Anti Mould Paint
FailDemand is soft, at -57.6% this quarter, so Anti Mould Paint is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £366K/yr354K searches / yr
- 90-day growth
- -57.6%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 66 sellers
Flapen Score
Anti Mould Paint against its category
The dotted line is the DIY & Tools average. Past it, Anti Mould Paint is stronger. Inside it, weaker.
Market
The Anti Mould Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Mould Paint 354K times last year and spent an estimated £366K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £366K a year.
- Searches, last 12 months
- 354K
- Growth, 90 days vs prior 90
- -57.6%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £366Ka year
- Peak month
- February2.9× the quietest month
- Top search term
- anti mould paint111K searches a year
02 · Price
A sale here is worth £16.76.
Listings sell for £16.76 on average, from £7.47 to £36.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £16.76 that is £13K to £17K a year per listing.
- Average price
- £16.76inside the $15 to $100 sweet spot
- Price range
- £7.47–£36.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #77 within Painting Supplies, Tools & Wall Treatments. It carries 1,685 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 70%
- Out of stock, average day
- 2.3%
- Average rank
- #77in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,685per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Anti Mould Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago
Dryzone Anti Mould Paint 1L White Emulsion Mould Resistant for 5 Years 10m - 12m coverage
- Price
- £20.82
- Rating
- 4.5/5
- Reviews
- 4,015
- Age
- 6y ago
Trending
90-day click momentum
SIRAMICO COATINGS Anti-Mould Paint | 5 Litres | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £36.18
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Hemway Anti Mould Paint White Matt 1L - 1 Pack Mould Blocker Easy to Apply
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
Polar Anti Mould Paint - 2.5L Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £32.17
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Dryzone Anti-Mould Paint Additive 100ml Concentrate - Makes Up to 5L of Emulsion Vinyl Silk & Matt Paint Mould Resistant - Prevents Black Mould Growth for Up to 5 Years
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 2,311
- Age
- 7y ago
Newest
by launch dateMifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
Hemway Anti Mould Paint White Matt 1L - 1 Pack Mould Blocker Easy to Apply
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Polar Anti Mould Spray Paint White Matt - 400ml | Mould Resistant Paint for Internal Bathroom Kitchen Walls & Ceilings | Long Lasting Protection for Indoor Use | Easy To Apply
- Price
- £9.66
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 1y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
66
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
11%
- SIRAMICO COATINGS33%
- Polar Specialist Coatings32%
- Dryzone9%
- Mifica7%
- Zinsser4%
- Ronseal3%
- Open — no brand owns it (5 brands, 11%)
Demand
Anti Mould Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Anti Mould Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anti mould paint111K/yr
- anti mould paint white71K/yr
- mould paint71K/yr
- mould resistant paint23K/yr
- mold paint20K/yr
- anti mold paint indoor13K/yr
- antimould paint white8K/yr
- anti mould primer undercoat3K/yr
- white anti mould paint6K/yr
- anti mold paint5K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Mould Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Spilt paint
Paint is peeling off after a week
Cheap quality paint
No smell worth a mention
I also found the smell quite bad
smells very strong
Doesn't work
Damp stop
But this time it didnt work
Breaks within 5
Wasnt well for a week
falls apart quickly
Really not that good for the price
Its expensive
over priced for what you get
Love
Good paint
Very nice paint to use and good finish
Good coating really
Good quality anti mould products
Good and reliable
Excellent Product
As advertised
Just what I was looking for
As described
Covers well
it's easy coverage
Very happy with the coverage
Easy to Use
Easy to apply
Easy to brush on
Return
0.6% Return rate 40% Fixable by listing
Spilt paint
Paint is peeling off after a week
Cheap quality paint
A change from brown
Turned white emulsion pale green
Dried off white
Doesn't work
Damp stop
But this time it didnt work
it just stopped spraying
Doesn't spray anything
there was alot of spraying
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Mould Paint questions
Answered from the same tracked data.