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Bg Electrical Double Socket

Fail

The top 5 brands take 100% of clicks, so Bg Electrical Double Socket is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£110K/yr153K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
78%top-5 click share · 3 brands · 37 sellers

Flapen Score

Bg Electrical Double Socket against its category

The dotted line is the DIY & Tools average. Past it, Bg Electrical Double Socket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bg Electrical Double Socket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bg Electrical Double Socket 153K times last year and spent an estimated £110K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
8.0%
Market size, estimated
£110Ka year
Peak month
November2.2× the quietest month
Top search term
bg electrical double socket37K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £3.75 to £29.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £9.03 that is £14K to £18K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£3.75–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Electrical. It carries 1,689 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Electrical
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,689per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bg Electrical Double Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • British General93%
  • Alliance Electrical4%
  • SURAIELEC3%
  • Open — no brand owns it (0%)

Demand

Bg Electrical Double Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Bg Electrical Double Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bg electrical double socket37K/yr
  • brushed steel double socket21K/yr
  • brushed chrome double socket12K/yr
  • chrome double socket11K/yr
  • chrome sockets8K/yr
  • silver sockets and switches7K/yr
  • chrome plug sockets double8K/yr
  • silver plug sockets double7K/yr
  • chrome sockets and switches7K/yr
  • silver double plug socket5K/yr

Reviews and returns

What reviews say buyers love and hate about Bg Electrical Double Socket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.03

Poor quality

I recommend spending more money to buy better quality

BG Nexus poor quality

Socket/Port/Plug22%−0.05

One of the sockets would not take a plug

Electrician confirmed fault with socket

Charging11%−0.07

Ok, however you cannot plug in 2 chargers at the same time

Flatness6%

they were flat-headed

Color6%−0.03

Very dark

Love

Quality-Overall32%−0.03

Very good price and quality, Looks very good compared to the old white Sockets

really good quality kit

Excellent product

Socket/Port/Plug19%−0.05

Great plug sockets

Nice looking socket

Overall, this socket has proven to be both stylish and practical

Value For Money17%+0.28

good value

Excellent value

Good Value

Advertised Vs Actual Product8%+1.81

As advertised

As described

Exactly what I wanted

Assembly/Installation5%−0.01

Easy to install

This is one of those everyday electrical fittings that you dont think much about until you install it

Installation was straightforward

Return

1.5% Return rate 64% Fixable by listing

Color46%▇▆▆█▅▇

Very dark

Size-Overall12%▇▄▄▅█▆
Compatibility-Overall9%▆▇█▃▆▃
Socket/Port/Plug5%▄█▆▃▆▆

One of the sockets would not take a plug

Electrician confirmed fault with socket

Defective Material/Parts5%█▆▃▂▄▄

May be my own fault

FAQ

Common Bg Electrical Double Socket questions

Answered from the same tracked data.