anthracite grey paint
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£23.27avg listing price — sweet spot $15–$100
Price range
Great£10.48–£74.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+76.5%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,579.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 49K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anthracite grey paint is a £48K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jul–Aug–Sep. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
anthracite grey paint market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £47K–£58K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Zinsser70%
- THE ONE16%
- Paintnuts7%
- Leyland3%
- INNOV8 COATINGS2%
- Ronseal2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +76.5% search growth over the last 90 days.Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 4.7×
Top anthracite grey paint search terms
- zinsser allcoat14K/yr
- zinsser allcoat exterior satin14K/yr
- black upvc paint6K/yr
- zinsser allcoat exterior5K/yr
- upvc paint black5K/yr
- black pvc paint3K/yr
- black gutter paint2K/yr
Top anthracite grey paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zinsser Allcoat Exterior Water Based Paint Satin White - 1 Litre
Zinsser£18.464.6★631 rev
Zinsser ZINACEBK1L All Coat Exterior Satin Black - 1 Litre
Zinsser£18.764.8★644 rev
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.364.4★26,529 rev
Zinsser Allcoat Exterior WB (Satin Finish) Ready Mixed Colours 1 litre Anthracite Grey (Ral 7016)
Zinsser£20.724.6★992 rev
Paintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Matt 250ml Tin
Paintnuts£15.064.4★292 rev
Newest
by launch date
INNOV8 COATINGS UPVC Paint 750ml - Black - Satin Finish - No Primer Needed - Fast Drying - For Doors Windows Conservatories - Interior/Exterior - 10 Yr Durability - Pro Quality for Plastic & uPVC.
INNOV8 COATINGS£21.3346 rev
Paintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Matt 250ml Tin
Paintnuts£15.06292 rev
Paintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Satin 250ml Tin
Paintnuts£15.02487 rev
Ronseal uPVC Paint Black Satin 750ml
Ronseal£16.4175 rev
Zinsser Allcoat Exterior WB (Satin Finish) Ready Mixed Colours 1 litre Anthracite Grey (Ral 7016)
Zinsser£20.72992 rev
Trending
90-day click momentumPaintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Satin 250ml Tin
Paintnuts£15.024.2★
THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.434.4★
INNOV8 COATINGS UPVC Paint 750ml - Black - Satin Finish - No Primer Needed - Fast Drying - For Doors Windows Conservatories - Interior/Exterior - 10 Yr Durability - Pro Quality for Plastic & uPVC.
INNOV8 COATINGS£21.334.5★
Leyland Trade - Multi Surface Paint - Suitable for 8 Different Surfaces - Black - 750ml
Leyland£10.484.4★
Zinsser Allcoat Exterior (Satin Finish) Solvent Based 1lt (Black or White) - White
Zinsser£22.364.4★
What buyers say about anthracite grey paint
What buyers praise and complain about, mined from review topics.What buyers love
“The best paint for the job”
“So much better than the usual brand used”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Covers well”
“Easy to use”
“Good value for money”
“It dries so natural and quick”
“Did the job”
“Brilliant colour”
“smoothly leaving a great finish”
What buyers complain about
“Unreal paint”
“It was twice the price”
“Small”
“Arrived open with half the product leaked”
“Absolute rubbish at a high price”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“Wouldnt cover anything”
“bled under the making tape”
“It is very black”
“started to break down”
Top return reasons
Common questions
- Is anthracite grey paint profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 16 tracked products. 90-day search growth is +76.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the anthracite grey paint niche?
- 6 brands and 44 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in anthracite grey paint?
- Top complaints mined from reviews: Paint Quality, Value For Money, Size-Overall. The return rate is 1.0%.
- When does demand for anthracite grey paint peak?
- Demand peaks in May–Jul–Aug–Sep; the busiest month runs 4.7× the quietest.
- What does it cost to enter the anthracite grey paint niche?
- Listings span £10.48–£74.56; the average listing price is £23.27 (sweet spot $15–$100). The average incumbent carries 3,580 reviews — the moat a new listing must climb.