53
30m extension lead
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£27.15avg listing price — sweet spot $15–$100
Price range
Incredible£19.29–£39.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.8%90-day search growth — must beat 0% to launch
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,972.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay£120K£120K/yr · 62K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Signals Out of Stock