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Black Exterior Wood Paint

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $57K a year here, so Black Exterior Wood Paint is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£57K/yr68K searches / yr
90-day growth
+61.5%search demand this quarter
Competition
52%top-5 click share · 12 brands · 88 sellers

Flapen Score

Black Exterior Wood Paint against its category

The dotted line is the DIY & Tools average. Past it, Black Exterior Wood Paint is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Exterior Wood Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Exterior Wood Paint 68K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+61.5%
Conversion, latest week
6.7%
Market size, estimated
£57Ka year
Peak month
May7.0× the quietest month
Top search term
black outdoor paint11K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £5.14 to £41.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.69 that is £1K to £3K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£5.14–£41.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Painting Supplies, Tools & Wall Treatments. It carries 3,591 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#87in Painting Supplies, Tools & Wall Treatments
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,591per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Black Exterior Wood Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

88

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

8%

  • Ronseal31%
  • RUSTINS22%
  • Johnstone's18%
  • THE ONE16%
  • Inspired Essentials2%
  • Leyland2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Black Exterior Wood Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 7.0×

Search terms

Top Black Exterior Wood Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black outdoor paint11K/yr
  • black outdoor wood paint9K/yr
  • black exterior wood paint9K/yr
  • black wood paint outdoor6K/yr
  • black exterior paint6K/yr
  • ronseal 10 year weatherproof wood paint5K/yr
  • ronseal wood paint7K/yr
  • outdoor black paint4K/yr
  • ronseal weatherproof wood paint5K/yr
  • ronseal exterior wood paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Exterior Wood Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality26%−0.17

Poor quality paint

paint chips off very easily in the months after

the paint had leaked everywhere

Leak-Proof12%

leak everywhere

Leaked

had leaked into the bag

Value For Money8%−0.01

Overpriced for such a tiny amount

the cost was horrific

Absolute rubbish at a high price

Size-Overall7%+0.16

Small

It's a small pot

the tin is a bit small

Quality-Overall6%+1.18

Erratic quality control

Water based rubbish

It isnt good at all

Love

Paint Quality24%−0.17

Excellent quality paint

Excellent paint

The best paint for the job

Quality-Overall19%+1.18

Excellent coverage

Months later still looking good

Absolute quality

Coverage11%+1.06

Coverage excellent

Good coverage, easy to apply

Excellent coverage on old tiles with just one coat

Engraving/Paint/Sublimation9%+0.76

Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish

Excellent paint

Brilliant Matt Paint

Value For Money8%−0.01

Excellent value

Great price

well worth the money

Return

0.7% Return rate 43% Fixable by listing

Paint Quality42%▃▄▆▆▇█

Poor quality paint

paint chips off very easily in the months after

the paint had leaked everywhere

Size-Overall28%█▇▄▄▃▃

Small

It's a small pot

the tin is a bit small

Color12%▄▅█▆▆▄

the black is awful

didnt get a chance to try this colour out

It is very black

Leak-Proof9%▃▃▆▆▅█

leak everywhere

Leaked

had leaked into the bag

Value For Money2%█▄▆▂▅▄

Overpriced for such a tiny amount

the cost was horrific

Absolute rubbish at a high price

FAQ

Common Black Exterior Wood Paint questions

Answered from the same tracked data.