Appliance Rollers
Appliance Rollers shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-24.0% this quarter) keeps it on the watch list.
Flapen Score
Is Appliance Rollers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Appliance Rollers is a £67K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Appliance Rollers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.0% over the last 90 days and 4.2% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 51 products
Top Appliance Rollers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BREEZENEST 2PCS Universal Appliance Rollers - Adjustable Heavy Duty Wheels for Washing Machine Fridge Dryer & Dishwasher - Easy Move Mobile Base White
- Price
- £8.43
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 3y ago
Adjustable Washing Machine Dolly 2Pcs Grey Extendable Furniture Roller Stand with Brake Wheels Heavy Duty Mobile Base for Fridge Dryer Dishwasher up to 300KG
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago
12 Pcs Self Adhesive Small Appliance Rollers Small Caster Wheels 360Rotation Universal Appliance Wheels for Kitchen Appliances on The Counter Storage Box Small Furniture(Black)
- Price
- £5.08
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago
BREEZENEST 2PCS Universal Appliance Rollers - Adjustable Heavy Duty Wheels for Washing Machine Fridge Dryer & Dishwasher - Easy Move Mobile Base White (Black)
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 3y ago
FIND A SPARE Universal Easy Move Heavy Duty Appliance Rollers For Washing Machine Tumble Dryers Dishwashers Cookers & Hobs Furniture Washing Machine Dolly Up To 300Kg
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 718
- Age
- 8y ago
Trending
90-day click momentum
8Pcs Self Adhesive Caster Wheels Small Appliance Rollers 360 Rotation Self Adhesive Caster Wheels Appliance Casters for Kitchen Appliances Coffee Maker Countertop Storage Box
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
BREEZENEST 2PCS Universal Appliance Rollers - Adjustable Heavy Duty Wheels for Washing Machine Fridge Dryer & Dishwasher - Easy Move Mobile Base White (Black)
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 3y ago
NIUXX Heavy Duty Adjustable Appliance Dolly with 360 Wheels | Mobile Rolling Base with Wheels for Washing Machine & Tumble Dryer | Fits 42 to 69 cm Width | Max Load 400 kg
- Price
- £30.93
- Rating
- 4.2/5
- Reviews
- 1,328
- Age
- 10mo ago
Adjustable Washing Machine Dolly 2Pcs Grey Extendable Furniture Roller Stand with Brake Wheels Heavy Duty Mobile Base for Fridge Dryer Dishwasher up to 300KG
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago
Gyism Furniture Movers 400KG Capacity for Heavy Items with 4 Wheels Furniture Sliders Moving Wheels Set for Moving Equipment Heavy Appliance Refrigerator Sofa Furniture Rollers (Red) (Red)
- Price
- £12.01
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 8mo ago
Newest
by launch date8Pcs Self Adhesive Caster Wheels Small Appliance Rollers 360 Rotation Self Adhesive Caster Wheels Appliance Casters for Kitchen Appliances Coffee Maker Countertop Storage Box
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Adjustable Washing Machine Dolly 2Pcs Grey Extendable Furniture Roller Stand with Brake Wheels Heavy Duty Mobile Base for Fridge Dryer Dishwasher up to 300KG
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago
Gyism Furniture Movers 400KG Capacity for Heavy Items with 4 Wheels Furniture Sliders Moving Wheels Set for Moving Equipment Heavy Appliance Refrigerator Sofa Furniture Rollers (Red) (Red)
- Price
- £12.01
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 8mo ago
NIUXX Heavy Duty Adjustable Appliance Dolly with 360 Wheels | Mobile Rolling Base with Wheels for Washing Machine & Tumble Dryer | Fits 42 to 69 cm Width | Max Load 400 kg
- Price
- £30.93
- Rating
- 4.2/5
- Reviews
- 1,328
- Age
- 10mo ago
20 Pcs Self-Adhesive Mini Ball Casters 360 Swivel Appliance Rollers for Kitchen Furniture & Storage Boxes No Tools Sticky Universal Wheels with Silent Mobility
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
37 flat
Sellers
45
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
32%
Top 20: 76%
Open market
49%
- BREEZENEST14%
- Ronlap10%
- NIUXX8%
- upkpvid7%
- keepsweat6%
- W B D WEIBIDA6%
Appliance Rollers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.8×
Top Appliance Rollers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- appliance rollers38K/yr
- washing machine wheels19K/yr
- appliance wheels14K/yr
- wheels for kitchen appliances9K/yr
- wheels for washing machine12K/yr
- fridge wheels7K/yr
- washing machine wheels for moving8K/yr
- washing machine rollers7K/yr
- fridge wheels to move around4K/yr
What reviews say buyers love and hate about Appliance Rollers
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Very handy”
“The build quality is immediately apparent”
“Strong and sturdy”
“As advertised”
“Well worth it”
What buyers complain about
66% of reviews“False load capability and poor quality”
“Not effective”
“Small”
“A bit flimsy”
“the stickiness isn't as strong as l hoped”
Appliance Rollers return rate & reasons
Why buyers send it back, as a share of all return requests.
3.7%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Appliance Rollers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
