44
adhesive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£695K£695K/yr · 724K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,719.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.33avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.18–£10.29cheapest to priciest tracked listing — scored on the share inside $15–$100