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Anthracite Grey Paint

Fail

The top 5 brands take 98% of clicks, so Anthracite Grey Paint is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£48K/yr49K searches / yr
90-day growth
+76.5%search demand this quarter
Competition
71%top-5 click share · 6 brands · 44 sellers

Flapen Score

Anthracite Grey Paint against its category

The dotted line is the DIY & Tools average. Past it, Anthracite Grey Paint is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anthracite Grey Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anthracite Grey Paint 49K times last year and spent an estimated £48K. The top 5 brands take 98% of clicks. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +76.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+76.5%
Conversion, latest week
4.2%
Market size, estimated
£48Ka year
Peak month
August4.7× the quietest month
Top search term
zinsser allcoat14K searches a year

02 · Price

A sale here is worth £23.27.

Listings sell for £23.27 on average, from £10.48 to £74.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £23.27 that is £2K to £6K a year per listing.

Average price
£23.27inside the $15 to $100 sweet spot
Price range
£10.48–£74.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Painting Supplies, Tools & Wall Treatments. It carries 3,580 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#175in Painting Supplies, Tools & Wall Treatments
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,580per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Anthracite Grey Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

44

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Zinsser70%
  • THE ONE16%
  • Paintnuts7%
  • Leyland3%
  • INNOV8 COATINGS2%
  • Ronseal2%

Demand

Anthracite Grey Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 4.7×

Search terms

Top Anthracite Grey Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zinsser allcoat14K/yr
  • zinsser allcoat exterior satin14K/yr
  • black upvc paint6K/yr
  • zinsser allcoat exterior5K/yr
  • upvc paint black5K/yr
  • black pvc paint3K/yr
  • black gutter paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Anthracite Grey Paint

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Paint Quality”
27%of negative reviews mention “Paint Quality”
1.0%of orders come back
“Unreal paint”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anthracite Grey Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data