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Adhesive

Fail

The top 5 brands take 100% of clicks, so Adhesive is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£695K/yr724K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
71%top-5 click share · 5 brands · 179 sellers

Flapen Score

Adhesive against its category

The dotted line is the DIY & Tools average. Past it, Adhesive is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adhesive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adhesive 724K times last year and spent an estimated £695K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £695K a year.

Searches, last 12 months
724K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
18.0%
Market size, estimated
£695Ka year
Peak month
April1.9× the quietest month
Top search term
no more nails219K searches a year

02 · Price

A sale here is worth £5.33.

Listings sell for £5.33 on average, from £3.18 to £10.29. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £5.33 that is £27K to £32K a year per listing.

Average price
£5.33under the $15 to $100 sweet spot
Price range
£3.18–£10.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£27K–£32K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Adhesives & Sealers. It carries 3,720 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Adhesives & Sealers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,720per listing
Listings tracked
17

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Adhesive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£70K£139K£209K£278K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

179

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Unibond84%
  • GORILLA7%
  • 1516%
  • fischer2%
  • EVO-STIK2%

Demand

Adhesive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Adhesive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no more nails219K/yr
  • no nails adhesive extra strong100K/yr
  • no nails84K/yr
  • grab adhesive63K/yr
  • adhesive57K/yr
  • no more nails glue62K/yr
  • no more nails waterproof14K/yr
  • no nails glue13K/yr
  • unibond no more nails13K/yr
  • no nails adhesive12K/yr

Reviews and returns

What reviews say buyers love and hate about Adhesive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.18

Poor adhesive

Didnt stick

Not very sticky

Functionality-Overall11%−0.22

Does not do what it should

Did not work as stated

Didn't work

Quality-Overall7%+0.57

Poor Product

Absolutely rubbish

Garbage

Ease Of Use5%

Difficult to use

Difficult to open

Difficult to Squeeze

Grip5%−0.04

Didn't grab well

Ok not as it said though it didnt grip straight away

Poor grip

Love

Adhesion/Stickiness26%−0.18

Strong adhesive

Good Adhesive

Sticks well

Advertised Vs Actual Product13%+1.47

Just what I wanted

It worked

As described

Quality-Overall12%+0.57

overall a reliable product

Amazing Quality

Good bit of kit

Value For Money8%+0.81

reasonable price

Good value for money

Good price

Ease Of Use7%

Easy to use

easy to put on

Great the great time you open it

Return

0.4% Return rate 19% Fixable by listing

Adhesion/Stickiness36%█▇▆▇▇▇

Poor adhesive

Didnt stick

Not very sticky

Functionality-Overall14%▅▄█▅▆▄

Does not do what it should

Did not work as stated

Didn't work

Defective Material/Parts7%▆▇▅▆▇█
Size-Overall6%▆█▄▅▇▄
Color5%▁▄▆▅▆█

FAQ

Common Adhesive questions

Answered from the same tracked data.