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Anthracite Paint

Anthracite Paint shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 14Growth 58Conversion 64Competition 73Returns 95Price range 82Avg price 88Brand share 42Review moat 40Quality gap 48
This niche Category average

Is Anthracite Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anthracite Paint is a £57K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 57/100.

Anthracite Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.0% over the last 90 days and 5.6% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr2K
Search volume / yr+32.0%50K
Conversion rate5.6%
Avg price£20.08

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers17 · 72
Top-5 product click share41%
Open market20%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement46%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews2,544

Top Anthracite Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 flat

Sellers

72

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

17%

  • Bedec40%
  • Rust-Oleum13%
  • Crown12%
  • THE ONE9%
  • Paintnuts6%
  • Zinsser3%
  • Open — no brand owns it (11 brands, 17%)

Anthracite Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR5.6%Products37Brands17Top 5 Brands80%OOS Rate0.2%Rating4.5★Reviews2,544Avg BSR#248
3K2KMay '26May '26May '26Jun '26Jun '26Jul '26

Top Anthracite Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bedec multi surface paint19K/yr
  • anthracite paint14K/yr
  • ral 7016 anthracite grey paint6K/yr
  • anthracite metal paint4K/yr
  • anthracite grey paint4K/yr
  • bedec paint3K/yr

What reviews say buyers love and hate about Anthracite Paint

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Paint Quality30%

Excellent Paint

Quality-Overall15%

Excellent product

Color10%

Love the colour

Coverage7%

Brilliant coverage

Value For Money6%

Great value for money

What buyers complain about

72% of reviews
Paint Quality25%

thin paint

Color11%

it is slightly too dark

Value For Money9%

So pretty expensive IMO

Durability8%

it lasted a week

Size-Overall5%

My fault for not checking the size

Anthracite Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
36%
2Size-Overall
26%
3Paint Quality
21%
4Leak-Proof
4%
5Advertised Vs Actual Product
3%

Common Anthracite Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anthracite Paint 57/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +32.0% over the last 90 days.
Anthracite Paint buyers on Amazon United Kingdom complain most about Paint Quality, Color, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.9%.