Beeswax
MaybeReturns run at only 0.4% of orders. But demand is soft, at -5.5% this quarter, so Beeswax is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £142K/yr244K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 49%top-5 click share · 22 brands · 56 sellers
Flapen Score
Beeswax against its category
The dotted line is the DIY & Tools average. Past it, Beeswax is stronger. Inside it, weaker.
Market
The Beeswax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beeswax 244K times last year and spent an estimated £142K. The top 5 brands take 58% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £142Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- beeswax168K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £2.92 to £20.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.79 that is £2K to £4K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £2.92–£20.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #218 within Painting Supplies, Tools & Wall Treatments. It carries 1,708 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 94%
- Out of stock, average day
- 10.4%
- Average rank
- #218in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,708per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Beeswax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Furniture Clinic Clear Beeswax Polish for Wood & Furniture - 200ml - Natural Beeswax for All Types and Colours - Wooden Furniture Polish to Protect & Enhance Any Wooden Surface
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 12,501
- Age
- 6y ago
Eco Lux 8 Beeswax Blocks 100% Pure Natural Organic Bees wax 180g
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 1,614
- Age
- 5y ago
Mouldmaster 100 g Bees Wax Golden Yellow
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 507
- Age
- 12y ago
TRINIDa Beeswax Pellets 200g Yellow Bees Wax for DIY Candles Beeswax for Candle Making Skin Body Face and Hair Care Lotions DIY Creams Lip Balm and Soap Making Supplies
- Price
- £5.09
- Rating
- 4.4/5
- Reviews
- 1,335
- Age
- 4y ago
White Beeswax Pellets Beeswax for Candle Making Beeswax Pellets Cosmetic Grade Eco Friendly Products Organic Beeswax for Body Skin Care DIY Lip Balm and Soap Making Supplies (200g White)
- Price
- £5.54
- Rating
- 4.2/5
- Reviews
- 385
- Age
- 2y ago
Trending
90-day click momentum
Beeswax Polish for Wood - Furniture Polish & Protector Wood Conditioner for All Types & Colors Enhances & Protects Any Wooden Surface 25g
- Price
- £3.91
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 8mo ago
Ultra Bee 100% Natural Exeskin Dry Itchy Skin and Scalp Balm Suitable for People Prone to Eczema Psoriasis Dermatitis.100ml
- Price
- £16.36
- Rating
- 4.2/5
- Reviews
- 1,911
- Age
- 12y ago
Mouldmaster 100 g Bees Wax Golden Yellow
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 507
- Age
- 12y ago
PIPIHUA Beeswax Polish for Wood & Furniture - Natural Wood Wax for All Types Furniture Polish to Enhance & Protect Any Wooden Surface 260ml
- Price
- £8.37
- Rating
- 4.3/5
- Reviews
- 576
- Age
- 1y ago
PIPIHUA Beeswax Polish for Wood & Furniture - Natural Wood Wax for All Types Furniture Polish to Enhance & Protect Any Wooden Surface 480ml
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 2,809
- Age
- 3y ago
Newest
by launch dateBeeswax Polish for Wood - Furniture Polish & Protector Wood Conditioner for All Types & Colors Enhances & Protects Any Wooden Surface 25g
- Price
- £3.91
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 8mo ago
Handcrafted Beeswax Wood Care Balm & Polish - Food Safe Wood Finish for Cutting Boards Toys Utensils
- Price
- £6.65
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 10mo ago
25g Beeswax Wood Polish Beeswax Wood Protector Bees-Wax W-OOD Polish Natural Bees-Wax Furniture P-olish B-eeswax W-OOD Conditioner Natural B-eeswax Wo-od Conditioner Furniture Po-Lish & C-onditioner
- Price
- £4.22
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago
PIPIHUA Beeswax Polish for Wood & Furniture - Natural Wood Wax for All Types Furniture Polish to Enhance & Protect Any Wooden Surface 260ml
- Price
- £8.37
- Rating
- 4.3/5
- Reviews
- 576
- Age
- 1y ago
Beeswax Pellets for Candle Making - 200G/908G/2.2KG Organic Beeswax for Candles DIY Projects and Skin Care Supplies - 200g Yellow Beeswax
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
56
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
49%
Top 20: 88%
Open market
35%
- Eco-Lux Essentials15%
- Furniture Clinic14%
- BOYUJK10%
- TRINIDa10%
- Mouldmaster8%
- TooGet7%
Demand
Beeswax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Beeswax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beeswax168K/yr
- bees wax22K/yr
- beeswax for skin10K/yr
- bee wax8K/yr
- organic beeswax6K/yr
- bees wax for skin6K/yr
- pure beeswax5K/yr
- natural beeswax4K/yr
- beewax4K/yr
- food grade beeswax4K/yr
Reviews and returns
What reviews say buyers love and hate about Beeswax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No scent
Strong smell
Plastic smell
it's a small tin
Not fit for purpose due to size
Very small
Not at all as advertised
Falsely advertised
Product pictures are misleading
NOT WORTH THE MONEY
a complete waste of money
A little pricey
Used goods sent
not buying new
One of the blocks has obviously been used
Love
Fantastic products there's really made my table look fantastic
Excellent product
Nice pure product
Ease of use
It's very easy to apply
Really easy to apply
As advertised
As described
Works as specified
Good price
Good value for money
Good value for money
makes them shine
Great shine
Leaves a Beautiful Natural Shine
Return
0.4% Return rate 41% Fixable by listing
No scent
Strong smell
Plastic smell
it's a small tin
Not fit for purpose due to size
Very small
Not at all as advertised
Falsely advertised
Product pictures are misleading
Its bright yellow, too bright
As its colourless
the most recent purchase is bright yellow and does not resemble beeswax, at all
Not working
Not very effective
unfortunately it didn't work for me
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beeswax questions
Answered from the same tracked data.