absolute rubbish
Water based rubbish
Poor quality not as advertised
Love
The paint goes on extremely well
Excellent paint done the job, great service
Excellent paint
Perfect one-coat coverage
Brilliant coverage
Great coverage and really black
Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish
Excellent paint
Brilliant Matt Paint
Excellent coverage
Excellent product
Great quality
Easy to use
It was easy to apply
easy to use goes on smoothly
Return
1.2% Return rate 69% Fixable by listing
Small
It is only a small tin
It's a small pot
Poor quality paint
Absolutely rubbish paint
Paint also leaks heavily
the black is awful
Unfortunately colour is different shade as advertised
White version of this not so good
it a fraction of the price
A wee bit pricey
Overpriced for such a tiny amount
it drips a lot
Leaked during transport
Paint also leaks heavily
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Furniture Paint questions
Answered from the same tracked data.