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Anthracite Paint

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $57K a year here, so Anthracite Paint is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£57K/yr50K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
41%top-5 click share · 17 brands · 72 sellers

Flapen Score

Anthracite Paint against its category

The dotted line is the DIY & Tools average. Past it, Anthracite Paint is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anthracite Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anthracite Paint 50K times last year and spent an estimated £57K. The top 5 brands take 80% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
5.6%
Market size, estimated
£57Ka year
Top search term
bedec multi surface paint19K searches a year

02 · Price

A sale here is worth £20.08.

Listings sell for £20.08 on average, from £6.38 to £59.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.08 that is £0 to £2K a year per listing.

Average price
£20.08inside the $15 to $100 sweet spot
Price range
£6.38–£59.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #248 within Painting Supplies, Tools & Wall Treatments. It carries 2,544 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
46%
Out of stock, average day
0.2%
Average rank
#248in Painting Supplies, Tools & Wall Treatments
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,544per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Anthracite Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 flat

Sellers

72

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

17%

  • Bedec40%
  • Rust-Oleum13%
  • Crown12%
  • THE ONE9%
  • Paintnuts6%
  • Zinsser3%
  • Open — no brand owns it (11 brands, 17%)

Demand

Anthracite Paint search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Anthracite Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedec multi surface paint19K/yr
  • anthracite paint14K/yr
  • ral 7016 anthracite grey paint6K/yr
  • anthracite metal paint4K/yr
  • anthracite grey paint4K/yr
  • bedec paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Anthracite Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality25%−0.02

thin paint

but next day the Ronseal paint just flaked off

Most definitely the worst ever paint I've tried

Color11%−0.10

it is slightly too dark

the colour is very different to what I thought

was a different colour

Value For Money9%

So pretty expensive IMO

Firstly its expensive everything needed 3 coats

Overpriced and my error maybe useful for an undercoat

Durability8%−0.13

it lasted a week

Definitely not long lasting very disappointed

the nozzle broke whilst using it

Size-Overall5%−0.07

My fault for not checking the size

Lot bigger

I was worried the tin was gonna be too small

Love

Paint Quality30%−0.02

Excellent Paint

Good quality paint

This paint covers well

Quality-Overall15%+1.96

Excellent product

Happy with finished product

good quality touch up kit

Color10%−0.10

Love the colour

True colour

the colour is perfect

Coverage7%+0.41

Brilliant coverage

The ease of coverage

Good coverage and I didn't notice any drips

Value For Money6%

Great value for money

Good price

Well worth the money

Return

0.9% Return rate 67% Fixable by listing

Color36%▇█▆▆▇▇

it is slightly too dark

the colour is very different to what I thought

was a different colour

Size-Overall26%▆▆█▅▅▄

My fault for not checking the size

Lot bigger

I was worried the tin was gonna be too small

Paint Quality21%▅▅▄▆▇█

thin paint

but next day the Ronseal paint just flaked off

Most definitely the worst ever paint I've tried

Leak-Proof4%▄▁▅▇▇█
Advertised Vs Actual Product3%█▁▂▇▃▄

FAQ

Common Anthracite Paint questions

Answered from the same tracked data.