Black Exterior Wood Paint
Black Exterior Wood Paint shows low returns (0.7%), but a small market ($57K/yr) keeps it on the watch list.
Flapen Score
Is Black Exterior Wood Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Exterior Wood Paint is a £57K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 55/100.
Black Exterior Wood Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +61.5% over the last 90 days and 6.7% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 29 products
Top Black Exterior Wood Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Ronseal 10 Year Weatherproof 2 in 1 Wood Paint Black Satin 750ml
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 828
- Age
- 8y ago
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago
Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Palace Fenceguard Midnight Black 5 Litre - Weather-Resistant Exterior Wood Stain for Fences & Garden Structures
- Price
- £9.55
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 5y ago
RUSTINS Quick Drying Satin Black Paint 500ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results and Durability on Interior & Exterior Surfaces
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago
Cuprinol Ducksback 5 Year Shed and Fence Paint - Black 5L
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 1,398
- Age
- 10y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 999
- Age
- 6y ago
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
88
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
8%
- Ronseal31%
- RUSTINS22%
- Johnstone's18%
- THE ONE16%
- Inspired Essentials2%
- Leyland2%
- Open — no brand owns it (6 brands, 8%)
Black Exterior Wood Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 7.0×
Top Black Exterior Wood Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black outdoor paint11K/yr
- black outdoor wood paint9K/yr
- black exterior wood paint9K/yr
- black wood paint outdoor6K/yr
- black exterior paint6K/yr
- ronseal 10 year weatherproof wood paint5K/yr
- ronseal wood paint7K/yr
- outdoor black paint4K/yr
- ronseal weatherproof wood paint5K/yr
- ronseal exterior wood paint3K/yr
What reviews say buyers love and hate about Black Exterior Wood Paint
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent quality paint”
“Excellent coverage”
“Coverage excellent”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Excellent value”
What buyers complain about
71% of reviews“Poor quality paint”
“leak everywhere”
“Overpriced for such a tiny amount”
“Small”
“Erratic quality control”
Black Exterior Wood Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Exterior Wood Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
