48
6 way extension lead
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Good£308K£308K/yr · 263K searches
Avg price
Good£11.99avg listing price — sweet spot $15–$100
Review moat
Okay1,741.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.22–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch