Is 13amp plug profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (39/100).

How competitive is the 13amp plug niche?

10 brands and 48 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in 13amp plug?

Top complaints mined from reviews: Socket/Port/Plug, Ease Of Use, Quality-Overall. The return rate is 0.3%.

When does demand for 13amp plug peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 13amp plug niche?

Listings span £2.08–£18.38; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.

13amp plug

Skip it

A small market ($69K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,571

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.08–£18.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.57

avg listing price — sweet spot $15–$100

Market size

Bad£69K

£69K/yr · 68K searches

According to Flapen's Amazon United Kingdom niche tracking, 13amp plug is a £69K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

13amp plug market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £66K–£82K; units × avg price
Conversion rate: 15.3%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

Double Dragon48%
Masterplug13%
Faithfull10%
Status8%
XGKEGS8%
HUAREW4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 13amp plug search terms

13a plug14K/yr -3.7%11.0% conv.
13 amp plug14K/yr -9.0%11.9% conv.
13amp plug11K/yr -6.0%13.8% conv.
black plug10K/yr -24.3%12.1% conv.
replacement plug8K/yr -7.5%12.9% conv.
plug replacement4K/yr +14.5%10.7% conv.
13 amp plugs4K/yr -5.9%11.8% conv.
black plugs2K/yr -13.3%7.2% conv.

All search terms

Top 13amp plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 2 Black)

Double Dragon£3.584.6★1,132 rev

Masterplug HDPT13B-MP Heavy Duty 13 Amp Rewireable Plug 57.5 x 48 mm Black

Masterplug£2.394.6★3,015 rev

Faithfull Power Plus FPPPLUG13R 13A 230V Plastic Plug - Black

Faithfull£2.084.5★4,325 rev

UK Plug 13 Amp Plug UK plugs 3 Pin Electric Plugs UK 250V 13A Fused Mains with Cord Grip Rewireable Socket White 2 Pack

XGKEGS£5.854.5★499 rev

STATUS 13A 3Pin Black Electrical Plug TopsPack of 3 BS1363Compliant with Cord Grip CE Certified & Recyclable Ideal for Home or Office Use (13ABPLUG3PK5)

Status£4.204.6★3,357 rev

Newest

by launch date

STATUS 13A 3Pin Black Electrical Plug TopsPack of 3 BS1363Compliant with Cord Grip CE Certified & Recyclable Ideal for Home or Office Use (13ABPLUG3PK5)

Status£4.203,357 rev

7mo ago

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 2 Black)

Double Dragon£3.581,132 rev

1y ago

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Black)

Double Dragon£2.511,132 rev

1y ago

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 4 Black)

Double Dragon£5.311,132 rev

1y ago

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 6 White)

Double Dragon£6.111,132 rev

1y ago

What buyers say about 13amp plug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good quality plugs”

Socket/Port/Plug20%

“Quality plug”

Advertised Vs Actual Product13%

“Does the job”

Value For Money10%

“Good price”

Strength7%

“Sturdy and easy to install”

Ease Of Use5%

“easy to use”

Size-Overall2%

“Good fit”

Grip2%

“Love the cable grip”

Durability1%

“Perfect, feel durable definitely recommend”

Connectivity-Overall1%

“very easy to connect”

What buyers complain about

Socket/Port/Plug14%

“cord grip not good low quality plug”

Ease Of Use11%

“Unable to use”

Quality-Overall11%

“Poor quality”

Value For Money10%

“Value not so good very cheap”

Assembly/Installation8%

“very difficult to unscrew”

Grip5%

“cord grip not good low quality plug”

Defective Material/Parts5%

“the main screw was missing so rendered it useless”

Weight Light5%

“A bit lightweight”

Hard Feel4%

“is more like hard plastic”

Strength3%

“The casing is brittle”

Top return reasons

Socket/Port/Plug20%

Color14%

Compatibility-Overall14%

Size-Overall12%

Quality-Overall8%

Value For Money5%

Maintenance And Repair4%

Functionality-Overall4%

Advertised Vs Actual Product3%

Certifications3%

Common questions

Is 13amp plug profitable to sell on Amazon United Kingdom?: The niche generates £69K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (39/100).
How competitive is the 13amp plug niche?: 10 brands and 48 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in 13amp plug?: Top complaints mined from reviews: Socket/Port/Plug, Ease Of Use, Quality-Overall. The return rate is 0.3%.
When does demand for 13amp plug peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 13amp plug niche?: Listings span £2.08–£18.38; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.

13amp plug

13amp plug market data

Competition & brand share

Demand & seasonality

Top 13amp plug search terms

Top 13amp plug products on Amazon

Top sellers

Newest

Trending

What buyers say about 13amp plug

What buyers love

What buyers complain about

Top return reasons

Common questions

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