Backing Paper
Backing Paper shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Backing Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Backing Paper is a £21K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 58/100.
Backing Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +56.8% over the last 90 days and 2.4% of searches end in a purchase.
£21K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 31 products
Top Backing Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 2,038
- Age
- 6y ago
Baker Ross FE439 Pastel Colours Super Poster Display Rolls - Pack of 4 80gsm 7.5m x 76cm Multiple Colours Backing Paper
- Price
- £24.55
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 3y ago
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Baker Ross FE437 Super Poster Display Rolls - Pack of 8 100gsm 7.5m x 76cm Display Paper School Supplies
- Price
- £34.16
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
Colourlast Fade Resistant Poster Roll - Ultra Blue colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
- Price
- £5.41
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago
Trending
90-day click momentum
WINSOME 2500 Grade Lining Paper for Walls - Heavy Duty Plain White Lining Paper Thick Paintable Kitchen Bedroom Wallpaper Paint Shield for New Damaged Walls - Single 10M Roll
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 4y ago
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
- Price
- £10.60
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Colourlast Fade Resistant Poster Roll - Azure colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 2y ago
Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 2,038
- Age
- 6y ago
Newest
by launch date
Display Borders for Classrooms Bulletin Board Border Roll Classroom Decor Border Wall Borders Classroom Decorations Green Backing Paper for Display Boards 5m Non-Adhesive
- Price
- £6.32
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 11mo ago
6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
- Price
- £10.60
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
QWORK 6 Rolls Colorful 196.8 Ft Classroom Bulletin Board Borders Backing Paper for Display Boards Waterproof
- Price
- £11.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
29
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
32%
- 3 Ace Crafts27%
- Baker Ross13%
- Colourlast11%
- Artisan Academia6%
- WHAPELQ6%
- Hawksbill6%
Backing Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×
Top Backing Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- backing paper for display boards20K/yr
- backing paper22K/yr
- display board backing paper7K/yr
- classroom display paper5K/yr
- display paper4K/yr
- poster paper roll4K/yr
What reviews say buyers love and hate about Backing Paper
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good quality and easy to apply”
“Well worth money”
“A sturdy quality paper”
“Does what it says it will do”
“Covered well thick”
What buyers complain about
85% of reviews“Not very thick”
“Too small”
“not as good as others Ive used”
“Wrong item sent not even the right width nothing wrong with the quality of wallpaper wrong make dont understand why advertise the product now got to return and buy elsewhere”
“Not self adhesive”
Backing Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Backing Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
