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30m Extension Lead

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 91% of clicks, so 30m Extension Lead is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£120K/yr62K searches / yr
90-day growth
+61.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 55 sellers

Flapen Score

30m Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 30m Extension Lead is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30m Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30m Extension Lead 62K times last year and spent an estimated £120K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+61.8%
Conversion, latest week
7.1%
Market size, estimated
£120Ka year
Peak month
May2.4× the quietest month
Top search term
30m extension lead28K searches a year

02 · Price

A sale here is worth £27.15.

Listings sell for £27.15 on average, from £19.29 to £39.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £27.15 that is £3K to £7K a year per listing.

Average price
£27.15inside the $15 to $100 sweet spot
Price range
£19.29–£39.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #37 within Construction Machinery. It carries 2,973 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
9.4%
Average rank
#37in Construction Machinery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,973per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top 30m Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

55

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • SLx39%
  • Status19%
  • Masterplug16%
  • Masfustool10%
  • Pelle & Sol7%
  • Daewoo3%
  • Open — no brand owns it (3 brands, 5%)

Demand

30m Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 2.4×

Search terms

Top 30m Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30m extension lead28K/yr
  • extension lead 30m10K/yr
  • extension lead 30m outdoor5K/yr
  • 30m extension lead outdoor5K/yr
  • 30 metre extension lead5K/yr
  • industrial extension lead4K/yr
  • garden extension lead 30m3K/yr
  • extension reel 30m2K/yr

Reviews and returns

What reviews say buyers love and hate about 30m Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.10

Broken on first use

broke at 3rd use

Failed after a few weeks

Quality-Overall15%+0.51

Quality is not good no clear instructions

of very cheap quality

Poor quality

Socket/Port/Plug12%−0.04

plug melted, so it appears to be a fire risk

Burned out socket

Flimsy Socket Lids

Strength10%−0.02

it doesn't feel super sturdy

This is not a heavy duty product

Fragile

Size-Overall6%−0.02

Not fit for purpose

too big for my needs also very expensive

It is a lot smaller

Love

Quality-Overall26%+0.51

It is very well made

Great looking product

Excellent product

Value For Money16%+1.04

Good value for money

Awesome price

Excellent value

Add-Ons/Attachments10%+1.14

Brilliant extension lead

Great Extension

A good extension cable

Advertised Vs Actual Product9%+0.46

Does the job

Does the job

As described

Ease Of Use5%+0.45

Ease of use

really easy to handle

Easy to carry and use

Return

0.9% Return rate 16% Fixable by listing

Functionality-Overall17%▆▆▄▇▇█
Defective Material/Parts12%▃▇▄▆█▄

Item does not work

Size-Overall12%▅▅▆█▅▇

Not fit for purpose

too big for my needs also very expensive

It is a lot smaller

Quality-Overall8%█▅▅▂▃▄

Quality is not good no clear instructions

of very cheap quality

Poor quality

Durability6%▂█▆▅▄▅

Broken on first use

broke at 3rd use

Failed after a few weeks

FAQ

Common 30m Extension Lead questions

Answered from the same tracked data.