43
6m extension lead
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good770.76avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.55avg listing price — sweet spot $15–$100
Price range
Good£7.54–£23.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£153K£153K/yr · 122K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand