bathroom paint
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£15.66avg listing price — sweet spot $15–$100
Price range
Good£10.34–£21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£119K£119K/yr · 372K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,704avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bathroom paint is a £119K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bathroom paint market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £94K–£125K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
47
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- Johnstone's59%
- Dulux22%
- SIRAMICO COATINGS9%
- Crown5%
- Leyland2%
- Polar Specialist Coatings2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top bathroom paint search terms
- bathroom paint231K/yr
- bathroom paint for walls107K/yr
- kitchen and bathroom paint9K/yr
- bathroom wall paint8K/yr
- johnstones bathroom paint8K/yr
- paint for bathroom walls6K/yr
- kitchen & bathroom paint3K/yr
Top bathroom paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.404.6★8,161 rev
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 1L
Dulux£10.344.6★11,526 rev
Johnstones - Bathroom Paint - Seashell - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£15.904.6★8,161 rev
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
SIRAMICO COATINGS£15.324.4★692 rev
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 2. 5 litres
Dulux£17.874.6★11,526 rev
Newest
by launch date
Bathroom Paint 1L Soft Sheen Pure Brilliant White Moisture & Steam Resistant Wall & Ceiling Paint Mould Resistant Washable Finish for Bathrooms
AXpower Inspirational Technology Empowering People£14.5315 rev
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
SIRAMICO COATINGS£15.32692 rev
Dulux Easycare bathroom Soft Sheen Paint - Teal Voyage - 2.5L
Dulux£20.5571 rev
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
Polar Specialist Coatings£13.871,684 rev
Johnstones - Bathroom Paint - Ballet Slipper - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£16.778,161 rev
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.734.6★
Johnstones - Bathroom Paint - Island Breeze - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£16.484.6★
Crown EASYCLEAN Beige Anti Mould Bathroom Paint Mid Sheen 2.5L
Crown£21.504.5★
Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
Johnstone's£15.504.5★
Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.604.5★
What buyers say about bathroom paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good paint, good value”
“Excellent product does what it says on the tin”
“Covers well”
“The colour is pretty”
“Just what I wanted”
“Good value for money”
“Easy to use”
“Good paint”
“This seems to do its job”
“Quite thick,no dropping”
What buyers complain about
“Awful paint”
“Darker”
“it was very gloopy to roller on evenly it was so thick”
“This paint is awful”
“2 months later the mould came back”
“Not fit sell”
“Poor coverage”
“Leaky pot”
“there was alot of spraying”
“waste of time, energy and money”
Top return reasons
Common questions
- Is bathroom paint profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 19 tracked products. 90-day search growth is -30.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the bathroom paint niche?
- 7 brands and 47 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in bathroom paint?
- Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.9%.
- When does demand for bathroom paint peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the bathroom paint niche?
- Listings span £10.34–£21.50; the average listing price is £15.66 (sweet spot $15–$100). The average incumbent carries 4,704 reviews — the moat a new listing must climb.