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Anthracite Grey Paint

brand-locked demand (top 5 brands take 98% of clicks) — Anthracite Grey Paint doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 12Growth 82Conversion 52Competition 24Returns 95Price range 89Avg price 95Brand share 5Review moat 29Quality gap 37
This niche Category average

Is Anthracite Grey Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anthracite Grey Paint is a £48K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jul–Aug–Sep. Verdict: Skip it — 47/100.

Anthracite Grey Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +76.5% over the last 90 days and 4.2% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr3K
Search volume / yr+76.5%49K
Conversion rate4.2%
Avg price£23.27

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 44
Top-5 product click share71%
Open market2%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,580

Top Anthracite Grey Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

44

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Zinsser70%
  • THE ONE16%
  • Paintnuts7%
  • Leyland3%
  • INNOV8 COATINGS2%
  • Ronseal2%

Anthracite Grey Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR4.2%Products16Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews3,580Avg BSR#175
5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 4.7×

Top Anthracite Grey Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zinsser allcoat14K/yr
  • zinsser allcoat exterior satin14K/yr
  • black upvc paint6K/yr
  • zinsser allcoat exterior5K/yr
  • upvc paint black5K/yr
  • black pvc paint3K/yr
  • black gutter paint2K/yr

What reviews say buyers love and hate about Anthracite Grey Paint

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Paint Quality29%

The best paint for the job

Quality-Overall13%

So much better than the usual brand used

Engraving/Paint/Sublimation13%

Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish

Coverage8%

Covers well

Ease Of Use6%

Easy to use

What buyers complain about

76% of reviews
Paint Quality27%

Unreal paint

Value For Money14%

It was twice the price

Size-Overall7%

Small

Leak-Proof7%

Arrived open with half the product leaked

Quality-Overall6%

Absolute rubbish at a high price

Anthracite Grey Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Paint Quality
25%
3Color
14%
4Leak-Proof
5%
5Value For Money
2%

Common Anthracite Grey Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anthracite Grey Paint 47/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 16 tracked products. Search demand moved +76.5% over the last 90 days.
Search demand for Anthracite Grey Paint on Amazon United Kingdom peaks in May–Jul–Aug–Sep, where the busiest month runs 4.7× the quietest.