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Appliance Rollers

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -24.0% this quarter, so Appliance Rollers is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£67K/yr118K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
32%top-5 click share · 37 brands · 45 sellers

Flapen Score

Appliance Rollers against its category

The dotted line is the DIY & Tools average. Past it, Appliance Rollers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Appliance Rollers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Appliance Rollers 118K times last year and spent an estimated £67K. The top 5 brands take 45% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
4.2%
Market size, estimated
£67Ka year
Peak month
November1.8× the quietest month
Top search term
appliance rollers38K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £4.62 to £30.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.30 that is £0 to £1K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£4.62–£30.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #200 within Furniture Hardware. It carries 699 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
10.3%
Average rank
#200in Furniture Hardware
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
699per listing
Listings tracked
51

04 · Newcomers

Amazon counts 2 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Appliance Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 flat

Sellers

45

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

32%

Top 20: 76%

Open market

49%

  • BREEZENEST14%
  • Ronlap10%
  • NIUXX8%
  • upkpvid7%
  • keepsweat6%
  • W B D WEIBIDA6%

Demand

Appliance Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Appliance Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • appliance rollers38K/yr
  • washing machine wheels19K/yr
  • appliance wheels14K/yr
  • wheels for kitchen appliances9K/yr
  • wheels for washing machine12K/yr
  • fridge wheels7K/yr
  • washing machine wheels for moving8K/yr
  • washing machine rollers7K/yr
  • fridge wheels to move around4K/yr

Reviews and returns

What reviews say buyers love and hate about Appliance Rollers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.10

False load capability and poor quality

Poor quality

Cheap quality

Functionality-Overall9%−0.14

Not effective

Does not work

Did not work for what we needed

Size-Overall8%−0.06

Small

Not fit for purpose

It is large

Strength7%+0.46

A bit flimsy

didnt feel it was strong enough once opened out

Not strong enough and slipped off

Adhesion/Stickiness7%−0.08

the stickiness isn't as strong as l hoped

Not sticky enough

Red piece on sticky strip was impossible to get off

Love

Ease Of Use19%+1.92

Very handy

Easy to use

Makes life easier

Quality-Overall12%−0.10

The build quality is immediately apparent

Excellent product

Well made item

Strength11%+0.46

Strong and sturdy

Solid piece of kit

Well made and stable

Advertised Vs Actual Product10%+0.96

As advertised

As described

Exactly what we needed

Value For Money8%+0.18

Well worth it

Good price

Good value for money

Return

3.7% Return rate 38% Fixable by listing

Size-Overall29%▅█▇▆▇▆

Small

Not fit for purpose

It is large

Functionality-Overall17%▇▅▆█▇█

Not effective

Does not work

Did not work for what we needed

Defective Material/Parts8%▅▇▇█▆▇
Compatibility-Overall7%█▅▇▇▅▇
Strength5%▆▇▅▆█▅

A bit flimsy

didnt feel it was strong enough once opened out

Not strong enough and slipped off

FAQ

Common Appliance Rollers questions

Answered from the same tracked data.