46
alexa plug
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good£13.71avg listing price — sweet spot $15–$100
Market size
Good£558K£558K/yr · 427K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£6.09–£21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,460.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-27.2%90-day search growth — must beat 0% to launch