12 Way Extension Lead
FailShoppers spend an estimated $23K a year here, so 12 Way Extension Lead is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £23K/yr32K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 33 sellers
Flapen Score
12 Way Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, 12 Way Extension Lead is stronger. Inside it, weaker.
Market
The 12 Way Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12 Way Extension Lead 32K times last year and spent an estimated £23K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £23Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- 12 way extension lead12K searches a year
02 · Price
A sale here is worth £24.00.
Listings sell for £24.00 on average, from £13.31 to £50.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £24.00 that is £0 to £2K a year per listing.
- Average price
- £24.00inside the $15 to $100 sweet spot
- Price range
- £13.31–£50.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #210 within Electrical. It carries 1,019 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 96%
- Out of stock, average day
- 1.3%
- Average rank
- #210in Electrical
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,019per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top 12 Way Extension Lead products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tower Extension Lead with USB C Slots 12 Way Multi Plug Socket Extension with 6 USB Ports Overload Protected Extension Lead with 4 Switch Tower Extension Cable 1.8m for Home Kitchen Office
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago

Brennenstuhl Premium-Line 12-way extension lead (made in germany switch and 3m cable extension cord with 80 angle of sockets) light grey/black
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 640
- Age
- 6y ago

Eagle 12-Way UK Vertical Socket 19 PDU with Surge Protection to UK Plug 2m Lead
- Price
- £30.84
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9y ago

kenable 12 Way Vertical PDU Power Distribution Unit with Surge Protection - UK Sockets 1U Rack Mount Switched 13A with 1.8m Cable and UK Plug
- Price
- £27.10
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 14y ago

Duronic 12 Way Extension Lead Tower ST12B | 12 Gang Power Strip Cord | Surge & Spike Protector | UK Plug Sockets | BLACK | Electric Multi Plug Adapter | Max. 3000W Capacity | 1.8 Meter Power Cable
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 2,739
- Age
- 15y ago
Trending
estimated 90-day click momentum
Tower Extension Lead with USB Slots 12 Way 13A 3250W Power Strip with 12 Individual Switches 3 USB-C and 3 USB-A Ports 2M Extension Cable Fused UK Plug Multi Socket for Home Office Desk
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago

Eagle 12-Way UK Vertical Socket 19 PDU with Surge Protection to UK Plug 2m Lead
- Price
- £30.84
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9y ago

Wolf Power Tower Extension Lead with USB Slots 18-IN-1 Surge Protected Lead with 2M Extension Cable 12 UK Plug Sockets 2 USB-C & 4 USB-A Ports 4 Switches Ideal for Home Office & Workshop
- Price
- £17.06
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5y ago

Amazon Basics Heavy-Duty 9-Way Metal Power Strip with Surge Protection Safety Shutters Socket Strip Extension 1.8m Cable Wall Mountable 600J Black
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago

Brennenstuhl Primera-Line 10-way Extension Lead (Power strip with 2 switches for 5 sockets each and 2m cable) Black
- Price
- £15.34
- Rating
- 4.7/5
- Reviews
- 864
- Age
- 12y ago
Newest
by launch date
Tower Extension Lead with USB Slots 12 Way 13A 3250W Power Strip with 12 Individual Switches 3 USB-C and 3 USB-A Ports 2M Extension Cable Fused UK Plug Multi Socket for Home Office Desk
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago

TOPREK 8 Way Extension Lead with Individual Switches 2M Heavy Duty Socket
- Price
- £21.97
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago

Brennenstuhl Premium-Line Duo 12-way Power Strip with surge protection 60.000A (Wall-mounted Extension Lead with 3m cable and switch Made in Germany) black
- Price
- £50.17
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Amazon Basics Heavy-Duty 9-Way Metal Power Strip with Surge Protection Safety Shutters Socket Strip Extension 1.8m Cable Wall Mountable 600J Black
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago

Tower Extension Lead with USB C Slots 12 Way Multi Plug Socket Extension with 6 USB Ports Overload Protected Extension Lead with 4 Switch Tower Extension Cable 1.8m for Home Kitchen Office
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
33
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
30%
- Brennenstuhl20%
- toomke17%
- Eagle12%
- kenable7%
- Aodeng6%
- Duronic6%
Demand
12 Way Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top 12 Way Extension Lead search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12 way extension lead12K/yr
- 12 socket extension lead6K/yr
- 12 gang extension lead5K/yr
- 12 way extension lead surge protection4K/yr
- 12 plug extension lead4K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Way Extension Lead
We read the reviews and the return reasons for every product selling here.
“USB ports stopped working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Way Extension Lead questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








