Is alexa plug profitable to sell on Amazon United Kingdom?

The niche generates £558K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (46/100).

How competitive is the alexa plug niche?

7 brands and 60 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in alexa plug?

Top complaints mined from reviews: Connectivity-Overall, Durability, Assembly/Installation. The return rate is 2.0%.

When does demand for alexa plug peak?

Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.

What does it cost to enter the alexa plug niche?

Listings span £6.09–£21.95; the average listing price is £13.71 (sweet spot $15–$100). The average incumbent carries 9,461 reviews — the moat a new listing must climb.

alexa plug

Skip it

Soft demand (-27.2% this quarter) — this niche doesn't clear our bar today.

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 5% kills the launch gate

Avg price

Good£13.71

avg listing price — sweet spot $15–$100

Market size

Good£558K

£558K/yr · 427K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£6.09–£21.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,460.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, alexa plug is a £558K/yr Amazon United Kingdom market (427K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

alexa plug market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £548K–£686K; units × avg price
Conversion rate: 9.5%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.5%
Avg brand age: 33 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Tapo38%
Amazon Basics26%
Eightree13%
TVLIVE9%
UPXNBOR7%
Oblinple5%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.2×

Open Trend

Top alexa plug search terms

alexa plug150K/yr -31.4%7.1% conv.
smart plugs that work with alexa100K/yr -24.4%9.4% conv.
alexa smart plug56K/yr -27.9%8.9% conv.
alexa plugs smart35K/yr -15.8%8.8% conv.
smart plug alexa33K/yr -20.6%8.6% conv.
alexa plugs24K/yr -30.6%6.3% conv.
alexa smart plugs uk14K/yr -40.6%9.9% conv.
alexa smart plugs8K/yr -13.5%5.7% conv.
echo plug3K/yr -29.9%2.4% conv.
calex smart plug3K/yr -27.0%0.9% conv.

All search terms

Top alexa plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 1 Pack White UK

Amazon Basics£7.394.4★2,893 rev

Tapo P100 (2-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees

Tapo£12.134.6★53,352 rev

Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees

Tapo£21.684.7★18,061 rev

Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 4 Pack White UK

Amazon Basics£21.954.4★2,893 rev

Smart Plug TVLIVE 2 Pack Smart Plugs that Work with Alexa (Echo Echo Dot) Google Home Voice Control Energy Monitoring Remote Control Timer & Schedule smart wifi plug socket UK No Hub Required

TVLIVE£12.454.2★6,737 rev

Newest

by launch date

Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only

Oblinple£7.7056 rev

7mo ago

Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only

Oblinple£21.8856 rev

7mo ago

Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only

Oblinple£13.5256 rev

7mo ago

Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack

Amazon Basics£7.96229 rev

7mo ago

UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 1 Pack

UPXNBOR£7.391,351 rev

1y ago

What buyers say about alexa plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Amazing quick set up”

Socket/Port/Plug16%

“Great plugs”

Quality-Overall15%

“Excellent Product”

Ease Of Use13%

“no effort at all”

Value For Money9%

“Excellent price”

Connectivity-Overall6%

“Its connectivity is good”

Advertised Vs Actual Product6%

“Exactly as described”

Efficiency2%

“works fine”

Software/Application2%

“Friendly app”

Compatibility-Overall2%

“Work well with my Alexa”

What buyers complain about

Connectivity-Overall27%

“Poor Connectivity”

Durability19%

“Suddenly stop working”

Assembly/Installation7%

“can have issues setting up”

Functionality-Overall7%

“stopped working”

Compatibility-Overall5%

“so it was not compatible”

Quality-Overall5%

“Seriously poor reliability”

Instructions/User Manual/Troubleshooting3%

“The instruction leaflet was painfully inadequate”

Socket/Port/Plug3%

“especially at hard to get to sockets”

Size-Overall3%

“Dont fit”

Value For Money2%

“Not worth the money”

Top return reasons

Connectivity-Overall44%

Compatibility-Overall19%

Functionality-Overall15%

Socket/Port/Plug5%

Defective Material/Parts4%

Assembly/Installation2%

Size-Overall2%

Software/Application1%

Advertised Vs Actual Product1%

Value For Money1%

Common questions

Is alexa plug profitable to sell on Amazon United Kingdom?: The niche generates £558K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (46/100).
How competitive is the alexa plug niche?: 7 brands and 60 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in alexa plug?: Top complaints mined from reviews: Connectivity-Overall, Durability, Assembly/Installation. The return rate is 2.0%.
When does demand for alexa plug peak?: Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.
What does it cost to enter the alexa plug niche?: Listings span £6.09–£21.95; the average listing price is £13.71 (sweet spot $15–$100). The average incumbent carries 9,461 reviews — the moat a new listing must climb.

alexa plug

alexa plug market data

Competition & brand share

Demand & seasonality

Top alexa plug search terms

Top alexa plug products on Amazon

Top sellers

Newest

Trending

What buyers say about alexa plug

What buyers love

What buyers complain about

Top return reasons

Common questions

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