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6 Way Extension Lead

Fail

Demand is soft, at -17.4% this quarter, so 6 Way Extension Lead is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£308K/yr263K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
64%top-5 click share · 16 brands · 61 sellers

Flapen Score

6 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 6 Way Extension Lead is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 6 Way Extension Lead 263K times last year and spent an estimated £308K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
9.8%
Market size, estimated
£308Ka year
Peak month
December2.0× the quietest month
Top search term
6 way extension lead47K searches a year

02 · Price

A sale here is worth £11.99.

Listings sell for £11.99 on average, from £5.22 to £23.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £11.99 that is £9K to £12K a year per listing.

Average price
£11.99under the $15 to $100 sweet spot
Price range
£5.22–£23.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #108 within Electrical. It carries 1,741 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
16.7%
Average rank
#108in Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,741per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top 6 Way Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£93K£123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

61

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

17%

  • Masterplug32%
  • Desiretech14%
  • DEWENWILS13%
  • Status11%
  • PRO ELEC9%
  • ROOTOMA4%
  • Open — no brand owns it (10 brands, 17%)

Demand

6 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 6 Way Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6 way extension lead47K/yr
  • 6 plug extension lead35K/yr
  • 6 gang extension lead26K/yr
  • extension lead 6 socket21K/yr
  • 6 way extension lead surge protection20K/yr
  • 6 socket extension lead18K/yr
  • 6 gang extension lead 1m13K/yr
  • 6 plug extension lead surge protector13K/yr
  • 6 socket surge protected extension lead7K/yr
  • 6 gang extension lead 2m11K/yr

Reviews and returns

What reviews say buyers love and hate about 6 Way Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug17%−0.04

Plugs do not fit properly in the slots

The sockets are a bit hard to push the plugs in

the plug then melted and blew up

Quality-Overall16%−0.01

Extremely poor quality

a little cheap

Dangerous product quality

Durability10%−0.05

Broke after six months of use

Just stopped after a month of use

Doesn't last

Charging10%−0.05

Slow charging speeds

This multiplug is not charging

charging devices at the slowest rate I have ever come across

Advertised Vs Actual Product4%+1.26

Not as Described

False description

so not an accurate description

Love

Quality-Overall19%−0.01

solid build quality

Good quality

Good solid quality product

Value For Money14%+1.56

Good value for money

Cheap price

Great value

Advertised Vs Actual Product13%+1.26

As advertised

As described

Exactly what I needed

Socket/Port/Plug12%−0.04

The actual sockets are great

Handy USB ports

Great sockets

Add-Ons/Attachments7%+0.66

Good solid extension

Great Socket Extension

Great extension

Return

0.9% Return rate 24% Fixable by listing

Size-Overall18%▆▇▇▅█▇

Its huge

Tight fit

This one was also only 390mm long compared to my earlier one at 450mm

Socket/Port/Plug17%█▆▅█▆▅

Plugs do not fit properly in the slots

The sockets are a bit hard to push the plugs in

the plug then melted and blew up

Functionality-Overall10%▆█▅▆▄█
Defective Material/Parts6%█▅▄█▇▆
Quality-Overall5%▆▄█▅▅▆

Extremely poor quality

a little cheap

Dangerous product quality

FAQ

Common 6 Way Extension Lead questions

Answered from the same tracked data.