30m extension lead
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£27.15avg listing price — sweet spot $15–$100
Price range
Incredible£19.29–£39.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.8%90-day search growth — must beat 0% to launch
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,972.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay£120K£120K/yr · 62K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 30m extension lead is a £120K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
30m extension lead market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £109K–£136K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 69%
- Out of stock
- 9.4%
- Avg brand age
- 45 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
55
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
5%
- SLx39%
- Status19%
- Masterplug16%
- Masfustool10%
- Pelle & Sol7%
- Daewoo3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +61.8% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 2.4×
Top 30m extension lead search terms
- 30m extension lead28K/yr
- extension lead 30m10K/yr
- extension lead 30m outdoor5K/yr
- 30m extension lead outdoor5K/yr
- 30 metre extension lead5K/yr
- industrial extension lead4K/yr
- garden extension lead 30m3K/yr
- extension reel 30m2K/yr
Top 30m extension lead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Extension Lead 30m Heavy Duty Cable Reel 4 Socket Cord Reel UK Plug Socket with Thermal Cut-Out Protection 13A Fused Plug
SLx£31.384.6★2,474 rev
STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
Status£22.304.6★20,728 rev
Masterplug Pro-XT Four Socket Open Cable Reel Extension Lead with Winding Handle Thermal Cut Out and Power Switch 25 Metres High Visibility Cable Green
Masterplug£26.604.7★3,608 rev
SLx Outdoor Extension Lead Waterproof 30m 2 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out IP54 Rated Double Socket UK Outdoor Plug Extension Lead for Christmas Lights Garden
SLx£36.864.6★4,116 rev
Pelle & Sol 30m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
Pelle & Sol£30.424.7★84 rev
Newest
by launch date
30M Extension Lead 4 Socket Extension Reel Outdoor or Indoor Heavy Duty Extension Cable Thermal Cut Out UK 13A Plug Extension Lead for Garden Garage Camping
Masfustool£19.2911 rev
30M Extension Outdoor or Indoor Lead 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out UK Outdoor Plug Extension Lead for Garden Garage Camping
Masfustool£23.7811 rev
Pelle & Sol 30m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
Pelle & Sol£30.4284 rev
Masfustool 30M Extension Outdoor or Indoor Lead IP44 Rated 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out UK Outdoor Plug Dust-Proof Extension Lead for Garden Garage Camping
Masfustool£20.4433 rev
30m Outdoor Extension Lead 4 Socket Heavy Duty Extension Reel Thermal Cut-Out 13A Fused UK Plug Ideal for Garden Lawn Mower Office Use
VELPAX£39.6178 rev
Trending
90-day click momentum30M Extension Lead 4 Socket Extension Reel Outdoor or Indoor Heavy Duty Extension Cable Thermal Cut Out UK 13A Plug Extension Lead for Garden Garage Camping
Masfustool£19.294.7★
30M Extension Outdoor or Indoor Lead 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out UK Outdoor Plug Extension Lead for Garden Garage Camping
Masfustool£23.784.7★
Pelle & Sol 30m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
Pelle & Sol£30.424.7★
Masfustool 30M Extension Outdoor or Indoor Lead IP44 Rated 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out UK Outdoor Plug Dust-Proof Extension Lead for Garden Garage Camping
Masfustool£20.444.0★
Outdoor Extension Lead 50m 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out Extension Lead for Garden Lawn Mower Office 13A Fused UK Plug
BUANKAD£22.964.5★
What buyers say about 30m extension lead
What buyers praise and complain about, mined from review topics.What buyers love
“It is very well made”
“Good value for money”
“Brilliant extension lead”
“Does the job”
“Ease of use”
“Sturdy”
“4 sockets a must”
“It works well”
“Very sturdy and feels durable”
“Nice bold colour”
What buyers complain about
“Broken on first use”
“Quality is not good no clear instructions”
“plug melted, so it appears to be a fire risk”
“it doesn't feel super sturdy”
“Not fit for purpose”
“Do NOT buy for car charging”
“Item does not work”
“Poor value product”
“Waste of money”
“Quality is not good no clear instructions”
Top return reasons
Common questions
- Is 30m extension lead profitable to sell on Amazon United Kingdom?
- The niche generates £120K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 30m extension lead niche?
- 9 brands and 55 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in 30m extension lead?
- Top complaints mined from reviews: Durability, Quality-Overall, Socket/Port/Plug. The return rate is 0.9%.
- When does demand for 30m extension lead peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the 30m extension lead niche?
- Listings span £19.29–£39.61; the average listing price is £27.15 (sweet spot $15–$100). The average incumbent carries 2,973 reviews — the moat a new listing must climb.