Appliance Rollers
MaybeThe top 5 brands take only 45% of clicks. But demand is soft, at -24.0% this quarter, so Appliance Rollers is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £67K/yr118K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 32%top-5 click share · 37 brands · 45 sellers
Flapen Score
Appliance Rollers against its category
The dotted line is the DIY & Tools average. Past it, Appliance Rollers is stronger. Inside it, weaker.
Market
The Appliance Rollers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Appliance Rollers 118K times last year and spent an estimated £67K. The top 5 brands take 45% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £67Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- appliance rollers38K searches a year
02 · Price
A sale here is worth £13.30.
Listings sell for £13.30 on average, from £4.62 to £30.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.30 that is £0 to £1K a year per listing.
- Average price
- £13.30under the $15 to $100 sweet spot
- Price range
- £4.62–£30.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #200 within Furniture Hardware. It carries 699 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 10.3%
- Average rank
- #200in Furniture Hardware
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 699per listing
- Listings tracked
- 51
04 · Newcomers
2 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Appliance Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BREEZENEST 2PCS Universal Appliance Rollers - Adjustable Heavy Duty Wheels for Washing Machine Fridge Dryer & Dishwasher - Easy Move Mobile Base White
- Price
- £8.43
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 3y ago

Adjustable Washing Machine Dolly 2Pcs Grey Extendable Furniture Roller Stand with Brake Wheels Heavy Duty Mobile Base for Fridge Dryer Dishwasher up to 300KG
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago

12 Pcs Self Adhesive Small Appliance Rollers Small Caster Wheels 360Rotation Universal Appliance Wheels for Kitchen Appliances on The Counter Storage Box Small Furniture(Black)
- Price
- £5.08
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

BREEZENEST 2PCS Universal Appliance Rollers - Adjustable Heavy Duty Wheels for Washing Machine Fridge Dryer & Dishwasher - Easy Move Mobile Base White (Black)
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 3y ago

FIND A SPARE Universal Easy Move Heavy Duty Appliance Rollers For Washing Machine Tumble Dryers Dishwashers Cookers & Hobs Furniture Washing Machine Dolly Up To 300Kg
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 718
- Age
- 8y ago
Trending
estimated 90-day click momentum
8Pcs Self Adhesive Caster Wheels Small Appliance Rollers 360 Rotation Self Adhesive Caster Wheels Appliance Casters for Kitchen Appliances Coffee Maker Countertop Storage Box
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

BREEZENEST 2PCS Universal Appliance Rollers - Adjustable Heavy Duty Wheels for Washing Machine Fridge Dryer & Dishwasher - Easy Move Mobile Base White (Black)
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 3y ago

NIUXX Heavy Duty Adjustable Appliance Dolly with 360 Wheels | Mobile Rolling Base with Wheels for Washing Machine & Tumble Dryer | Fits 42 to 69 cm Width | Max Load 400 kg
- Price
- £30.93
- Rating
- 4.2/5
- Reviews
- 1,328
- Age
- 10mo ago

Adjustable Washing Machine Dolly 2Pcs Grey Extendable Furniture Roller Stand with Brake Wheels Heavy Duty Mobile Base for Fridge Dryer Dishwasher up to 300KG
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago

Gyism Furniture Movers 400KG Capacity for Heavy Items with 4 Wheels Furniture Sliders Moving Wheels Set for Moving Equipment Heavy Appliance Refrigerator Sofa Furniture Rollers (Red) (Red)
- Price
- £12.01
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 8mo ago
Newest
by launch date
8Pcs Self Adhesive Caster Wheels Small Appliance Rollers 360 Rotation Self Adhesive Caster Wheels Appliance Casters for Kitchen Appliances Coffee Maker Countertop Storage Box
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Adjustable Washing Machine Dolly 2Pcs Grey Extendable Furniture Roller Stand with Brake Wheels Heavy Duty Mobile Base for Fridge Dryer Dishwasher up to 300KG
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago

Gyism Furniture Movers 400KG Capacity for Heavy Items with 4 Wheels Furniture Sliders Moving Wheels Set for Moving Equipment Heavy Appliance Refrigerator Sofa Furniture Rollers (Red) (Red)
- Price
- £12.01
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 8mo ago

NIUXX Heavy Duty Adjustable Appliance Dolly with 360 Wheels | Mobile Rolling Base with Wheels for Washing Machine & Tumble Dryer | Fits 42 to 69 cm Width | Max Load 400 kg
- Price
- £30.93
- Rating
- 4.2/5
- Reviews
- 1,328
- Age
- 10mo ago

20 Pcs Self-Adhesive Mini Ball Casters 360 Swivel Appliance Rollers for Kitchen Furniture & Storage Boxes No Tools Sticky Universal Wheels with Silent Mobility
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
37 flat
Sellers
45
Est. top-5 brand share
45%
Top 20: 87%
Est. top-5 click share
32%
Top 20: 76%
Open market
49%
- BREEZENEST14%
- Ronlap10%
- NIUXX8%
- upkpvid7%
- keepsweat6%
- W B D WEIBIDA6%
Demand
Appliance Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Appliance Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- appliance rollers38K/yr
- washing machine wheels19K/yr
- appliance wheels14K/yr
- wheels for kitchen appliances9K/yr
- wheels for washing machine12K/yr
- fridge wheels7K/yr
- washing machine wheels for moving8K/yr
- washing machine rollers7K/yr
- fridge wheels to move around4K/yr
Reviews and returns
What reviews say buyers love and hate about Appliance Rollers
We read the reviews and the return reasons for every product selling here.
“False load capability and poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Appliance Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








