anthracite paint
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£20.08avg listing price — sweet spot $15–$100
Price range
Great£6.38–£59.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,543.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad£57K£57K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, anthracite paint is a £57K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
anthracite paint market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 46%
- Out of stock
- 0.2%
- Avg brand age
- 65 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
72
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
17%
- Bedec40%
- Rust-Oleum13%
- Crown12%
- THE ONE9%
- Paintnuts6%
- Zinsser3%
- Open — no brand owns it (11 brands, 17%)
Demand
Weekly Amazon search volume, last 12 weeks — +32.0% search growth over the last 90 days.Top anthracite paint search terms
- bedec multi surface paint19K/yr
- anthracite paint14K/yr
- ral 7016 anthracite grey paint6K/yr
- anthracite metal paint4K/yr
- anthracite grey paint4K/yr
- bedec paint3K/yr
Top anthracite paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedec Multi Surface Paint Anthracite Grey Soft Satin 750ml
Bedec£17.414.6★1,141 rev
Bedec BEDE2KB0002/70 Multi Surface Paint Satin White 2.5 Litre
Bedec£34.904.6★1,141 rev
Bedec 750 ml Soft Satin Multi-Surface Paint - Soft White
Bedec£17.094.6★1,141 rev
Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml
Rust-Oleum£13.274.4★1,422 rev
Crown WOOD & METAL Anthracite Grey Paint Satin - Doors & Furniture 750ml
Crown£10.904.2★157 rev
Newest
by launch date
HOCHSTE Bedec Multi Surface Paint Soft Matt Finish Interior & Exterior Use Quick Dry Low VOC Self-Priming Paint for Wood Metal Brick Stone & More Dark Grey 750ml
HOCHSTE£27.420 rev
Rust-Oleum Metal Expert Paint Satin Anthracite Grey 250ml
Rust-Oleum£9.8714 rev
Rust-Oleum Metal Expert Paint Satin Anthracite Grey 750ml
Rust-Oleum£17.5717 rev
SD COLORS ANTHRACITE GREY RAL 7016 15ML Universal Touch Up Paint | Compatible with Cars Wheels Metal Plastic & More
SD COLORS£6.7218 rev
Paintnuts Multi-Surface Paint - RAL-7016 - ANTHRACITE GREY - 250ml Tin - Matt Finish
Paintnuts£15.1527 rev
Trending
90-day click momentumHOCHSTE Bedec Multi Surface Paint Soft Matt Finish Interior & Exterior Use Quick Dry Low VOC Self-Priming Paint for Wood Metal Brick Stone & More Dark Grey 750ml
HOCHSTE£27.420.0★
Rust-Oleum Metal Expert Paint Satin Anthracite Grey 750ml
Rust-Oleum£17.574.2★
Rust-Oleum Metal Expert Paint Satin Anthracite Grey 250ml
Rust-Oleum£9.874.9★
SD COLORS ANTHRACITE GREY RAL 7016 15ML Universal Touch Up Paint | Compatible with Cars Wheels Metal Plastic & More
SD COLORS£6.724.3★
Bedec BEDE2KB0002/70 Multi Surface Paint Satin White 2.5 Litre
Bedec£34.904.6★
What buyers say about anthracite paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Paint”
“Excellent product”
“Love the colour”
“Brilliant coverage”
“Great value for money”
“As advertised”
“Easy to use”
“Excellent paint”
“Ideal to freshen up rusted old Gazebo”
“dries quick so you can apply two coats within an hours or so and it stays on through all weather unlike other well known brands”
What buyers complain about
“thin paint”
“it is slightly too dark”
“So pretty expensive IMO”
“it lasted a week”
“My fault for not checking the size”
“Quality”
“Not as tough as Hammerite”
“doesn't stick to prepared undercoat”
“any tiny rust specs on the metal will show through within a couple of days despite how many coats you apply”
“it still did not apply as clean as I hoped”
Top return reasons
Common questions
- Is anthracite paint profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the anthracite paint niche?
- 17 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in anthracite paint?
- Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 0.9%.
- What does it cost to enter the anthracite paint niche?
- Listings span £6.38–£59.92; the average listing price is £20.08 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.