46
8 way extension lead
Skip itSoft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£17.45avg listing price — sweet spot $15–$100
Review moat
Good839.86avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.46–£29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£142K£142K/yr · 171K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand