50
bath waste
Worth a lookShows a thin review moat (232 avg reviews), but soft demand (-26.0% this quarter) keeps it on the watch list.
Review moat
Great232.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great£15.02avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.88–£28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad£54K£54K/yr · 82K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand