Is 6m extension lead profitable to sell on Amazon United Kingdom?

The niche generates £153K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (43/100).

How competitive is the 6m extension lead niche?

6 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in 6m extension lead?

Top complaints mined from reviews: Socket/Port/Plug, Durability, Functionality-Overall. The return rate is 1.1%.

When does demand for 6m extension lead peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the 6m extension lead niche?

Listings span £7.54–£23.50; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.

6m extension lead

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good770.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.55

avg listing price — sweet spot $15–$100

Price range

Good£7.54–£23.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£153K

£153K/yr · 122K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, 6m extension lead is a £153K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

6m extension lead market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £100K–£126K; units × avg price
Conversion rate: 10.0%
Avg BSR: #239
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.3%
Avg brand age: 46 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

PRO ELEC62%
Mscien14%
Status14%
toomke7%
PIBEEX1%
Lusibaka1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top 6m extension lead search terms

6m extension lead45K/yr -23.0%7.7% conv.
7m extension lead18K/yr -23.3%8.7% conv.
extension lead 6m16K/yr -10.9%8.7% conv.
6 metre extension lead13K/yr -22.3%7.1% conv.
extension lead 7m7K/yr -15.5%10.4% conv.
6 meter extension lead6K/yr -18.2%7.2% conv.
7 metre extension lead5K/yr -29.7%8.0% conv.
7.5m extension lead5K/yr -33.7%8.6% conv.
6m extension cable4K/yr -36.9%10.1% conv.
extension cable 6m3K/yr -67.5%8.9% conv.

All search terms

Top 6m extension lead products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRO ELEC 4Gang Switched Mains Extension Lead 7.5m Cable 13A White PELB2002

PRO ELEC£11.524.8★122 rev

STATUS 2 Socket Extension Lead with Neon Indicator 6m Extension Cable 13A Power Strip for Home Office or Events White (S2W6MS8)

Status£9.654.7★924 rev

PRO ELEC 2Gang Surge Protected Mains Extension Lead 7.5m Cable 13A White PELB1988

PRO ELEC£10.854.6★58 rev

Mscien Extension Lead with USB Slots 6M 4 Way Switched Extension Lead with Wall Mount Overload Protection Power Strip USB-C Slots for Home Office 13A/3250W

Mscien£22.784.5★73 rev

PRO ELEC 3Gang Switched Mains Extension Lead 7.5m Cable 13A White PELB2001

PRO ELEC£10.534.6★123 rev

Newest

by launch date

Mscien 6M Long Extension Lead 2 Way Extension Socket with Individual Switches Mountable Power Strips with 6 Meter Extension cable 2500W

Mscien£18.9463 rev

8mo ago

Mscien Extension Lead with USB Slots 6M 4 Way Switched Extension Lead with Wall Mount Overload Protection Power Strip USB-C Slots for Home Office 13A/3250W

Mscien£22.7873 rev

9mo ago

Extension Lead with 4 Way Plug Sockets Wall Mountable Extension Socket with Individual Switches and 3 USB (1 USB C) Charging Ports 13A 3250W 1.85M Extension Cord White (White 1.85M)

Lusibaka£9.517 rev

1y ago

6M Long Extension Lead with Switches Mscien 5 Way Extension Socket Surge Protected Overload Extension Cable UK Power Strip Mountable with 6 Metre Extension Cord 5 Gang Multi Plug

Mscien£21.82307 rev

1y ago

Extension Lead with USB Slots Toomke 4 Way Plug Extension Socket with 2 USB-A and 1 USB-C Mountable Power Strip with Individual Switches UK Plug Socket 1.5m Extension Cord 13A 3250W

toomke£13.47701 rev

2y ago

What buyers say about 6m extension lead

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Overall this is a well made”

Advertised Vs Actual Product17%

“Exactly as shown”

Value For Money10%

“Good price”

Socket/Port/Plug9%

“Excellent plug sockets that I can turn on”

Add-Ons/Attachments8%

“Extend”

Ease Of Use5%

“Ease of use”

Design-Overall4%

“Good design”

Size-Overall3%

“The size was perfect”

Portability3%

“Convenient and great for taking on holiday”

Compactness2%

“It just does the job nice and compact”

What buyers complain about

Socket/Port/Plug29%

“USB slot was bent”

Durability14%

“Broke after 1 month”

Functionality-Overall11%

“Do not work as intended”

Heating7%

“It got unsettling hot under general use”

Charging7%

“They spark and things plugged into them deteriorate and dont charge”

Size-Overall7%

“Long”

Quality-Overall4%

“Cheaply made”

Touch/Button Controls2%

“One drawback is the fact that the on/off button is lit up like a Christmas tree”

Value For Money1%

“this is expensive for only two outlets”

Weight Heavy1%

“heavier than I anticipated”

Top return reasons

Size-Overall26%

Socket/Port/Plug16%

Functionality-Overall9%

Defective Material/Parts6%

Charging5%

Quality-Overall4%

Compatibility-Overall4%

Add-Ons/Attachments3%

Noise Level3%

Color3%

Common questions

Is 6m extension lead profitable to sell on Amazon United Kingdom?: The niche generates £153K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (43/100).
How competitive is the 6m extension lead niche?: 6 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in 6m extension lead?: Top complaints mined from reviews: Socket/Port/Plug, Durability, Functionality-Overall. The return rate is 1.1%.
When does demand for 6m extension lead peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the 6m extension lead niche?: Listings span £7.54–£23.50; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.