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6m Extension Lead

Fail

The top 5 brands take 99% of clicks, so 6m Extension Lead is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£153K/yr122K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
58%top-5 click share · 6 brands · 22 sellers

Flapen Score

6m Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 6m Extension Lead is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6m Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 6m Extension Lead 122K times last year and spent an estimated £153K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
10.0%
Market size, estimated
£153Ka year
Peak month
November2.0× the quietest month
Top search term
6m extension lead45K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £7.54 to £23.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.55 that is £1K to £3K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£7.54–£23.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #239 within Electrical. It carries 771 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#239in Electrical
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
771per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top 6m Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • PRO ELEC62%
  • Mscien14%
  • Status14%
  • toomke7%
  • PIBEEX1%
  • Lusibaka1%
  • Open — no brand owns it (0%)

Demand

6m Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top 6m Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6m extension lead45K/yr
  • 7m extension lead18K/yr
  • extension lead 6m16K/yr
  • 6 metre extension lead13K/yr
  • extension lead 7m7K/yr
  • 6 meter extension lead6K/yr
  • 7 metre extension lead5K/yr
  • 7.5m extension lead5K/yr
  • 6m extension cable4K/yr
  • extension cable 6m3K/yr

Reviews and returns

What reviews say buyers love and hate about 6m Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug29%−0.09

USB slot was bent

Then some of the sockets stop working for no reason

This plug keeps cutting out so cant use it

Durability14%−0.05

Broke after 1 month

Lights stopped working after 6 months

2 Sockets died in 2 years

Functionality-Overall11%−0.04

Do not work as intended

After giving this to my son we realised that the USB C and A don't work

Heating7%−0.02

It got unsettling hot under general use

Gets unsettlingly hot

Charging7%−0.02

They spark and things plugged into them deteriorate and dont charge

causing phone screen to be unusable when charging

Love

Quality-Overall27%+1.28

Overall this is a well made

Good Quality Product

Well made unit

Advertised Vs Actual Product17%+1.15

Exactly as shown

just as described

Works as intended

Value For Money10%+0.70

Good price

Good value for money

Great value for money

Socket/Port/Plug9%−0.09

Excellent plug sockets that I can turn on

Also has handy usb ports too

it's great having 5 extra sockets

Add-Ons/Attachments8%+0.49

Extend

Its really good I dont need several different extension Leads one does the job

Long extension and can be moved to all areas

Return

1.1% Return rate 36% Fixable by listing

Size-Overall26%█▅▄▄▅▆

Long

Socket/Port/Plug16%▅▄█▅▅▂

USB slot was bent

Then some of the sockets stop working for no reason

This plug keeps cutting out so cant use it

Functionality-Overall9%▆▃▄▆█▅

Do not work as intended

After giving this to my son we realised that the USB C and A don't work

Defective Material/Parts6%▄██▄▄█
Charging5%▁█▄▃▁▃

They spark and things plugged into them deteriorate and dont charge

causing phone screen to be unusable when charging

FAQ

Common 6m Extension Lead questions

Answered from the same tracked data.