38
4 way extension lead
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,279.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.77–£17.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£41K£41K/yr · 31K searches