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4 Way Extension Lead

Fail

Shoppers spend an estimated $41K a year here, so 4 Way Extension Lead is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£41K/yr31K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
62%top-5 click share · 7 brands · 51 sellers

Flapen Score

4 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 4 Way Extension Lead is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4 Way Extension Lead 31K times last year and spent an estimated £41K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
16.2%
Market size, estimated
£41Ka year
Peak month
November5.3× the quietest month
Top search term
4 gang extension lead 1m26K searches a year

02 · Price

A sale here is worth £8.23.

Listings sell for £8.23 on average, from £3.77 to £17.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.23 that is £823 to £2K a year per listing.

Average price
£8.23under the $15 to $100 sweet spot
Price range
£3.77–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£823–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #52 within Electrical. It carries 3,279 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#52in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,279per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top 4 Way Extension Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

51

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

2%

  • Status29%
  • Desiretech25%
  • PRO ELEC16%
  • Mscien12%
  • Masterplug11%
  • Wolf Power5%
  • Open — no brand owns it (1 brand, 2%)

Demand

4 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×

Reviews and returns

What reviews say buyers love and hate about 4 Way Extension Lead

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
0.4%of orders come back
“Broke multiple items”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 4 Way Extension Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data