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8 Way Extension Lead

Fail

Demand is soft, at -13.3% this quarter, so 8 Way Extension Lead is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£142K/yr171K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
61%top-5 click share · 15 brands · 58 sellers

Flapen Score

8 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 8 Way Extension Lead is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 8 Way Extension Lead 171K times last year and spent an estimated £142K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
4.8%
Market size, estimated
£142Ka year
Peak month
December1.9× the quietest month
Top search term
8 way extension lead39K searches a year

02 · Price

A sale here is worth £17.45.

Listings sell for £17.45 on average, from £7.46 to £29.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £17.45 that is £4K to £9K a year per listing.

Average price
£17.45inside the $15 to $100 sweet spot
Price range
£7.46–£29.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #176 within Electrical. It carries 840 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#176in Electrical
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top 8 Way Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

58

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

20%

  • Brennenstuhl18%
  • TOPREK18%
  • HANYCONY16%
  • SE UKASE14%
  • PRO ELEC11%
  • Masterplug4%

Demand

8 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top 8 Way Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8 way extension lead39K/yr
  • 8 gang extension lead22K/yr
  • 8 plug extension lead22K/yr
  • 8 way extension lead surge protection19K/yr
  • extension lead 8 socket15K/yr
  • 8 socket surge protected extension lead8K/yr
  • 8 socket extension lead14K/yr
  • 8 gang extension lead surge protection12K/yr
  • 8 plug extension lead surge protection8K/yr
  • extension lead 8 way5K/yr

Reviews and returns

What reviews say buyers love and hate about 8 Way Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug22%−0.07

Consequently, all 8 sockets were rarely available for use

not suitable for some plugs

Not all plugs are ideal for this

Noise Level9%−0.06

I heard a loud pop I went to check on my pc as that's where the sound came from

Started making buzzing noises

it makes an annoying sound while connected so if thats gonna bother you like it did me

Advertised Vs Actual Product9%−0.03

Cable is NOT 2M as advertised

False description

Advertised incorrectly and not fit for purpose

Quality-Overall7%+1.60

a little cheap

Very cheaply made

Product quality/performance lacking

Durability4%−0.03

Didn't last long

seem like they wont last a long time if used regularly

Did I get unlucky with my item or designed not to last

Love

Quality-Overall25%+1.60

Great productmuch improved

Excellent product

solid build quality

Socket/Port/Plug13%−0.07

All six sockets work fine

The sockets work perfectly well

great to have USB ports handy

Value For Money9%−0.03

Good for the price

Great value

worth it

Advertised Vs Actual Product8%−0.03

Goods as advertised

Works as it should

Exactly as described, great product

Add-Ons/Attachments6%+0.89

Great extension

Nice extension box

Brilliant plug extension

Return

1.2% Return rate 40% Fixable by listing

Size-Overall28%▄▇█▄█▆

Cable was a little short

somewhat bigger than expected

are very small

Socket/Port/Plug17%▇▆▅█▇█

Consequently, all 8 sockets were rarely available for use

not suitable for some plugs

Not all plugs are ideal for this

Functionality-Overall9%█▄▆▇▂▇

Not working

Profit does not work

Defective Material/Parts6%▅▄▃█▃▂
Advertised Vs Actual Product5%▃▅▁▆█▂

Cable is NOT 2M as advertised

False description

Advertised incorrectly and not fit for purpose

FAQ

Common 8 Way Extension Lead questions

Answered from the same tracked data.