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46

8 way extension lead

Skip it

Soft demand (-13.3% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 18Conversion 56Competition 41Returns 90Price range 66Avg price 81Brand share 48Review moat 67Quality gap 27

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£17.45

avg listing price — sweet spot $15–$100

Review moat

Good839.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.46–£29.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£142K

£142K/yr · 171K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, 8 way extension lead is a £142K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

8 way extension lead market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£175K–£218K
units × avg price
Conversion rate
4.8%
Avg BSR
#176
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
13.5%
Avg brand age
52 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

58

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

20%

  • Brennenstuhl18%
  • TOPREK18%
  • HANYCONY16%
  • SE UKASE14%
  • PRO ELEC11%
  • Masterplug4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Top 8 way extension lead search terms

  • 8 way extension lead39K/yr
  • 8 gang extension lead22K/yr
  • 8 plug extension lead22K/yr
  • 8 way extension lead surge protection19K/yr
  • extension lead 8 socket15K/yr
  • 8 socket surge protected extension lead8K/yr
  • 8 socket extension lead14K/yr
  • 8 gang extension lead surge protection12K/yr
  • 8 plug extension lead surge protection8K/yr
  • extension lead 8 way5K/yr
All search terms

Top 8 way extension lead products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£6K8%£11K12%£17K16%£23K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 8 way extension lead

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great productmuch improved”

Socket/Port/Plug13%

“All six sockets work fine”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product8%

“Goods as advertised”

Add-Ons/Attachments6%

“Great extension”

Design-Overall5%

“solid and good design”

Strength4%

“has a clean sturdy build”

Ease Of Use3%

“Easy to use”

Size-Overall3%

“totally fit for purpose”

Charging2%

“USB charging ports also very useful”

What buyers complain about

Socket/Port/Plug22%

“Consequently, all 8 sockets were rarely available for use”

Noise Level9%

“I heard a loud pop I went to check on my pc as that's where the sound came from”

Advertised Vs Actual Product9%

“Cable is NOT 2M as advertised”

Quality-Overall7%

“a little cheap”

Durability4%

“Didn't last long”

Compatibility-Overall4%

“seeing it was *not fitted* with individual switches”

Size-Overall3%

“Cable was a little short”

Touch/Button Controls3%

“Quality of the buttons not great”

Portability3%

“Id be cautious using it for high-draw devices”

Functionality-Overall3%

“Not working”

Top return reasons

Size-Overall28%
Socket/Port/Plug17%
Functionality-Overall9%
Defective Material/Parts6%
Advertised Vs Actual Product5%
Length5%
Compatibility-Overall4%
Product Condition4%
Quality-Overall3%
Add-Ons/Attachments2%

Common questions

Is 8 way extension lead profitable to sell on Amazon United Kingdom?
The niche generates £142K/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (46/100).
How competitive is the 8 way extension lead niche?
15 brands and 58 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in 8 way extension lead?
Top complaints mined from reviews: Socket/Port/Plug, Noise Level, Advertised Vs Actual Product. The return rate is 1.2%.
When does demand for 8 way extension lead peak?
Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the 8 way extension lead niche?
Listings span £7.46–£29.62; the average listing price is £17.45 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.