Black Exterior Wood Paint
MaybeReturns run at only 0.7% of orders. But shoppers spend only $57K a year here, so Black Exterior Wood Paint is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 4955
- Market size
- £57K/yr68K searches / yr
- 90-day growth
- +61.5%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 88 sellers
Flapen Score
Black Exterior Wood Paint against its category
The dotted line is the DIY & Tools average. Past it, Black Exterior Wood Paint is stronger. Inside it, weaker.
Market
The Black Exterior Wood Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Exterior Wood Paint 68K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +61.5%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £57Ka year
- Peak month
- May7.0× the quietest month
- Top search term
- black outdoor paint11K searches a year
02 · Price
A sale here is worth £12.69.
Listings sell for £12.69 on average, from £5.14 to £41.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.69 that is £1K to £3K a year per listing.
- Average price
- £12.69under the $15 to $100 sweet spot
- Price range
- £5.14–£41.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Painting Supplies, Tools & Wall Treatments. It carries 3,591 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #87in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,591per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Black Exterior Wood Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago

THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Ronseal 10 Year Weatherproof 2 in 1 Wood Paint Black Satin 750ml
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 828
- Age
- 8y ago

RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago

Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Palace Fenceguard Midnight Black 5 Litre - Weather-Resistant Exterior Wood Stain for Fences & Garden Structures
- Price
- £9.55
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 5y ago

RUSTINS Quick Drying Satin Black Paint 500ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results and Durability on Interior & Exterior Surfaces
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 19y ago

Cuprinol Ducksback 5 Year Shed and Fence Paint - Black 5L
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 1,398
- Age
- 10y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 999
- Age
- 6y ago
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago

Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago

RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
88
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
8%
- Ronseal31%
- RUSTINS22%
- Johnstone's18%
- THE ONE16%
- Inspired Essentials2%
- Leyland2%
- Open — no brand owns it (6 brands, 8%)
Demand
Black Exterior Wood Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 7.0×
Search terms
Top Black Exterior Wood Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black outdoor paint11K/yr
- black outdoor wood paint9K/yr
- black exterior wood paint9K/yr
- black wood paint outdoor6K/yr
- black exterior paint6K/yr
- ronseal 10 year weatherproof wood paint5K/yr
- ronseal wood paint7K/yr
- outdoor black paint4K/yr
- ronseal weatherproof wood paint5K/yr
- ronseal exterior wood paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Exterior Wood Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paint
paint chips off very easily in the months after
the paint had leaked everywhere
leak everywhere
Leaked
had leaked into the bag
Overpriced for such a tiny amount
the cost was horrific
Absolute rubbish at a high price
Small
It's a small pot
the tin is a bit small
Erratic quality control
Water based rubbish
It isnt good at all
Love
Excellent quality paint
Excellent paint
The best paint for the job
Excellent coverage
Months later still looking good
Absolute quality
Coverage excellent
Good coverage, easy to apply
Excellent coverage on old tiles with just one coat
Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish
Excellent paint
Brilliant Matt Paint
Excellent value
Great price
well worth the money
Return
0.7% Return rate 43% Fixable by listing
Poor quality paint
paint chips off very easily in the months after
the paint had leaked everywhere
Small
It's a small pot
the tin is a bit small
the black is awful
didnt get a chance to try this colour out
It is very black
leak everywhere
Leaked
had leaked into the bag
Overpriced for such a tiny amount
the cost was horrific
Absolute rubbish at a high price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Exterior Wood Paint questions
Answered from the same tracked data.








