backing paper
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.18–£45.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.8%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Review moat
Good1,050.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 61K searches
According to Flapen's Amazon United Kingdom niche tracking, backing paper is a £21K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
backing paper market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £35K–£42K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 90%
- Out of stock
- 2.5%
- Avg brand age
- 39 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
29
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
32%
- 3 Ace Crafts27%
- Baker Ross13%
- Colourlast11%
- Artisan Academia6%
- WHAPELQ6%
- Hawksbill6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +56.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×
Top backing paper search terms
- backing paper for display boards20K/yr
- backing paper22K/yr
- display board backing paper7K/yr
- classroom display paper5K/yr
- display paper4K/yr
- poster paper roll4K/yr
Top backing paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
3 Ace Crafts£8.094.4★2,038 rev
Baker Ross FE439 Pastel Colours Super Poster Display Rolls - Pack of 4 80gsm 7.5m x 76cm Multiple Colours Backing Paper
Baker Ross£24.553.9★12 rev
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
Artisan Academia£5.804.6★9 rev
Baker Ross FE437 Super Poster Display Rolls - Pack of 8 100gsm 7.5m x 76cm Display Paper School Supplies
Baker Ross£34.164.8★7 rev
Colourlast Fade Resistant Poster Roll - Ultra Blue colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
WHAPELQ£5.414.2★39 rev
Newest
by launch date
Display Borders for Classrooms Bulletin Board Border Roll Classroom Decor Border Wall Borders Classroom Decorations Green Backing Paper for Display Boards 5m Non-Adhesive
XXHUO£6.325 rev
6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
Alongen£10.605 rev
QWORK 6 Rolls Colorful 196.8 Ft Classroom Bulletin Board Borders Backing Paper for Display Boards Waterproof
QWORK£11.230 rev
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
Artisan Academia£5.809 rev
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
Besto£6.6772 rev
Trending
90-day click momentum
WINSOME 2500 Grade Lining Paper for Walls - Heavy Duty Plain White Lining Paper Thick Paintable Kitchen Bedroom Wallpaper Paint Shield for New Damaged Walls - Single 10M Roll
WINSOME£10.264.4★
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
Artisan Academia£5.804.6★
6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
Alongen£10.605.0★
Colourlast Fade Resistant Poster Roll - Azure colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
Colourlast£5.544.4★
Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
3 Ace Crafts£8.094.4★
What buyers say about backing paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and easy to apply”
“Well worth money”
“A sturdy quality paper”
“Does what it says it will do”
“Covered well thick”
“Very easy to use”
“Great size”
“Great coverage”
“Colourful”
“However, if you want to experiment and paint large watercolours, then this is a great buy”
What buyers complain about
“Not very thick”
“Too small”
“not as good as others Ive used”
“Wrong item sent not even the right width nothing wrong with the quality of wallpaper wrong make dont understand why advertise the product now got to return and buy elsewhere”
“Not self adhesive”
“Rubbish”
“squished so there are creases everywhere”
“therefore the paper was ruined throughout the whole roll”
“Unfit for purpose”
“not that sturdy”
Top return reasons
Common questions
- Is backing paper profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the backing paper niche?
- 19 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in backing paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for backing paper peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.8× the quietest.
- What does it cost to enter the backing paper niche?
- Listings span £4.18–£45.69; the average listing price is £13.97 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.