Backing Paper
MaybeReturns run at only 0.3% of orders. But shoppers spend only $21K a year here, so Backing Paper is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £21K/yr61K searches / yr
- 90-day growth
- +56.8%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 29 sellers
Flapen Score
Backing Paper against its category
The dotted line is the DIY & Tools average. Past it, Backing Paper is stronger. Inside it, weaker.
Market
The Backing Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Backing Paper 61K times last year and spent an estimated £21K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +56.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £21Ka year
- Peak month
- July3.8× the quietest month
- Top search term
- backing paper for display boards20K searches a year
02 · Price
A sale here is worth £13.97.
Listings sell for £13.97 on average, from £4.18 to £45.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.
- Average price
- £13.97under the $15 to $100 sweet spot
- Price range
- £4.18–£45.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #229 within Painting Supplies, Tools & Wall Treatments. It carries 1,050 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 68%
- Out of stock, average day
- 2.5%
- Average rank
- #229in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,050per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Backing Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 2,038
- Age
- 6y ago
Baker Ross FE439 Pastel Colours Super Poster Display Rolls - Pack of 4 80gsm 7.5m x 76cm Multiple Colours Backing Paper
- Price
- £24.55
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 3y ago
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Baker Ross FE437 Super Poster Display Rolls - Pack of 8 100gsm 7.5m x 76cm Display Paper School Supplies
- Price
- £34.16
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
Colourlast Fade Resistant Poster Roll - Ultra Blue colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
- Price
- £5.41
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago
Trending
90-day click momentum
WINSOME 2500 Grade Lining Paper for Walls - Heavy Duty Plain White Lining Paper Thick Paintable Kitchen Bedroom Wallpaper Paint Shield for New Damaged Walls - Single 10M Roll
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 4y ago
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
- Price
- £10.60
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Colourlast Fade Resistant Poster Roll - Azure colour (760mm x 10m) For Arts & Crafts Notice Boards Display Boards Gift Wrapping Packaging & Brainstorming
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 2y ago
Wrapping Paper roll Large Display Poster Paper Roll Backing Paper 10m x 76cm - 80gsm Art School Craft Packing Table Runner Notice Boards Drawing Painting Backdrop Kraft Paper. (Mint Green)
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 2,038
- Age
- 6y ago
Newest
by launch date
Display Borders for Classrooms Bulletin Board Border Roll Classroom Decor Border Wall Borders Classroom Decorations Green Backing Paper for Display Boards 5m Non-Adhesive
- Price
- £6.32
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 11mo ago
6 Rolls Bulletin Board Borders 196.8 Ft Colorful Classroom Borders for Decorative Bulletin Board Border Rolls for Classrooms Offices Home
- Price
- £10.60
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
QWORK 6 Rolls Colorful 196.8 Ft Classroom Bulletin Board Borders Backing Paper for Display Boards Waterproof
- Price
- £11.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Superior Hessian Fabric for School Display Boards | 72 Inch Wide 10oz 220GSM | Durable Eco-Friendly Reliable Material for Educational Projects (1 Metre)-Artisan Academia
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
29
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
32%
- 3 Ace Crafts27%
- Baker Ross13%
- Colourlast11%
- Artisan Academia6%
- WHAPELQ6%
- Hawksbill6%
Demand
Backing Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×
Search terms
Top Backing Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- backing paper for display boards20K/yr
- backing paper22K/yr
- display board backing paper7K/yr
- classroom display paper5K/yr
- display paper4K/yr
- poster paper roll4K/yr
Reviews and returns
What reviews say buyers love and hate about Backing Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very thick
This is thin and rips
It's made of thin card so won't last forever
Too small
It's a bit on the small side
not as good as others Ive used
Very poor quality
Wrong item sent not even the right width nothing wrong with the quality of wallpaper wrong make dont understand why advertise the product now got to return and buy elsewhere
What arrived wasn't what was shown in the listing
Not self adhesive
Not self adhesive as required
Love
Good quality and easy to apply
Excellent quality
Great product
Well worth money
Excellent value
Excellent price
A sturdy quality paper
Well priced and fairly strong paper
Paper fine
Does what it says it will do
As described
Exactly as advertised
Covered well thick
Very thick paper its good quality
Good thickness
Return
0.3% Return rate 60% Fixable by listing
Too small
It's a bit on the small side
therefore the paper was ruined throughout the whole roll
Triplast paper
not as good as others Ive used
Very poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backing Paper questions
Answered from the same tracked data.