Skip to content

12 Way Extension Lead

Fail

Shoppers spend only $23K a year here, so 12 Way Extension Lead is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£23K/yr32K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
57%top-5 click share · 17 brands · 33 sellers

Flapen Score

12 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 12 Way Extension Lead is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12 Way Extension Lead 32K times last year and spent an estimated £23K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
3.0%
Market size, estimated
£23Ka year
Peak month
December2.0× the quietest month
Top search term
12 way extension lead12K searches a year

02 · Price

A sale here is worth £24.00.

Listings sell for £24.00 on average, from £13.31 to £50.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £24.00 that is £0 to £2K a year per listing.

Average price
£24.00inside the $15 to $100 sweet spot
Price range
£13.31–£50.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #210 within Electrical. It carries 1,019 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
1.3%
Average rank
#210in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,019per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top 12 Way Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

33

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

30%

  • Brennenstuhl20%
  • toomke17%
  • Eagle12%
  • kenable7%
  • Aodeng6%
  • Duronic6%

Demand

12 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 12 Way Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 way extension lead12K/yr
  • 12 socket extension lead6K/yr
  • 12 gang extension lead5K/yr
  • 12 way extension lead surge protection4K/yr
  • 12 plug extension lead4K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Way Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug18%−0.08

USB ports stopped working

Poor USB ports

None of the USB Ports work

Durability14%−0.06

Failed within 2 months

Stopped working

Stopped working after a week

Quality-Overall11%+0.93

The build quality is very poor

Poor quality- falls apart after weeks

Poor quality

Charging8%−0.01

Not great for charging

Slow charging via USB

takes soooo long for anything to charge

Size-Overall5%

Cable was a little short

It is smaller than we thought

it's just shy of the length that I need

Love

Quality-Overall22%+0.93

It has great build quality

Solid quality

Good quality

Socket/Port/Plug13%−0.08

the usb ports work well

Good socket

Multi sockets easy to use

Value For Money10%+0.74

Good value

Great value

reasonable price

Advertised Vs Actual Product7%+0.46

Just works

Works as specified

It works as it should

Ease Of Use7%+0.61

Easy to use

the tower is easy to use

Very handy

Return

1.0% Return rate 30% Fixable by listing

Size-Overall22%▄▇█▄▇█

Cable was a little short

It is smaller than we thought

it's just shy of the length that I need

Functionality-Overall17%█▅▆▅▆▅

I can't do that any longer

Did not work

Then the power adaptors themselves were a bit unhappy about the unnatural way that they were hanging

Socket/Port/Plug16%▅▆▄█▅▇

USB ports stopped working

Poor USB ports

None of the USB Ports work

Defective Material/Parts11%▆▃▅▅▄█

Tower Extension Lead On/Off Fault

One side of it doesn't work

The plastic cover over the on/off switch does not close

Charging5%▄▅▅▆█▄

Not great for charging

Slow charging via USB

takes soooo long for anything to charge

FAQ

Common 12 Way Extension Lead questions

Answered from the same tracked data.