black exterior wood paint
Worth a lookShows low returns (0.7%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+61.5%90-day search growth — must beat 0% to launch
Price range
Good£5.14–£41.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.69avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,591.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£57K£57K/yr · 68K searches
According to Flapen's Amazon United Kingdom niche tracking, black exterior wood paint is a £57K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black exterior wood paint market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £51K–£63K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
88
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
8%
- Ronseal31%
- RUSTINS22%
- Johnstone's18%
- THE ONE16%
- Inspired Essentials2%
- Leyland2%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +61.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 7.0×
Top black exterior wood paint search terms
- black outdoor paint11K/yr
- black outdoor wood paint9K/yr
- black exterior wood paint9K/yr
- black wood paint outdoor6K/yr
- black exterior paint6K/yr
- ronseal 10 year weatherproof wood paint5K/yr
- ronseal wood paint7K/yr
- outdoor black paint4K/yr
- ronseal weatherproof wood paint5K/yr
- ronseal exterior wood paint3K/yr
Top black exterior wood paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
Johnstone's£11.474.5★6,112 rev
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.364.4★26,529 rev
Ronseal 10 Year Weatherproof 2 in 1 Wood Paint Black Satin 750ml
Ronseal£13.574.6★828 rev
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
RUSTINS£8.154.6★6,023 rev
Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces
RUSTINS£5.814.6★3,263 rev
Newest
by launch date
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
JKG£6.9061 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)
Inspired Essentials£5.84329 rev
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
PEBBLE HUG£8.9327 rev
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
Johnstone's£11.476,112 rev
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
RUSTINS£8.156,023 rev
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★
Palace Fenceguard Midnight Black 5 Litre - Weather-Resistant Exterior Wood Stain for Fences & Garden Structures
Palace£9.553.9★
RUSTINS Quick Drying Satin Black Paint 500ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results and Durability on Interior & Exterior Surfaces
RUSTINS£8.274.6★
Cuprinol Ducksback 5 Year Shed and Fence Paint - Black 5L
Cuprinol£12.064.5★
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
Johnstone's£9.154.6★
What buyers say about black exterior wood paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality paint”
“Excellent coverage”
“Coverage excellent”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Excellent value”
“Did the job”
“easy to use goes on smoothly”
“It dries so natural and quick”
“colour is perfect”
“gives a lovely finish”
What buyers complain about
“Poor quality paint”
“leak everywhere”
“Overpriced for such a tiny amount”
“Small”
“Erratic quality control”
“Thick,”
“Wouldnt cover anything”
“the black is awful”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“bled under the making tape”
Top return reasons
Common questions
- Is black exterior wood paint profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 29 tracked products. 90-day search growth is +61.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the black exterior wood paint niche?
- 12 brands and 88 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in black exterior wood paint?
- Top complaints mined from reviews: Paint Quality, Leak-Proof, Value For Money. The return rate is 0.7%.
- When does demand for black exterior wood paint peak?
- Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 7.0× the quietest.
- What does it cost to enter the black exterior wood paint niche?
- Listings span £5.14–£41.21; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 3,591 reviews — the moat a new listing must climb.