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Backing Paper

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $21K a year here, so Backing Paper is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£21K/yr61K searches / yr
90-day growth
+56.8%search demand this quarter
Competition
41%top-5 click share · 19 brands · 29 sellers

Flapen Score

Backing Paper against its category

The dotted line is the DIY & Tools average. Past it, Backing Paper is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backing Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Backing Paper 61K times last year and spent an estimated £21K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+56.8%
Conversion, latest week
2.4%
Market size, estimated
£21Ka year
Peak month
July3.8× the quietest month
Top search term
backing paper for display boards20K searches a year

02 · Price

A sale here is worth £13.97.

Listings sell for £13.97 on average, from £4.18 to £45.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price
£13.97under the $15 to $100 sweet spot
Price range
£4.18–£45.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #229 within Painting Supplies, Tools & Wall Treatments. It carries 1,050 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
68%
Out of stock, average day
2.5%
Average rank
#229in Painting Supplies, Tools & Wall Treatments
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,050per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Backing Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£834£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

29

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 88%

Open market

32%

  • 3 Ace Crafts27%
  • Baker Ross13%
  • Colourlast11%
  • Artisan Academia6%
  • WHAPELQ6%
  • Hawksbill6%

Demand

Backing Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Backing Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • backing paper for display boards20K/yr
  • backing paper22K/yr
  • display board backing paper7K/yr
  • classroom display paper5K/yr
  • display paper4K/yr
  • poster paper roll4K/yr

Reviews and returns

What reviews say buyers love and hate about Backing Paper

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
0.3%of orders come back
“Not very thick”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Backing Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data