12 Way Extension Lead
a small market ($23K/yr) — 12 Way Extension Lead doesn't clear our bar today.
Flapen Score
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Is 12 Way Extension Lead profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 12 Way Extension Lead is a £23K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
12 Way Extension Lead: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.8% over the last 90 days and 3.0% of searches end in a purchase.
£23K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top 12 Way Extension Lead products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tower Extension Lead with USB C Slots 12 Way Multi Plug Socket Extension with 6 USB Ports Overload Protected Extension Lead with 4 Switch Tower Extension Cable 1.8m for Home Kitchen Office
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago
Brennenstuhl Premium-Line 12-way extension lead (made in germany switch and 3m cable extension cord with 80 angle of sockets) light grey/black
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 640
- Age
- 6y ago
Eagle 12-Way UK Vertical Socket 19 PDU with Surge Protection to UK Plug 2m Lead
- Price
- £30.84
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9y ago
kenable 12 Way Vertical PDU Power Distribution Unit with Surge Protection - UK Sockets 1U Rack Mount Switched 13A with 1.8m Cable and UK Plug
- Price
- £27.10
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 14y ago
Duronic 12 Way Extension Lead Tower ST12B | 12 Gang Power Strip Cord | Surge & Spike Protector | UK Plug Sockets | BLACK | Electric Multi Plug Adapter | Max. 3000W Capacity | 1.8 Meter Power Cable
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 2,739
- Age
- 15y ago
Trending
90-day click momentum
Tower Extension Lead with USB Slots 12 Way 13A 3250W Power Strip with 12 Individual Switches 3 USB-C and 3 USB-A Ports 2M Extension Cable Fused UK Plug Multi Socket for Home Office Desk
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago
Eagle 12-Way UK Vertical Socket 19 PDU with Surge Protection to UK Plug 2m Lead
- Price
- £30.84
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9y ago
Wolf Power Tower Extension Lead with USB Slots 18-IN-1 Surge Protected Lead with 2M Extension Cable 12 UK Plug Sockets 2 USB-C & 4 USB-A Ports 4 Switches Ideal for Home Office & Workshop
- Price
- £17.06
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5y ago
Amazon Basics Heavy-Duty 9-Way Metal Power Strip with Surge Protection Safety Shutters Socket Strip Extension 1.8m Cable Wall Mountable 600J Black
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Brennenstuhl Primera-Line 10-way Extension Lead (Power strip with 2 switches for 5 sockets each and 2m cable) Black
- Price
- £15.34
- Rating
- 4.7/5
- Reviews
- 864
- Age
- 12y ago
Newest
by launch dateTower Extension Lead with USB Slots 12 Way 13A 3250W Power Strip with 12 Individual Switches 3 USB-C and 3 USB-A Ports 2M Extension Cable Fused UK Plug Multi Socket for Home Office Desk
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago
TOPREK 8 Way Extension Lead with Individual Switches 2M Heavy Duty Socket
- Price
- £21.97
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago
Brennenstuhl Premium-Line Duo 12-way Power Strip with surge protection 60.000A (Wall-mounted Extension Lead with 3m cable and switch Made in Germany) black
- Price
- £50.17
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago
Amazon Basics Heavy-Duty 9-Way Metal Power Strip with Surge Protection Safety Shutters Socket Strip Extension 1.8m Cable Wall Mountable 600J Black
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Tower Extension Lead with USB C Slots 12 Way Multi Plug Socket Extension with 6 USB Ports Overload Protected Extension Lead with 4 Switch Tower Extension Cable 1.8m for Home Kitchen Office
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
33
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
30%
- Brennenstuhl20%
- toomke17%
- Eagle12%
- kenable7%
- Aodeng6%
- Duronic6%
12 Way Extension Lead demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Top 12 Way Extension Lead search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12 way extension lead12K/yr
- 12 socket extension lead6K/yr
- 12 gang extension lead5K/yr
- 12 way extension lead surge protection4K/yr
- 12 plug extension lead4K/yr
What reviews say buyers love and hate about 12 Way Extension Lead
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“It has great build quality”
“the usb ports work well”
“Good value”
“Just works”
“Easy to use”
What buyers complain about
72% of reviews“USB ports stopped working”
“Failed within 2 months”
“The build quality is very poor”
“Not great for charging”
“Cable was a little short”
12 Way Extension Lead return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Way Extension Lead questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
