Skip to content

Anthracite Grey Paint

Fail

The top 5 brands take 98% of clicks, so Anthracite Grey Paint is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£48K/yr49K searches / yr
90-day growth
+76.5%search demand this quarter
Competition
71%top-5 click share · 6 brands · 44 sellers

Flapen Score

Anthracite Grey Paint against its category

The dotted line is the DIY & Tools average. Past it, Anthracite Grey Paint is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anthracite Grey Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anthracite Grey Paint 49K times last year and spent an estimated £48K. The top 5 brands take 98% of clicks. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +76.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+76.5%
Conversion, latest week
4.2%
Market size, estimated
£48Ka year
Peak month
August4.7× the quietest month
Top search term
zinsser allcoat14K searches a year

02 · Price

A sale here is worth £23.27.

Listings sell for £23.27 on average, from £10.48 to £74.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £23.27 that is £2K to £6K a year per listing.

Average price
£23.27inside the $15 to $100 sweet spot
Price range
£10.48–£74.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Painting Supplies, Tools & Wall Treatments. It carries 3,580 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#175in Painting Supplies, Tools & Wall Treatments
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,580per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Anthracite Grey Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

44

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Zinsser70%
  • THE ONE16%
  • Paintnuts7%
  • Leyland3%
  • INNOV8 COATINGS2%
  • Ronseal2%

Demand

Anthracite Grey Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 4.7×

Search terms

Top Anthracite Grey Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinsser allcoat14K/yr
  • zinsser allcoat exterior satin14K/yr
  • black upvc paint6K/yr
  • zinsser allcoat exterior5K/yr
  • upvc paint black5K/yr
  • black pvc paint3K/yr
  • black gutter paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Anthracite Grey Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality27%−0.25

Unreal paint

Poor quality paint

not the paint for this type of job

Value For Money14%−0.05

It was twice the price

Absolute rubbish at a high price

Overpriced for such a tiny amount

Size-Overall7%

Small

It's a small pot

Yes the tin is small

Leak-Proof7%

Arrived open with half the product leaked

it drips a lot

Leaked during transport

Quality-Overall6%+0.69

Absolute rubbish at a high price

It isnt good at all

Rubbish

Love

Paint Quality29%−0.25

The best paint for the job

Excellent paint

Excellent quality paint

Quality-Overall13%+0.69

So much better than the usual brand used

Excellent product

it had good reviews

Engraving/Paint/Sublimation13%+1.28

Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish

Brilliant Matt Paint

Excellent paint

Coverage8%+0.16

Covers well

Excellent coverage with a mini roller

Great coverage

Ease Of Use6%+0.66

Easy to use

Easy to apply

easy to use goes on smoothly

Return

1.0% Return rate 63% Fixable by listing

Size-Overall46%▇█▅▆▅▅

Small

It's a small pot

Yes the tin is small

Paint Quality25%▅▄█▇▇█

Unreal paint

Poor quality paint

not the paint for this type of job

Color14%▄▅▅▇█▅

It is very black

It is not brilliant white

Noticed it is not brilliant white

Leak-Proof5%▃▃▄▂▃█

Arrived open with half the product leaked

it drips a lot

Leaked during transport

Value For Money2%█▁▇▆▃▆

It was twice the price

Absolute rubbish at a high price

Overpriced for such a tiny amount

FAQ

Common Anthracite Grey Paint questions

Answered from the same tracked data.