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4 Way Extension Lead

Fail

Shoppers spend only $41K a year here, so 4 Way Extension Lead is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£41K/yr31K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
62%top-5 click share · 7 brands · 51 sellers

Flapen Score

4 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 4 Way Extension Lead is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4 Way Extension Lead 31K times last year and spent an estimated £41K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
16.2%
Market size, estimated
£41Ka year
Peak month
November5.3× the quietest month
Top search term
4 gang extension lead 1m26K searches a year

02 · Price

A sale here is worth £8.23.

Listings sell for £8.23 on average, from £3.77 to £17.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.23 that is £823 to £2K a year per listing.

Average price
£8.23under the $15 to $100 sweet spot
Price range
£3.77–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£823–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #52 within Electrical. It carries 3,279 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#52in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,279per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top 4 Way Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

51

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • Status29%
  • Desiretech25%
  • PRO ELEC16%
  • Mscien12%
  • Masterplug11%
  • Wolf Power5%
  • Open — no brand owns it (1 brand, 2%)

Demand

4 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×

Reviews and returns

What reviews say buyers love and hate about 4 Way Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.11

Broke multiple items

Breaks really quickly

Broke after 1 month

Socket/Port/Plug15%−0.02

Then some of the sockets stop working for no reason

Small socket holes

not enough sockets

Advertised Vs Actual Product14%−0.02

Photo was misleading

not thesame as the one in the picture

Not as described

Quality-Overall12%+1.67

Cheap product

Cheap quality

Poor quality

Functionality-Overall6%−0.03

Doesnt work

Do not work as intended

my fan stopped working

Love

Quality-Overall25%+1.67

It is a good product to have available

Amazing Quality

Good product feels well made

Value For Money21%+1.76

Good price

Good Value for Money

Good value for money

Advertised Vs Actual Product16%−0.02

As advertised

Better than expected

As described

Socket/Port/Plug8%−0.02

Works well 4 sockets

The plug is perfect

Excellent plug sockets that I can turn on

Strength5%+0.37

of sturdy construction

Very strong

The cable is strong

Return

0.4% Return rate 41% Fixable by listing

Size-Overall23%▆▅▇▇▇█
Functionality-Overall11%▄▅█▄▃▅

Doesnt work

Do not work as intended

my fan stopped working

Advertised Vs Actual Product11%▅▆▅▆█▇

Photo was misleading

not thesame as the one in the picture

Not as described

Socket/Port/Plug10%█▆▆▇▄▃

Then some of the sockets stop working for no reason

Small socket holes

not enough sockets

Quality-Overall6%▃▅█▅▅▄

Cheap product

Cheap quality

Poor quality

FAQ

Common 4 Way Extension Lead questions

Answered from the same tracked data.