Alexa Plug
soft demand (-27.2% this quarter) — Alexa Plug doesn't clear our bar today.
Flapen Score
Is Alexa Plug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Alexa Plug is a £558K/yr Amazon United Kingdom market (427K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Alexa Plug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.2% over the last 90 days and 9.5% of searches end in a purchase.
£558K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Alexa Plug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 1 Pack White UK
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 2,893
- Age
- 2y ago
Tapo P100 (2-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £12.13
- Rating
- 4.6/5
- Reviews
- 53,352
- Age
- 6y ago
Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £21.68
- Rating
- 4.7/5
- Reviews
- 18,061
- Age
- 6y ago
Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 4 Pack White UK
- Price
- £21.95
- Rating
- 4.4/5
- Reviews
- 2,893
- Age
- 1y ago
Smart Plug TVLIVE 2 Pack Smart Plugs that Work with Alexa (Echo Echo Dot) Google Home Voice Control Energy Monitoring Remote Control Timer & Schedule smart wifi plug socket UK No Hub Required
- Price
- £12.45
- Rating
- 4.2/5
- Reviews
- 6,737
- Age
- 7y ago
Trending
90-day click momentum
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 1 Pack
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 1,351
- Age
- 1y ago
Smart Plug Wi-Fi Outlet Works with Alexa & Google Home Wireless Smart Socket with Energy Monitoring Timer & App Remote Control Device Sharing 2.4GHz Wi-Fi Only 13A (1 Pack)
- Price
- £6.09
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 1y ago
Newest
by launch dateOblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 1 Pack
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 1,351
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
60
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
1%
- Tapo38%
- Amazon Basics26%
- Eightree13%
- TVLIVE9%
- UPXNBOR7%
- Oblinple5%
- Open — no brand owns it (1 brand, 1%)
Alexa Plug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Top Alexa Plug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- alexa plug150K/yr
- smart plugs that work with alexa100K/yr
- alexa smart plug56K/yr
- alexa plugs smart35K/yr
- smart plug alexa33K/yr
- alexa plugs24K/yr
- alexa smart plugs uk14K/yr
- alexa smart plugs8K/yr
- echo plug3K/yr
- calex smart plug3K/yr
What reviews say buyers love and hate about Alexa Plug
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Amazing quick set up”
“Great plugs”
“Excellent Product”
“no effort at all”
“Excellent price”
What buyers complain about
79% of reviews“Poor Connectivity”
“Suddenly stop working”
“can have issues setting up”
“stopped working”
“so it was not compatible”
Alexa Plug return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Alexa Plug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
