Bathroom Paint
brand-locked demand (top 5 brands take 97% of clicks) — Bathroom Paint doesn't clear our bar today.
Flapen Score
Is Bathroom Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bathroom Paint is a £119K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 35/100.
Bathroom Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.3% over the last 90 days and 2.0% of searches end in a purchase.
£119K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Bathroom Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 1L
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 16y ago
Johnstones - Bathroom Paint - Seashell - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 2. 5 litres
- Price
- £17.87
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 12y ago
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Johnstones - Bathroom Paint - Island Breeze - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £16.48
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
Crown EASYCLEAN Beige Anti Mould Bathroom Paint Mid Sheen 2.5L
- Price
- £21.50
- Rating
- 4.5/5
- Reviews
- 406
- Age
- 5y ago
Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 13y ago
Newest
by launch date
Bathroom Paint 1L Soft Sheen Pure Brilliant White Moisture & Steam Resistant Wall & Ceiling Paint Mould Resistant Washable Finish for Bathrooms
- Price
- £14.53
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Dulux Easycare bathroom Soft Sheen Paint - Teal Voyage - 2.5L
- Price
- £20.55
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 3y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Johnstones - Bathroom Paint - Ballet Slipper - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £16.77
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
47
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- Johnstone's59%
- Dulux22%
- SIRAMICO COATINGS9%
- Crown5%
- Leyland2%
- Polar Specialist Coatings2%
- Open — no brand owns it (1 brand, 1%)
Bathroom Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.9×
Top Bathroom Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bathroom paint231K/yr
- bathroom paint for walls107K/yr
- kitchen and bathroom paint9K/yr
- bathroom wall paint8K/yr
- johnstones bathroom paint8K/yr
- paint for bathroom walls6K/yr
- kitchen & bathroom paint3K/yr
What reviews say buyers love and hate about Bathroom Paint
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good paint, good value”
“Excellent product does what it says on the tin”
“Covers well”
“The colour is pretty”
“Just what I wanted”
What buyers complain about
74% of reviews“Awful paint”
“Darker”
“it was very gloopy to roller on evenly it was so thick”
“This paint is awful”
“2 months later the mould came back”
Bathroom Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bathroom Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
