Is anti mould paint profitable to sell on Amazon United Kingdom?

The niche generates £366K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (48/100).

How competitive is the anti mould paint niche?

11 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in anti mould paint?

Top complaints mined from reviews: Paint Quality, Smell, Functionality-Overall. The return rate is 0.6%.

When does demand for anti mould paint peak?

Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the anti mould paint niche?

Listings span £7.47–£36.18; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.

anti mould paint

Skip it

Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£16.76

avg listing price — sweet spot $15–$100

Price range

Good£7.47–£36.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good£366K

£366K/yr · 354K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,685

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-57.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, anti mould paint is a £366K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

anti mould paint market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £335K–£419K; units × avg price
Conversion rate: 6.2%
Avg BSR: #77
Page quality: 0%
Prime: 70%
Sponsored: 90%
Out of stock: 2.3%
Avg brand age: 63 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

SIRAMICO COATINGS33%
Polar Specialist Coatings32%
Dryzone9%
Mifica7%
Zinsser4%
Ronseal3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top anti mould paint search terms

anti mould paint111K/yr -55.7%4.3% conv.
anti mould paint white71K/yr -55.3%6.9% conv.
mould paint71K/yr -63.3%5.2% conv.
mould resistant paint23K/yr -54.7%5.1% conv.
mold paint20K/yr -65.5%4.7% conv.
anti mold paint indoor13K/yr -49.2%4.3% conv.
antimould paint white8K/yr -59.0%7.1% conv.
anti mould primer undercoat3K/yr -19.8%3.6% conv.
white anti mould paint6K/yr -55.1%10.1% conv.
anti mold paint5K/yr -59.3%4.7% conv.

All search terms

Top anti mould paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application

SIRAMICO COATINGS£15.324.4★692 rev

Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings

Polar Specialist Coatings£13.874.4★1,684 rev

SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings

SIRAMICO COATINGS£11.004.5★206 rev

Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L

Mifica£14.484.5★77 rev

Dryzone Anti Mould Paint 1L White Emulsion Mould Resistant for 5 Years 10m - 12m coverage

Dryzone£20.824.5★4,015 rev

Newest

by launch date

Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L

Mifica£14.4877 rev

8mo ago

SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings

SIRAMICO COATINGS£11.00206 rev

9mo ago

Hemway Anti Mould Paint White Matt 1L - 1 Pack Mould Blocker Easy to Apply

Hemway£19.4153 rev

1y ago

Polar Anti Mould Spray Paint White Matt - 400ml | Mould Resistant Paint for Internal Bathroom Kitchen Walls & Ceilings | Long Lasting Protection for Indoor Use | Easy To Apply

Polar Specialist Coatings£9.66241 rev

1y ago

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application

SIRAMICO COATINGS£15.32692 rev

2y ago

What buyers say about anti mould paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality20%

“Good paint”

Quality-Overall16%

“Good quality anti mould products”

Advertised Vs Actual Product14%

“As advertised”

Coverage11%

“Covers well”

Ease Of Use8%

“Easy to Use”

Value For Money6%

“Good value for money”

Efficiency4%

“This seems to do its job”

Engraving/Paint/Sublimation3%

“Easy to add to paint”

Smell2%

“Doesn't smell too strong”

Moist/Dry1%

“It covers stains, damp, dries quickly, is easy to apply, doesn't drip, is nice and smooth”

What buyers complain about

Paint Quality30%

“Spilt paint”

Smell9%

“No smell worth a mention”

Functionality-Overall6%

“Doesn't work”

Durability6%

“Breaks within 5”

Value For Money6%

“Really not that good for the price”

Thickness6%

“no where near thick enough to cover windowsills”

Coverage6%

“Poor coverage”

Color3%

“A change from brown”

Spray/Flow3%

“it just stopped spraying”

Thin2%

“Thin”

Top return reasons

Paint Quality36%

Size-Overall24%

Color9%

Functionality-Overall4%

Spray/Flow4%

Advertised Vs Actual Product4%

Leak-Proof3%

Value For Money3%

Coverage3%

Compatibility-Overall2%

Common questions

Is anti mould paint profitable to sell on Amazon United Kingdom?: The niche generates £366K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (48/100).
How competitive is the anti mould paint niche?: 11 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in anti mould paint?: Top complaints mined from reviews: Paint Quality, Smell, Functionality-Overall. The return rate is 0.6%.
When does demand for anti mould paint peak?: Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the anti mould paint niche?: Listings span £7.47–£36.18; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.