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13amp Plug

Fail

Shoppers spend only $69K a year here, so 13amp Plug is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£69K/yr68K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
72%top-5 click share · 10 brands · 48 sellers

Flapen Score

13amp Plug against its category

The dotted line is the DIY & Tools average. Past it, 13amp Plug is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 13amp Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 13amp Plug 68K times last year and spent an estimated £69K. The top 5 brands take 85% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
15.3%
Market size, estimated
£69Ka year
Peak month
November1.5× the quietest month
Top search term
13a plug14K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £2.08 to £18.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.57 that is £5K to £7K a year per listing.

Average price
£6.57under the $15 to $100 sweet spot
Price range
£2.08–£18.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Electrical. It carries 1,571 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Electrical
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,571per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top 13amp Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

48

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Double Dragon48%
  • Masterplug13%
  • Faithfull10%
  • Status8%
  • XGKEGS8%
  • HUAREW4%
  • Open — no brand owns it (4 brands, 10%)

Demand

13amp Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 13amp Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13a plug14K/yr
  • 13 amp plug14K/yr
  • 13amp plug11K/yr
  • black plug10K/yr
  • replacement plug8K/yr
  • plug replacement4K/yr
  • 13 amp plugs4K/yr
  • black plugs2K/yr

Reviews and returns

What reviews say buyers love and hate about 13amp Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug14%−0.03

cord grip not good low quality plug

didnt like the plug

Plug arrived with no place to attach the wire to Live

Ease Of Use11%−0.05

Unable to use

cannot move any of them

impossible to close

Quality-Overall11%+1.44

Poor quality

Poor quality, cannot recommend

overall a very poor quality item from MasterPlug

Value For Money10%+0.35

Value not so good very cheap

Waste of Money

Pricey

Assembly/Installation8%−0.08

very difficult to unscrew

All the others were all screwed in tight so I definitely didnt loose it

The wiring screws are tight

Love

Quality-Overall29%+1.44

Good quality plugs

Good quality

Good quality plugs

Socket/Port/Plug20%−0.03

Quality plug

Solid plug

Perfect plugs

Advertised Vs Actual Product13%+1.19

Does the job

Works as it should

As described

Value For Money10%+0.35

Good price

Good value for money

Good value for money

Strength7%+0.57

Sturdy and easy to install

Sturdy

solid build

Return

0.3% Return rate 34% Fixable by listing

Socket/Port/Plug20%█▄▇▃▇▇

cord grip not good low quality plug

didnt like the plug

Plug arrived with no place to attach the wire to Live

Color14%▆█▁▄▅▅
Compatibility-Overall14%▅█▃▄▅▃
Size-Overall12%▁▅█▇▅▃
Quality-Overall8%▄▁█▁▁█

Poor quality

Poor quality, cannot recommend

overall a very poor quality item from MasterPlug

FAQ

Common 13amp Plug questions

Answered from the same tracked data.