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anti mould paint
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£16.76avg listing price — sweet spot $15–$100
Price range
Good£7.47–£36.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good£366K£366K/yr · 354K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,685avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-57.6%90-day search growth — must beat 0% to launch