Air Dry Clay Glaze
FailDemand is soft, at -27.3% this quarter, so Air Dry Clay Glaze is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £106K/yr155K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 31 sellers
Flapen Score
Air Dry Clay Glaze against its category
The dotted line is the DIY & Tools average. Past it, Air Dry Clay Glaze is stronger. Inside it, weaker.
Market
The Air Dry Clay Glaze market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Air Dry Clay Glaze 155K times last year and spent an estimated £106K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £106Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- clay glaze25K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £4.24 to £17.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.88 that is £2K to £4K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £4.24–£17.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #26 within Painting Supplies, Tools & Wall Treatments. It carries 288 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #26in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 288per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Air Dry Clay Glaze products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clay Glaze 50ml Gloss Varnish Clear Water-Based Sealer for Polymer Clay Air Dry Clay & Crafts High-Gloss Finish Non-Toxic Clay Varnish for DIY Jewelry & Modeling Projects
- Price
- £4.89
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 1y ago
50ml Air Dry Clay GlazeAir Dry Clay Varnish for Airdry ClayClay Varnish for Air Drying Clay Can Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 834
- Age
- 2y ago
AstraVox 60ml Air Dry Clay Glaze with 2 Brushes Varnish to Prevent Crack and Yellow Waterproof Clay Varnish for Craft Ceramic Pottery High-Gloss Glaze Effect Easy to Use
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
Sculpd Clear Varnish for Air Dry Clay - Premium Clear Gloss Finish For Pottery & Acrylic Paint - Waterproof Scratch Resistant Colorless Ceramic Sealer - Hobbies Arts & Crafts DIY 70 ml
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 3y ago
1DFAUL 50ml Air Dry Clay Varnish Glaze Sealant Scratch Resistant (Gloss)
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
Trending
90-day click momentum
120ml Air Dry Clay Glaze with 2 Brushes
- Price
- £6.58
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago
1DFAUL 50ml Air Dry Clay Varnish Glaze Sealant Scratch Resistant (Gloss)
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
50ml Air Dry Clay Glaze with Brushes Air Dry Clay Varnish for Airdry Clay Varnish to Prevent Crack and Yellow Clay Glaze for Craft Pottery Oil Painting Wood High Gloss Scratch Resistant
- Price
- £6.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Omeblos 120ml Air Dry Clay Glaze with 2 Brushes Varnish to Prevent Crack and Yellow Waterproof Clay Varnish for Air Dry Clay Polymer Clay Ceramics Sculptures & DIY Crafts
- Price
- £5.41
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 9mo ago
Aarovibe Air Dry Clay Glaze Clay Varnish Used to Prevent Clay Cracking Scratches and Wear Improve Clay Gloss for Ceramics Oil Paintings Wood Air Dry Clay Polymer Clay (100ml)
- Price
- £8.05
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago
Newest
by launch date50ml Air Dry Clay Glaze with Brushes Air Dry Clay Varnish for Airdry Clay Varnish to Prevent Crack and Yellow Clay Glaze for Craft Pottery Oil Painting Wood High Gloss Scratch Resistant
- Price
- £6.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
AuraBeen Acrylic Varnish - Air Drying Clay Glaze with Brush - Prevents Cracking & Yellowing Waterproof High-Gloss Finish for Air Dry Clay Pottery Crafts Wood & Oil Painting Scratch Resistant
- Price
- £5.39
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
1DFAUL 50ml Air Dry Clay Varnish Glaze Sealant Scratch Resistant (Gloss)
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
Aarovibe Air Dry Clay Glaze Clay Varnish Used to Prevent Clay Cracking Scratches and Wear Improve Clay Gloss for Ceramics Oil Paintings Wood Air Dry Clay Polymer Clay (100ml)
- Price
- £8.05
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago
Air Dry Clay Glaze - 200ml Upgraded Ultra-Gloss Varnish Sealant High Gloss Finish Prevent Scratch Resistant Yellowing Waterproof - Clay Varnish for Pottery Polymer Clay Acrylic Painting
- Price
- £8.43
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
31
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
29%
- The Glowhouse23%
- EIGTWEN20%
- AstraVox9%
- Sculpd7%
- 1DFAUL6%
- Joyoka5%
Demand
Air Dry Clay Glaze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Air Dry Clay Glaze search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay glaze25K/yr
- air dry clay glaze29K/yr
- clay varnish14K/yr
- clay glaze for air drying clay13K/yr
- polymer clay glaze10K/yr
- air dry clay varnish11K/yr
- clay varnish for air drying clay9K/yr
- pottery glaze8K/yr
- ceramic glaze5K/yr
- varnish for air dry clay5K/yr
Reviews and returns
What reviews say buyers love and hate about Air Dry Clay Glaze
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was a lot cheaper
Slightly expensive for the size of the product
waste of money
Poor description
Seller description miss leading
Nothing works
does not work at all
It's impossible to open the bottle correctly
Impossible to open
Does not dry clear or have a gloss finish
Love
Quality good for crafty adults and kids
Good quality
Great product—goes on smoothly
Great value for money
Good value for money
Good value
Easy to use
easy to aply
Easy to use air dry varnish - high gloss
It works as advertised
Just what I wanted
As expected
Love the finish
Lovely gloss finish
Nice glossy clear finish
Return
0.4% Return rate 43% Fixable by listing
its still sticky
Nothing works
does not work at all
was a lot cheaper
Slightly expensive for the size of the product
waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Dry Clay Glaze questions
Answered from the same tracked data.