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13amp plug
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,571avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.08–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.57avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 68K searches