6 way extension lead
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Good£308K£308K/yr · 263K searches
Avg price
Good£11.99avg listing price — sweet spot $15–$100
Review moat
Okay1,741.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.22–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 6 way extension lead is a £308K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
6 way extension lead market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £300K–£360K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 16.7%
- Avg brand age
- 56 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
61
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
64%
Top 20: 96%
Open market
17%
- Masterplug32%
- Desiretech14%
- DEWENWILS13%
- Status11%
- PRO ELEC9%
- ROOTOMA4%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top 6 way extension lead search terms
- 6 way extension lead47K/yr
- 6 plug extension lead35K/yr
- 6 gang extension lead26K/yr
- extension lead 6 socket21K/yr
- 6 way extension lead surge protection20K/yr
- 6 socket extension lead18K/yr
- 6 gang extension lead 1m13K/yr
- 6 plug extension lead surge protector13K/yr
- 6 socket surge protected extension lead7K/yr
- 6 gang extension lead 2m11K/yr
Top 6 way extension lead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Six Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 6 Way Plug Extension Cable Power Strip White 13A 6G 2m SRG6210N
Masterplug£8.484.7★2,233 rev
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.464.3★60 rev
DEWENWILS 6 Way Surge Protected Extension Lead with Individual Switches and Indicator Lights Extension Cable 3M 13Amp 6Gang Power Strip Lead Black
DEWENWILS£15.464.6★2,172 rev
STATUS 6 Socket Extension Lead 2m Multi-Plug Power Strip for Home Office or Gaming Set-ups White (S6W2MS12)
Status£5.804.6★2,218 rev
Masterplug Six Socket Extension Lead 2 Metre Cable Surge Protection Individual Switches Power and Surge LED Indicators 6-Way Plug Extension Cable Power Strip White 13A 6G 2m SWSRG6210N
Masterplug£10.514.7★1,493 rev
Newest
by launch dateDesiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.4660 rev
SLx Extension Lead 1m 6 Way Gang Switched Surge Protected Power Strip with 2 USB A Ports & LED Indicator 13A UK Plug & 3 Pin Sockets Wall Mountable Extension Cord for Home Office or Garage White
SLx£13.3261 rev
BOCHLION Extension Lead with 6 USB Slots 5 Way Plug Extension Socket Surge Protection Power Strip with PD30W USB C Slot Independent Switches and 2M Extension Cord Wall Mounted for Home Office-Black
BOCHLION£19.05161 rev
Extension Lead with 6 USB Slots (3 USB C) 6 Way Surge Protection Extension Sockets 2M with Switch Wall Mounted Multi Plug Power Strip for Home Bedroom Kitchen Office Black
ROOTOMA£13.44116 rev
Amazon Basics Heavy-Duty 9-Way Metal Power Strip with Surge Protection Safety Shutters Socket Strip Extension 1.8m Cable Wall Mountable 600J Black
Amazon Basics£23.3299 rev
Trending
90-day click momentumSTATUS 6 Socket Extension Lead 2m Multi-Plug Power Strip for Home Office or Gaming Set-ups White (S6W2MS12)
Status£5.804.6★
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.464.3★
SLx Extension Lead 1m 6 Way Gang Switched Surge Protected Power Strip with 2 USB A Ports & LED Indicator 13A UK Plug & 3 Pin Sockets Wall Mountable Extension Cord for Home Office or Garage White
SLx£13.324.4★
Masterplug Six Socket Extension Lead 2 Metre Cable Unswitched 6-Way Plug Extension Cable Power Strip Basic Power Black 13A 6G 2m BSG210NB
Masterplug£5.704.7★
PRO ELEC PELB1755 6 Gang Extension Lead with Surge Protection Black 5m
PRO ELEC£8.594.7★
What buyers say about 6 way extension lead
What buyers praise and complain about, mined from review topics.What buyers love
“solid build quality”
“Good value for money”
“As advertised”
“The actual sockets are great”
“Good solid extension”
“Easy to use”
“Well made”
“Very safe and each socket has a switch”
“seems durable”
“It is fit for purpose”
What buyers complain about
“Plugs do not fit properly in the slots”
“Extremely poor quality”
“Broke after six months of use”
“Slow charging speeds”
“Not as Described”
“seeing it was *not fitted* with individual switches”
“Over heating”
“Its huge”
“Cheap plastic”
“made a crackling noise when plugged in”
Top return reasons
Common questions
- Is 6 way extension lead profitable to sell on Amazon United Kingdom?
- The niche generates £308K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the 6 way extension lead niche?
- 16 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in 6 way extension lead?
- Top complaints mined from reviews: Socket/Port/Plug, Quality-Overall, Durability. The return rate is 0.9%.
- When does demand for 6 way extension lead peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 6 way extension lead niche?
- Listings span £5.22–£23.32; the average listing price is £11.99 (sweet spot $15–$100). The average incumbent carries 1,741 reviews — the moat a new listing must climb.