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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 14Conversion 79Competition 19Returns 85Price range 55Avg price 25Brand share 0Review moat 48Quality gap 21

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.75–£29.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,689

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£110K

£110K/yr · 153K searches

Avg price

Okay£9.03

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand