Anthracite Paint
MaybeReturns run at only 0.9% of orders. But shoppers spend only $57K a year here, so Anthracite Paint is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 4957
- Market size
- £57K/yr50K searches / yr
- 90-day growth
- +32.0%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 72 sellers
Flapen Score
Anthracite Paint against its category
The dotted line is the DIY & Tools average. Past it, Anthracite Paint is stronger. Inside it, weaker.
Market
The Anthracite Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anthracite Paint 50K times last year and spent an estimated £57K. The top 5 brands take 80% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +32.0%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £57Ka year
- Top search term
- bedec multi surface paint19K searches a year
02 · Price
A sale here is worth £20.08.
Listings sell for £20.08 on average, from £6.38 to £59.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.08 that is £0 to £2K a year per listing.
- Average price
- £20.08inside the $15 to $100 sweet spot
- Price range
- £6.38–£59.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #248 within Painting Supplies, Tools & Wall Treatments. It carries 2,544 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 46%
- Out of stock, average day
- 0.2%
- Average rank
- #248in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,544per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Anthracite Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bedec Multi Surface Paint Anthracite Grey Soft Satin 750ml
- Price
- £17.41
- Rating
- 4.6/5
- Reviews
- 1,141
- Age
- 6y ago

Bedec BEDE2KB0002/70 Multi Surface Paint Satin White 2.5 Litre
- Price
- £34.90
- Rating
- 4.6/5
- Reviews
- 1,141
- Age
- 16y ago

Bedec 750 ml Soft Satin Multi-Surface Paint - Soft White
- Price
- £17.09
- Rating
- 4.6/5
- Reviews
- 1,141
- Age
- 13y ago

Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml
- Price
- £13.27
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 4y ago

Crown WOOD & METAL Anthracite Grey Paint Satin - Doors & Furniture 750ml
- Price
- £10.90
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 2y ago
Trending
90-day click momentum
HOCHSTE Bedec Multi Surface Paint Soft Matt Finish Interior & Exterior Use Quick Dry Low VOC Self-Priming Paint for Wood Metal Brick Stone & More Dark Grey 750ml
- Price
- £27.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Rust-Oleum Metal Expert Paint Satin Anthracite Grey 750ml
- Price
- £17.57
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago

Rust-Oleum Metal Expert Paint Satin Anthracite Grey 250ml
- Price
- £9.87
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 10mo ago

SD COLORS ANTHRACITE GREY RAL 7016 15ML Universal Touch Up Paint | Compatible with Cars Wheels Metal Plastic & More
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago

Bedec BEDE2KB0002/70 Multi Surface Paint Satin White 2.5 Litre
- Price
- £34.90
- Rating
- 4.6/5
- Reviews
- 1,141
- Age
- 16y ago
Newest
by launch date
HOCHSTE Bedec Multi Surface Paint Soft Matt Finish Interior & Exterior Use Quick Dry Low VOC Self-Priming Paint for Wood Metal Brick Stone & More Dark Grey 750ml
- Price
- £27.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Rust-Oleum Metal Expert Paint Satin Anthracite Grey 250ml
- Price
- £9.87
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 10mo ago

Rust-Oleum Metal Expert Paint Satin Anthracite Grey 750ml
- Price
- £17.57
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago

SD COLORS ANTHRACITE GREY RAL 7016 15ML Universal Touch Up Paint | Compatible with Cars Wheels Metal Plastic & More
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago

Paintnuts Multi-Surface Paint - RAL-7016 - ANTHRACITE GREY - 250ml Tin - Matt Finish
- Price
- £15.15
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
72
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
17%
- Bedec40%
- Rust-Oleum13%
- Crown12%
- THE ONE9%
- Paintnuts6%
- Zinsser3%
- Open — no brand owns it (11 brands, 17%)
Demand
Anthracite Paint search demand
Weekly searches over the year. Pick a range.
Search terms
Top Anthracite Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bedec multi surface paint19K/yr
- anthracite paint14K/yr
- ral 7016 anthracite grey paint6K/yr
- anthracite metal paint4K/yr
- anthracite grey paint4K/yr
- bedec paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Anthracite Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
thin paint
but next day the Ronseal paint just flaked off
Most definitely the worst ever paint I've tried
it is slightly too dark
the colour is very different to what I thought
was a different colour
So pretty expensive IMO
Firstly its expensive everything needed 3 coats
Overpriced and my error maybe useful for an undercoat
it lasted a week
Definitely not long lasting very disappointed
the nozzle broke whilst using it
My fault for not checking the size
Lot bigger
I was worried the tin was gonna be too small
Love
Excellent Paint
Good quality paint
This paint covers well
Excellent product
Happy with finished product
good quality touch up kit
Love the colour
True colour
the colour is perfect
Brilliant coverage
The ease of coverage
Good coverage and I didn't notice any drips
Great value for money
Good price
Well worth the money
Return
0.9% Return rate 67% Fixable by listing
it is slightly too dark
the colour is very different to what I thought
was a different colour
My fault for not checking the size
Lot bigger
I was worried the tin was gonna be too small
thin paint
but next day the Ronseal paint just flaked off
Most definitely the worst ever paint I've tried
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anthracite Paint questions
Answered from the same tracked data.








