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Anti Mould Paint

soft demand (-57.6% this quarter) — Anti Mould Paint doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 54Growth 0Conversion 68Competition 37Returns 97Price range 74Avg price 79Brand share 32Review moat 48Quality gap 48
This niche Category average

Is Anti Mould Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anti Mould Paint is a £366K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 48/100.

Anti Mould Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -57.6% over the last 90 days and 6.2% of searches end in a purchase.

£366K

revenue / yr

Units sold / yr25K
Search volume / yr-57.6%354K
Conversion rate6.2%
Avg price£16.76

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 66
Top-5 product click share63%
Open market14%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,685

Top Anti Mould Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£37K£73K£110K£146K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

66

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

  • SIRAMICO COATINGS33%
  • Polar Specialist Coatings32%
  • Dryzone9%
  • Mifica7%
  • Zinsser4%
  • Ronseal3%
  • Open — no brand owns it (5 brands, 11%)

Anti Mould Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume354KCVR6.2%Products20Brands11Top 5 Brands86%OOS Rate2.3%Rating4.5★Reviews1,685Avg BSR#77
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.9×

Top Anti Mould Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anti mould paint111K/yr
  • anti mould paint white71K/yr
  • mould paint71K/yr
  • mould resistant paint23K/yr
  • mold paint20K/yr
  • anti mold paint indoor13K/yr
  • antimould paint white8K/yr
  • anti mould primer undercoat3K/yr
  • white anti mould paint6K/yr
  • anti mold paint5K/yr

What reviews say buyers love and hate about Anti Mould Paint

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Paint Quality20%

Good paint

Quality-Overall16%

Good quality anti mould products

Advertised Vs Actual Product14%

As advertised

Coverage11%

Covers well

Ease Of Use8%

Easy to Use

What buyers complain about

77% of reviews
Paint Quality30%

Spilt paint

Smell9%

No smell worth a mention

Functionality-Overall6%

Doesn't work

Durability6%

Breaks within 5

Value For Money6%

Really not that good for the price

Anti Mould Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
36%
2Size-Overall
24%
3Color
9%
4Functionality-Overall
4%
5Spray/Flow
4%

Common Anti Mould Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anti Mould Paint 48/100 on Amazon United Kingdom — Skip it. The niche generates £366K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -57.6% over the last 90 days.
Search demand for Anti Mould Paint on Amazon United Kingdom peaks in Jan–Feb–Mar–Nov, where the busiest month runs 2.9× the quietest.