Anti Mould Paint
soft demand (-57.6% this quarter) — Anti Mould Paint doesn't clear our bar today.
Flapen Score
Is Anti Mould Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Anti Mould Paint is a £366K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 48/100.
Anti Mould Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -57.6% over the last 90 days and 6.2% of searches end in a purchase.
£366K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Anti Mould Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago

Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago

SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago

Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago

Dryzone Anti Mould Paint 1L White Emulsion Mould Resistant for 5 Years 10m - 12m coverage
- Price
- £20.82
- Rating
- 4.5/5
- Reviews
- 4,015
- Age
- 6y ago
Trending
90-day click momentum
SIRAMICO COATINGS Anti-Mould Paint | 5 Litres | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £36.18
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago

Hemway Anti Mould Paint White Matt 1L - 1 Pack Mould Blocker Easy to Apply
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago

Polar Anti Mould Paint - 2.5L Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £32.17
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago

Dryzone Anti-Mould Paint Additive 100ml Concentrate - Makes Up to 5L of Emulsion Vinyl Silk & Matt Paint Mould Resistant - Prevents Black Mould Growth for Up to 5 Years
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 2,311
- Age
- 7y ago
Newest
by launch date
Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago

SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago

Hemway Anti Mould Paint White Matt 1L - 1 Pack Mould Blocker Easy to Apply
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

Polar Anti Mould Spray Paint White Matt - 400ml | Mould Resistant Paint for Internal Bathroom Kitchen Walls & Ceilings | Long Lasting Protection for Indoor Use | Easy To Apply
- Price
- £9.66
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 1y ago

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
66
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
11%
- SIRAMICO COATINGS33%
- Polar Specialist Coatings32%
- Dryzone9%
- Mifica7%
- Zinsser4%
- Ronseal3%
- Open — no brand owns it (5 brands, 11%)
Anti Mould Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.9×
Top Anti Mould Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anti mould paint111K/yr
- anti mould paint white71K/yr
- mould paint71K/yr
- mould resistant paint23K/yr
- mold paint20K/yr
- anti mold paint indoor13K/yr
- antimould paint white8K/yr
- anti mould primer undercoat3K/yr
- white anti mould paint6K/yr
- anti mold paint5K/yr
What reviews say buyers love and hate about Anti Mould Paint
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good paint”
“Good quality anti mould products”
“As advertised”
“Covers well”
“Easy to Use”
What buyers complain about
77% of reviews“Spilt paint”
“No smell worth a mention”
“Doesn't work”
“Breaks within 5”
“Really not that good for the price”
Anti Mould Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anti Mould Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








