53
beeswax
Worth a lookShows low returns (0.4%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,708.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.92–£20.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£142K£142K/yr · 244K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Signals No Dominant Brand