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6 Way Extension Lead

soft demand (-17.4% this quarter) — 6 Way Extension Lead doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 51Growth 16Conversion 86Competition 35Returns 96Price range 46Avg price 50Brand share 43Review moat 48Quality gap 25
This niche Category average

Is 6 Way Extension Lead profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 6 Way Extension Lead is a £308K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

6 Way Extension Lead: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 9.8% of searches end in a purchase.

£308K

revenue / yr

Units sold / yr30K
Search volume / yr-17.4%263K
Conversion rate9.8%
Avg price£11.99

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers16 · 61
Top-5 product click share64%
Open market21%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,741

Top 6 Way Extension Lead products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£31K£62K£93K£123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

61

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

17%

  • Masterplug32%
  • Desiretech14%
  • DEWENWILS13%
  • Status11%
  • PRO ELEC9%
  • ROOTOMA4%
  • Open — no brand owns it (10 brands, 17%)

6 Way Extension Lead demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume263KCVR9.8%Products23Brands16Top 5 Brands79%OOS Rate16.7%Rating4.6★Reviews1,741Avg BSR#108
10K6KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top 6 Way Extension Lead search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 6 way extension lead47K/yr
  • 6 plug extension lead35K/yr
  • 6 gang extension lead26K/yr
  • extension lead 6 socket21K/yr
  • 6 way extension lead surge protection20K/yr
  • 6 socket extension lead18K/yr
  • 6 gang extension lead 1m13K/yr
  • 6 plug extension lead surge protector13K/yr
  • 6 socket surge protected extension lead7K/yr
  • 6 gang extension lead 2m11K/yr

What reviews say buyers love and hate about 6 Way Extension Lead

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall19%

solid build quality

Value For Money14%

Good value for money

Advertised Vs Actual Product13%

As advertised

Socket/Port/Plug12%

The actual sockets are great

Add-Ons/Attachments7%

Good solid extension

What buyers complain about

74% of reviews
Socket/Port/Plug17%

Plugs do not fit properly in the slots

Quality-Overall16%

Extremely poor quality

Durability10%

Broke after six months of use

Charging10%

Slow charging speeds

Advertised Vs Actual Product4%

Not as Described

6 Way Extension Lead return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Socket/Port/Plug
17%
3Functionality-Overall
10%
4Defective Material/Parts
6%
5Quality-Overall
5%

Common 6 Way Extension Lead questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 6 Way Extension Lead 48/100 on Amazon United Kingdom — Skip it. The niche generates £308K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for 6 Way Extension Lead on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.