Bathroom Paint
FailThe top 5 brands take 97% of clicks, so Bathroom Paint is a Fail.
- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £119K/yr372K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 47 sellers
Flapen Score
Bathroom Paint against its category
The dotted line is the DIY & Tools average. Past it, Bathroom Paint is stronger. Inside it, weaker.
Market
The Bathroom Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bathroom Paint 372K times last year and spent an estimated £119K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 372K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £119Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- bathroom paint231K searches a year
02 · Price
A sale here is worth £15.66.
Listings sell for £15.66 on average, from £10.34 to £21.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.66 that is £4K to £8K a year per listing.
- Average price
- £15.66inside the $15 to $100 sweet spot
- Price range
- £10.34–£21.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Painting Supplies, Tools & Wall Treatments. It carries 4,704 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 74%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,704per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Bathroom Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago

Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 1L
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 16y ago

Johnstones - Bathroom Paint - Seashell - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago

Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 2. 5 litres
- Price
- £17.87
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 12y ago
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Johnstones - Bathroom Paint - Island Breeze - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £16.48
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago

Crown EASYCLEAN Beige Anti Mould Bathroom Paint Mid Sheen 2.5L
- Price
- £21.50
- Rating
- 4.5/5
- Reviews
- 406
- Age
- 5y ago

Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 13y ago
Newest
by launch date
Bathroom Paint 1L Soft Sheen Pure Brilliant White Moisture & Steam Resistant Wall & Ceiling Paint Mould Resistant Washable Finish for Bathrooms
- Price
- £14.53
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago

Dulux Easycare bathroom Soft Sheen Paint - Teal Voyage - 2.5L
- Price
- £20.55
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 3y ago

Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago

Johnstones - Bathroom Paint - Ballet Slipper - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £16.77
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
47
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- Johnstone's59%
- Dulux22%
- SIRAMICO COATINGS9%
- Crown5%
- Leyland2%
- Polar Specialist Coatings2%
- Open — no brand owns it (1 brand, 1%)
Demand
Bathroom Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Bathroom Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bathroom paint231K/yr
- bathroom paint for walls107K/yr
- kitchen and bathroom paint9K/yr
- bathroom wall paint8K/yr
- johnstones bathroom paint8K/yr
- paint for bathroom walls6K/yr
- kitchen & bathroom paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful paint
Spilt paint
Paint is peeling off after a week
Darker
Much darker than expected
not the color i expected
it was very gloopy to roller on evenly it was so thick
First of all it is too thick an leaves brush strokes
bit thin
This paint is awful
So many mixed reviews
not the best
2 months later the mould came back
After 1 years popped again
I got a couple of days ago after three days mould coming again
Love
Good paint, good value
Excellent Paint
Very nice paint to use and good finish
Excellent product does what it says on the tin
Excellent product
Good and reliable
Covers well
Very good coverage, colour white
Very happy with the coverage
The colour is pretty
Lovely colour
Lovely light blue colour
Just what I wanted
Does the job perfectly
As described
Return
0.9% Return rate 59% Fixable by listing
Darker
Much darker than expected
not the color i expected
Awful paint
Spilt paint
Paint is peeling off after a week
Not fit sell
although the tin of paint is far smaller than I thought it would be
Good product, Tin very small
Leaky pot
the lid hadn't been sealed properly so a quarter of the tin had leaked out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Paint questions
Answered from the same tracked data.








