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air dry clay glaze
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great288avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 155K searches
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Price range
Bad£4.24–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier