Backing Paper
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $21K a year here, so Backing Paper is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £21K/yr61K searches / yr
- 90-day growth
- +56.8%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 29 sellers
Flapen Score
Backing Paper against its category
The dotted line is the DIY & Tools average. Past it, Backing Paper is stronger. Inside it, weaker.
Market
The Backing Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Backing Paper 61K times last year and spent an estimated £21K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +56.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £21Ka year
- Peak month
- July3.8× the quietest month
- Top search term
- backing paper for display boards20K searches a year
02 · Price
A sale here is worth £13.97.
Listings sell for £13.97 on average, from £4.18 to £45.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.
- Average price
- £13.97under the $15 to $100 sweet spot
- Price range
- £4.18–£45.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #229 within Painting Supplies, Tools & Wall Treatments. It carries 1,050 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 68%
- Out of stock, average day
- 2.5%
- Average rank
- #229in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,050per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Backing Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 2,038
- Age
- 6y ago

Baker Ross FE439 Pastel Colours Super Poster Display Rolls - Pack of 4 80gsm 7.5m x 76cm Multiple Colours Backing Paper
- Price
- £24.55
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 3y ago

Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

Baker Ross FE437 Super Poster Display Rolls - Pack of 8 100gsm 7.5m x 76cm Display Paper School Supplies
- Price
- £34.16
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago

Colourlast Fade Resistant Poster Roll - Ultra Blue colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
- Price
- £5.41
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago
Trending
estimated 90-day click momentum
WINSOME 2500 Grade Lining Paper for Walls - Heavy Duty Plain White Lining Paper Thick Paintable Kitchen Bedroom Wallpaper Paint Shield for New Damaged Walls - Single 10M Roll
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 4y ago

Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
- Price
- £10.60
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Colourlast Fade Resistant Poster Roll - Azure colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 2y ago

Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 2,038
- Age
- 6y ago
Newest
by launch date
Display Borders for Classrooms Bulletin Board Border Roll Classroom Decor Border Wall Borders Classroom Decorations Green Backing Paper for Display Boards 5m Non-Adhesive
- Price
- £6.32
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 11mo ago

6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
- Price
- £10.60
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

QWORK 6 Rolls Colorful 196.8 Ft Classroom Bulletin Board Borders Backing Paper for Display Boards Waterproof
- Price
- £11.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
29
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 88%
Open market
32%
- 3 Ace Crafts27%
- Baker Ross13%
- Colourlast11%
- Artisan Academia6%
- WHAPELQ6%
- Hawksbill6%
Demand
Backing Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×
Search terms
Top Backing Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backing paper for display boards20K/yr
- backing paper22K/yr
- display board backing paper7K/yr
- classroom display paper5K/yr
- display paper4K/yr
- poster paper roll4K/yr
Reviews and returns
What reviews say buyers love and hate about Backing Paper
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backing Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








