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Beeswax

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -5.5% this quarter, so Beeswax is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£142K/yr244K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
49%top-5 click share · 22 brands · 56 sellers

Flapen Score

Beeswax against its category

The dotted line is the DIY & Tools average. Past it, Beeswax is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beeswax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beeswax 244K times last year and spent an estimated £142K. The top 5 brands take 58% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
7.5%
Market size, estimated
£142Ka year
Peak month
November1.6× the quietest month
Top search term
beeswax168K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £2.92 to £20.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.79 that is £2K to £4K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£2.92–£20.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #218 within Painting Supplies, Tools & Wall Treatments. It carries 1,708 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
10.4%
Average rank
#218in Painting Supplies, Tools & Wall Treatments
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,708per listing
Listings tracked
33

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Beeswax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

56

Est. top-5 brand share

58%

Top 20: 98%

Est. top-5 click share

49%

Top 20: 88%

Open market

35%

  • Eco-Lux Essentials15%
  • Furniture Clinic14%
  • BOYUJK10%
  • TRINIDa10%
  • Mouldmaster8%
  • TooGet7%

Demand

Beeswax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Beeswax search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beeswax168K/yr
  • bees wax22K/yr
  • beeswax for skin10K/yr
  • bee wax8K/yr
  • organic beeswax6K/yr
  • bees wax for skin6K/yr
  • pure beeswax5K/yr
  • natural beeswax4K/yr
  • beewax4K/yr
  • food grade beeswax4K/yr

Reviews and returns

What reviews say buyers love and hate about Beeswax

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Smell”
0.4%of orders come back
“No scent”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beeswax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data